World’s first-ever anti-hangover chips, they’re the ultimate party snack – crunchy, tasty and loaded with a hangover-busting twist. Whether you’re dancing at a sangeet, vibing at a festival, or just kicking back at a house party, Party Harder Chips have your back. So go on, snack big, party harder and wake up fresh without dreading the next morning.

Every bite is powered by the same clinically proven natural ingredients found in hangover-prevention supplements. Blended into their bold Masala flavor are turmeric, ginger, black pepper and green tea antioxidants – a combination that helps your body recover while you keep the vibes going.

Bollywood’s favorite entertainer Varun Dhawan unveiled the product in his signature high-energy style, perfectly capturing the spirit of the chips – bold, fun and unstoppable.

The video opens with Varun Dhawan in his signature hero style, delivering playful twists on iconic blockbuster dialogues, all while driving home the fun message of saying goodbye to hangovers.

Adding to this, Varun Dhawan says, “I love how Too Yumm! always brings something new and exciting. Party Harder Chips are a total game-changer – the snack every party needs to keep the fun going.”

Speaking about the innovation, Yogesh Tewari, Chief Marketing Officer, Too Yumm!, shared, “Too Yumm! has always been at the forefront of snacking disruption. With Party Harder Chips, we’re bringing the world’s first ever anti-hangover chips – the ultimate party snack. We saw how much young Indians love to snack while celebrating, but there was nothing made especially for that moment. That’s why – Party Harder Chips: they’re bold, tasty and designed to keep the fun going. Partnering with Livitup allowed us to bring a product that not only satisfies taste buds but also genuinely supports a better next day. This is a world-first innovation and we believe it’s going to redefine what snacking looks like at every party.”

Available now on Blinkit and Swiggy Instamart, Too Yumm! Party Harder Chips are ready to be your ultimate party companion – delivered straight to your door when you need them most.

The post Varun Dhawan unveils world’s first Anti Hangover Chips – Too Yumm! Party Harder Chips appeared first on Business of Food.

The integrated campaign aims to engage consumers by promoting the benefits of No Palm Oil snacks. Yogesh Tewari, Vice President, Marketing, Too Yumm!, said, “At Too Yumm!, we have been at the forefront of driving positive change in the snacking industry from day one. Our commitment to offering palm oil-free snacks, including our popular chips range, has been unwavering. With the No Palm Oil campaign, we aim to reinforce our position as the ‘OG of No Palm Oil Snacks’ and raise awareness about the importance of mindful snacking choices.”

The campaign employs a multi-pronged approach, leveraging digital platforms to emphasize the core message of No Palm Oil. This includes influencer marketing, social media campaigns featuring posts and memes, and on-ground activations across the country.

The post Too Yumm! Launches ‘Switch to NPO’ Campaign to Promote No Palm Oil Snacks appeared first on Business of Food.