The Chinese restaurant chain introduces the campaign which coincides with the launch of its new offerings. The campaign aims to inspire the younger generation to express their affection and go the extra mile to make their loved ones feel special.

Chinese Wok has collaborated with various content creators across the country to amplify the campaign. From heartwarming stories to delectable food experiences, the brand has promoted this campaign on social media highlighting the deep-seated association of food with love.

The brand has launched a special menu priced at just Rs 149 for February 14th. Chinese Wok has also partnered with the cricket umpire Nitin Menon and launched a series of digital films under the campaign ‘Yummpire’. In one of the advertisements, Nitin is seen trading his strict umpiring ways for a love with Chinese Wok’s food. The ad shows his journey from a no-nonsense, stoic-faced cricketer to a noodle-loving foodie. Another film shows a scenario where Nitin misreads his date’s hand heart signal! Instead of swooning gestures, he offers a steaming bowl of noodles, proving his love through delicious food.

Talking about the campaign Aayush Agrawal, Founder and Director, of Chinese Wok, said,  “Love is not confined to couples in relationships or marriage; it transcends all boundaries and encompasses every bond of love whether it’s with family, friends, someone special, or even self-love. At Chinese Wok, we believe that every individual deserves to feel cherished and valued, and our #LoveInEveryBite campaign embodies this ethos by celebrating the universal language of love through our delectable and fit-for-every-occasion cuisine.”

The campaign has garnered over 45 crore impressions and 6 crore engagements since it was launched during the ICC Men’s Cricket World Cup 2023.

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The Chocolate Hazelnut Pudding is an exquisite creamy delight suitable for any time, any place. Made with 80% milk and devoid of preservatives, its flavor can trigger an irresistible desire for successive spoonfuls. Furthermore, individual servings are accessible through Swiggy Instamart and epigamiastore.com, alongside an assortment of other flavors within the same range, including Caramel & Chocolate.

Rahul Jain, Co-Founder and CEO, Epigamia, said, “We are very excited about the Chocolate Hazelnut flavour and what better time than Valentine’s week to share it with everyone! The limited-edition pack was very thoughtfully created. Our collaboration with Swiggy Instamart is a wonderful opportunity to surprise our customers with this new classic flavour and we hope that they cherish, relish and keep coming back for more.”

“At Swiggy Instamart, we are always looking to delight our customers. As more and more customers turn to Swiggy Instamart for their Valentine’s Day purchases, we believe Epigamia Hazelnut Chocolate pudding will further elevate their celebrations,” said Anirban Roy, Vice President, Category, Swiggy Instamart said.

The sweet surprise is for customers in Mumbai who place their orders via the Swiggy Instamart app on any day starting Chocolate Day (9th Feb, 2024) till Valentine’s Day (14th Feb, 2024).

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In addition to offering personalized packaging, Cadbury has also introduced curated gifting baskets aimed at enhancing the Valentine’s Day experience. These specially curated assortments, distinguished by their exquisite selection and meticulous attention to detail, are designed to delight the recipients.

Consumers will find it easy to navigate this gifting experience through Cadbury’s dedicated gifting website. With just a simple click, they can select items and place orders, ensuring a seamless and convenient process with prompt delivery to their chosen destinations.

Furthermore, Cadbury offers the convenience of gift cards, available for purchase directly on the website. This option allows recipients the freedom to choose their preferred Cadbury delights, ensuring a tailored and gratifying experience. With this innovative approach, Cadbury reaffirms its commitment to fostering meaningful connections and enhancing celebrations with its delectable offerings. Through Cadbury customized gifting campaign, the brand can create a memorable and engaging experience for its consumers while driving sales and reinforcing its position as a provider of delicious and thoughtful gifts for any occasion.

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The campaign serves as a gentle reminder to infuse your Valentine’s Day celebrations with the exquisite touch of love – embodied by the perfect golden gift, Ferrero Rocher. Commenting on the campaign, Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, expressed, “Ferrero Rocher complements a soulful Valentine’s Day and is the definitive gifting choice for heartfelt moments. Over the years, Ferrero Rocher has made an indelible mark as we rejoice this day with our loved ones.”

Ferrero Rocher’s affiliated brands within the Indian market comprise Nutella, Tic Tac, and Kinder Joy, all of which have become household names, weaving Ferrero into the cultural tapestry of Indian celebratory traditions. These brands are available at leading modern trade stores and e-commerce platforms. With its head office in Pune, Ferrero Rocher regional sales offices are located in Chennai, Delhi, and Kolkata, which ensures a robust distribution network across all the metros and mini-metros of India.

Link to the campaign film:

Instagram – https://www.instagram.com/reel/C2y8jnVLgOy/?igsh=MTBhNjlpczJlOGhpYw==

Facebook – https://www.facebook.com/share/v/mFAbwQPNYua9dbez/?mibextid=WC7FNe

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