Marico’s sustainable packaging strategy is built around 10 opportunity levers, including material circularity, design efficiency, end-of-life recovery, elimination of uncommon/hazardous materials, EPR performance, consumer engagement, and innovation. These parameters form the foundation of the new assessment framework, which is designed to evaluate packaging performance and identify opportunities for circularity and reduced environmental impact.

On the 50th anniversary of World Environment Day in 2022, Marico had launched its 2030 Decade of Action Framework, placing sustainable packaging at the heart of its sustainability vision. Since then, the company made significant strides on sustainable packaging. In the last 3 years, the company eliminated over 517.5 tonnes of virgin plastic from its packaging system and avoided more than 1,690 tonnes of carbon emissions through sustainable packaging innovations. As of FY25, 95.1% of Marico’s packaging is recyclable. Additionally, the company has collected and scientifically disposed/recycled 75,119 tonnes of plastic waste over the last 3 years, under the EPR framework. The company has also brought down PVC usage to less than 0.05% across its packaging portfolio.

Building on this progress, Marico has set bold targets, backed by science for the decade ahead. By FY30, the company aims to achieve over 30% recycled content in non-food plastic packaging, transition to a 100% recyclable packaging portfolio, and ensure zero hazardous waste-to-landfill across its directly owned manufacturing units.

Commenting on this, Amit Bhasin, Chief Legal Officer, Group General Counsel, and Secretary of the CSR Committee, Marico Limited said that “At Marico, we are not just reducing plastic, we’re redesigning our entire packaging ecosystem. Introduction of the Packaging Material Circularity Score assessment framework marks a decisive step forward in building a circular, low-impact packaging system and responsible material consumption. Our commitment to social responsibility is deeply ingrained in our business philosophy and as part of our 2030 Decade of Action, we are accelerating efforts to meet bold sustainability goals that align with global climate imperatives. This framework will help us track and achieve measurable progress, ensuring that innovation and responsibility go hand in hand as we work towards a truly circular economy.”

Marico’s approach focuses not just on reducing plastic use, but on reimagining the entire packaging ecosystem through material innovation, smarter design, and stakeholder collaboration. As a Founding Member of the India Plastics Pact, the company actively works with peers, policymakers, and innovators  to co-create a circular plastics economy for India. Globally, Marico aligns its packaging strategy with leading sustainability frameworks, including GRI 2021 Standards, the Ellen MacArthur Foundation’s Global Commitment, the Corporate Sustainability Reporting Directive (CSRD), and national-level Extended Producer Responsibility (EPR) regulations.

Marico’s initiatives are closely aligned with global and national goals, including the UN Sustainable Development Goals (SDG 12 and SDG 13), underscoring its role in shaping sustainable business practices and fostering long-term environmental resilience.

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The brand fulfills its initiative by emphasizing on ethical cocoa sourcing. Their farms in Kochi and Coimbatore utilize environmentally friendly cultivation and fermentation techniques. Furthermore, Paul And Mike Chocolate has collaborated with farmers in Idukki, Kerala; Pollachi, Tamil Nadu; and the West Godavari region in Andhra Pradesh. They actively support these farmers by offering payment above the standard market rates and incentivizing adherence to stringent standards for cocoa bean harvesting and fermentation.

Discussing the sustainability initiatives, Vikas Temani, CEO, Paul And Mike, said, “Our commitment to sustainability and responsible production is steadfast. Our ‘farm to bar’ model ensures the quality control of our cocoa and chocolate production. This model not only reduces transportation needs but also promotes sustainable farming practices such as drip irrigation, fertigation, and mulching. These methods boost product quality while minimizing our environmental footprint.’’

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