SOHFIT Founder, Sohrab Khushrushahi, who is also a celebrity fitness trainer, entrepreneur Sahil Kukreja, along with Co-Founder Daneesh Davar truly believe that The Func. Lab is committed to building trust amongst consumers who are keen on clean nutrition products with transparent labels, purposeful ingredients and formulations they can trust. The company’s current portfolio includes Salty Electrolytes, Whey Protein Isolate, Whey Protein Concentrate, and Plant Protein. Products are formulated without gums, emulsifiers, anti-caking agents, artificial sweeteners, or proprietary blends, and undergo independent testing to verify quality and label accuracy.

Sohrab Khushrushahi, Founder of The Func. Lab said, “We’ve always believed that nutrition products should be judged by what’s inside the pack, not by marketing claims. This capital allows us to invest further in product development, expand access across India, and continue building a brand rooted in trust, transparency, and effectiveness.”

In relation to her investment, Nisaba Godrej, Executive Chairperson, Godrej Consumer Products said, “I’m an avid and daily user of both their whey protein and electrolytes. I absolutely love the products and branding. The team building The Func. Lab is authentic, highly driven, and relentlessly focused on creating products consumers genuinely benefit from.”

Anand Piramal, Executive Director, Piramal Group commented, “Protein, hydration, and preventive wellness are categories that have massive tailwinds in India. The Func. Lab’s commitment to taste, quality and ingredient transparency positions it well to serve a new generation of health-conscious consumers.”

As it embarks on its next phase of growth, The Func. Lab is doubling down on its mission to transform the hydration landscape in India. Since launching in July, 2025, The Func. Lab has established a growing presence across direct-to-consumer, e-commerce, quick-commerce, and offline retail channels. Through an expanding portfolio of clean-label electrolyte and recovery products, wider national distribution, and a sharp focus on consumer trust, the company is well-positioned to emerge as a category leader in the country’s rapidly growing functional nutrition market. 

The post The Func. Lab Secures $1.5 M Seed Round to Build India’s Clean-Label Nutrition appeared first on Business of Food.

India faces a significant nutrition deficit, with nearly 80% of the population lacking adequate protein in their diets, according to the Indian Medical Association (IMA). Avvatar aims to bridge this gap by offering a high-quality, and accessible, protein solution. Sourced from cow’s milk, Avvatar 100% Performance Whey provides 22g of protein per serving, offers nine essential amino acids, and supports overall health, including bone strength and digestion. It is available in two flavours, Belgian Chocolate and Cold Coffee, and is processed within 24 hours in a state-of-the-art facility to ensure optimal protein quality.

Available in 1 kg and 2 kg packs, Avvatar 100% Performance Whey is available for purchase on e-commerce platforms such as Amazon and Flipkart. The product is priced at Rs. 2,099 for the 1 kg pack and Rs. 3,899 for the 2 kg pack.

The post Avvatar Unveils 100% Performance Whey Protein appeared first on Business of Food.

Targeting health-conscious individuals and serious athletes, these supplements were launched at the International Health, Sports, and Fitness Festival (IHFF).

Steadfast Nutrition’s Whey Protein delivers 24 grams of fast-releasing whey protein concentrate, which accelerates muscle protein synthesis and aids in instant muscle recovery. The product, available in chocolate flavor, is free from colors, preservatives, or thickeners commonly found in protein supplements.

LIV Raw contains 27 grams of fast-releasing whey protein isolate, enhancing muscle strength and providing instant muscle recovery. This low-carbohydrate, low-fat formulation is also devoid of colors, preservatives, and thickeners.

Steadfast Nutrition’s Multivitamin is a 100% vegetarian supplement. In addition to plant extracts, it provides 13 vitamins, 9 minerals, and chromium picolinate, helping to meet daily nutrient needs, maintain energy levels in healthy individuals, combat fatigue, and support immunity.

The brand has further expanded its portfolio with the launch of liquid L-Carnitine, available in five flavors: cranberry, orange, green apple, mojito, and lychee.

These products are available on the company’s website and leading e-commerce platforms.

The post Steadfast Nutrition Launches Fast-Release Protein Supplements and Multivitamin with Plant Extracts appeared first on Business of Food.