Native Touch, an authentic Indian food brand founded by Radesh Boopathy, has announced the launch of over 100 outlets across India in collaboration with EBG Group, marking one of the largest expansions in the wellness-focused dining segment this year. The initiative is expected to generate more than 5,000 direct and indirect jobs while offering consumers healthier, authentic Indian cuisine.
Investments for the expansion are projected between Rs 10–75 lakh per outlet, with the rollout planned in phases. The first phase targets metros such as Delhi, Mumbai, Bengaluru, and Hyderabad, followed by Tier I cities including Pune, Ahmedabad, and Kochi, and Tier II cities like Lucknow, Jaipur, and Coimbatore. Formats will include cafés, express counters, cloud kitchens, and delivery-first models to enhance accessibility.
Native Touch’s menu focuses on millet-based recipes, plant-forward options, seasonal local produce, and low-oil cooking, aligning with the rising consumer demand for healthier alternatives to conventional fast food. The brand follows a franchise-led model, ensuring consistency through centralized sourcing, standardized recipes, and structured training programs.
To extend reach, Native Touch is exploring partnerships with Swiggy, Zomato, and Blinkit for quick-commerce integration, and plans to launch ready-to-eat packaged products on platforms such as Amazon and Instamart. The supply chain will predominantly leverage local sourcing, supporting farmers and small businesses across India.
Over the next five years, Native Touch aims to become one of the top three homegrown QSR players with a double-digit market share and plans to expand globally in regions with a significant Indian diaspora and demand for wellness-driven dining.
