In his expanded role, he will now oversee the company’s modern trade business in India in addition to leading its e-commerce and international business operations. Prior to this elevation, he served as Director – E-Commerce (India) and International Business at Veeba.

With around 14 years of experience in the FMCG industry, Aditya has built expertise across the food, personal care, health, hygiene, and nutrition categories. Throughout his career, he has worked across multiple business functions, including e-commerce, channel marketing, merchandising and shopper strategy, commercial planning, product launches, and category development.

Before joining Veeba, Aditya held key roles at leading consumer goods companies such as Mars, Reckitt, L’Oréal, and ConAgra Foods. The elevation comes as Veeba continues to strengthen its leadership team and expand its presence across both domestic and international markets.

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