The company has partnered with the TERI School of Advanced Studies to conduct a study examining the beverage industry’s commitment to water conservation.

In India, 11 out of 15 major river basins will be water-stressed by 2025, with per-capita annual water availability falling below 1,700 cubic meters, according to the Council on Energy, Environment and Water, a New Delhi-based think tank. Additionally, groundwater usage in India is regulated by various national and state-level rules that limit the amount of water companies can extract for industrial and commercial purposes.

The study highlights that several large beverage makers have been criticized for extracting water from water-stressed areas. In response, many companies have begun reporting initiatives to replenish the water they use in their manufacturing processes.

Bisleri plans to share its findings with the central government to facilitate discussions and develop a framework to advance the concept of water credits for the beverage industry.

The study aimed to review national and international practices and policies in water trading, water credits, and fiscal instruments, and to develop a methodological framework for estimating the water footprint of a production unit. It also tested and estimated the water footprint of two Bisleri production units located in distinctly different terrains, as per media reports.

Bisleri’s initiative comes after the government introduced the Green Credit Program (GCP) in October 2023. The GCP is a mechanism designed to incentivize voluntary environmental actions across diverse sectors by various stakeholders, including individuals, communities, private sector industries, and companies. In its initial phase, the GCP will focus on water conservation and afforestation.

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WhatAir is an innovative product that extracts water directly from the air using state-of-the-art technology. By harnessing atmospheric moisture, WhatAir provides a sustainable solution to the global water crisis while offering consumers a refreshing and eco-friendly alternative to traditional bottled water.

With every bottle of WhatAir purchased, the retailer is committed to saving at least one liter of water per bottle that would have otherwise been drawn from natural water sources. Furthermore, by opting for glass bottles, WhatAir helps protect water bodies from the scourge of single-use plastics.

‘WhatAir by Simpli Namdharis’ will soon be available exclusively at select Simpli Namdhari’s stores in Bangalore, reflecting the retailer’s ongoing dedication to innovation and environmental stewardship.

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This accomplishment underscores the urgent need for more initiatives similar to HUF initiative across our nation.

‘‘Raising awareness about water conservation is of paramount importance, and it is imperative that we rally individuals, businesses, civil society, communities, and policymakers to unite in our efforts to transform India into a water-secure nation,’’ says Sanjiv Mehta, Former chairman of HUL  and current President Commissioner of Unilever, Indonesia.

Addressing water scarcity in India, he posted, 80% of the water in the country is utilized for agricultural purposes. Such scarcity could significantly jeopardize the food security of the nation. Ensuring an adequate supply of potable water not only mitigates the risk of waterborne diseases but also fosters ecological balance, supporting ecosystems and biodiversity essential for human well-being. Moreover, with climate change altering rainfall patterns, water conservation becomes pivotal in building resilience against its impacts. It’s important to note that water scarcity disproportionately affects vulnerable and marginalized communities, highlighting the urgency of collective action in water conservation efforts.

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