To address these pivotal changes, Zydus Wellness and its brands Nutralite Professional and Sugar Free, hosted a Culinary Chef Summit in Mumbai and Delhi with Chef Sanjeev Kapoor and more than 200 leading chefs, restaurateurs, and hotel owners from across the country. The event aimed at highlighting the co-existence of innovation, nutrition, and profitability in modern menus.

Addressing this growing dilemma, Chef Sanjeev Kapoor said “Today’s diner rightfully expects a global culinary experience. As chefs, we must transform into agile problem-solvers, and the right products and partnerships are crucial to achieving this balance. Brands like Nutralite Professional and Sugar Free empower us to meet these expectations without compromising on taste or health.”

The sessions spotlighted emerging trends including the rise of casual dining (48% of the market), the growth of QSRs (27%), and the increasing importance of global culinary influences. Discussions focused on menu innovation, smart pricing, and solutions that meet both consumer expectations and operational needs.

Tarun Arora, CEO, Zydus Wellness, said, “We firmly believe that wellness and commercial viability are not mutually exclusive. Our brands, Nutralite Professional and Sugar Free, are designed to help the food service industry create flavorful, health-conscious dishes while optimizing operations. Through initiatives like Culinary Chef Summit, our aim is to be strategic partners for the food service industry.”

As the food service industry navigates rising consumer expectations and shifting market dynamics, the role of chef-brand collaborations has never been more critical. By fostering dialogue, sharing insights, and co-creating solutions, Zydus Wellness is not just responding to change—it is helping shape the future of food in India.

The post “Value Menus and Functional Ingredients Redefine Profitability in HoReCa”, says Chef Sanjeev Kapoor at Nutralite Professional Culinary Chef Summit appeared first on Business of Food.

According to Google, there are nearly 1.4 billion recipe searches annually with keywords, such as ‘easy recipes’ and ‘healthy recipes’. A consequence of our busy lives, when people see their fridge after a long day, they see disparate ingredients but nothing to eat.

Nutralite Chef is addressing this daily dilemma of ‘Aaj khane mein kya banau?’ and helping users overcome culinary challenges, such as availability of limited ingredients or specific dietary preferences, including allergies or intolerance.

Accessible via WhatsApp and web, Nutralite Chef integrates new age AI and ML technologies, including GPT-4xo, Retrieval-Augmented Generation (RAG), Perplexity, and Stable Diffusion, to enable voice or image-based search. The platform also offers unlimited recipes and personalized, step-by-step real-time guidance, while supporting multiple languages, photo search feature and voice commands for a seamless and interactive cooking experience. This ultimately helps in encouraging culinary creativity and supporting users to utilize ingredients from their fridge to come up with dishes that may not seem obvious.

Tarun Arora, CEO, Zydus Wellness said, “Today, technology has reshaped every aspect of our lives, and the health and wellness industry is no exception. At Zydus Wellness, we are driving innovation forward by merging cutting-edge technologies with the food science to solve real-world challenges. Nutralite Chef is a perfect example of this commitment. By leveraging the power of artificial intelligence, we are helping consumers take charge of their health and taste, making nutritious living achievable yet enjoyable, and at the same time inspire creativity in the kitchen. By combining the latest advancements with our commitment to wellness, we are redefining how technology can improve lives and foster healthier, more fulfilling lifestyles.”

Nutralite Chef also supports with meal planning and can recommend meals based on the user’s required serving size, dietary preferences, or calorie requirements, which saves them from decision fatigue. Unlike traditional recipe platforms, it delivers distraction-free suggestions without lengthy narratives or ads, making it ideal for quick and easy access to recipes.

Marking the second MarTech innovation from the house of Nutralite, the platform will play an important role in making technology accessible and enjoyable for everyone, allowing users to save time while enjoying a highly personalized cooking experience.

Nutralite brand ambassador and celebrity Chef Sanjeev Kapoor said, “Cooking is an art, and the kitchen is a realm where simplest ingredients can create extraordinary dishes. Nutralite Chef empowers every home cook to experiment, create, and enjoy the cooking process without barriers. I am elated to see Nutralite embracing technology in such a meaningful way, ensuring that cooking is always a fun and fulfilling experience.”

The platform can be accessed through https://www.nutralite.com/nutralitechef-ai  or WhatsApp 07948041559.

The post Zydus Wellness’ Nutralite launches foodtech platform ‘Nutralite Chef’ appeared first on Business of Food.