Tops Archives - Business of Food https://www.businessoffood.in/tag/tops/ Latest Food News, Food Industry News & Business Update Wed, 18 Feb 2026 10:16:12 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.businessoffood.in/wp-content/uploads/2024/01/cropped-Food-in-32x32.png Tops Archives - Business of Food https://www.businessoffood.in/tag/tops/ 32 32 227603187 TOPS launches ‘Foodies Ka Choice’ campaign with Kareena Kapoor https://www.businessoffood.in/tops-launches-foodies-ka-choice-campaign-with-kareena-kapoor/ Wed, 18 Feb 2026 10:16:09 +0000 https://www.businessoffood.in/?p=14364 GD Foods’ condiment and sauces brand TOPS has rolled out its new brand campaign titled ‘Foodies Ka Choice’, featuring Bollywood actor Kareena Kapoor as the face of the initiative. The campaign aims to strengthen TOPS’ flavour-led positioning across its product range — including pickles, tomato ketchup, culinary and speciality sauces — by celebrating India’s evolving […]

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]]> GD Foods’ condiment and sauces brand TOPS has rolled out its new brand campaign titled ‘Foodies Ka Choice’, featuring Bollywood actor Kareena Kapoor as the face of the initiative. The campaign aims to strengthen TOPS’ flavour-led positioning across its product range — including pickles, tomato ketchup, culinary and speciality sauces — by celebrating India’s evolving community of food enthusiasts, home cooks and snack lovers who prioritise rich taste experiences.

The television commercial captures relatable moments centred on taste and authenticity, reinforcing TOPS as a preferred choice in everyday food occasions. Arvind Kumar Sharma, COO (Sauces and Condiments Business) AWL Agri Business, said the campaign elevates emotional connection with consumers and reflects the brand’s relevance amid shifting food habits. Kareena Kapoor highlighted her passion for taste, stating that the campaign is a reminder not to compromise on flavour. The marketing push will be amplified through a 360-degree strategy across TV, cinema, digital, OTT, radio, and social platforms, aiming for broad visibility in both urban and emerging markets.

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]]> 14364 16 Acquisitions Crossing ₹40K Cr. in the Business Of Food: Business Scale, Deal Logic, and the Big Appetite for Indian Brands https://www.businessoffood.in/16-acquisitions-crossing-%e2%82%b940k-cr-in-the-business-of-food-business-scale-deal-logic-and-the-big-appetite-for-indian-brands/ Fri, 18 Jul 2025 11:37:25 +0000 https://www.businessoffood.in/?p=10938 The Taste of Takeovers: From bakeries to basmati, here’s what’s cooking in India’s M&A kitchen. India’s food and foodservice sector has turned into a hotbed of high-stakes acquisitions. Between August 2024 and July 2025, more than a dozen marquee M&A deals have taken place in the food brands and restaurant ecosystem, with cumulative deal values […]

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