Rajnish shared that his Coca-Cola journey was built on strong team belief and market impact. Key milestones under his leadership include:

• INSWA teams winning Global Marketplace Gold medals consecutively
• Launching India’s first large-scale B2B retail live-streaming for retailer communication, earning the ET–DG Plus Gold Award
• Nepal securing Bottling Operation of the Year (BOTY) twice with record revenue and profit growth
• Bhutan improving operational efficiency rapidly, moving from last to No.1 plant in East zone operations within 6 months, while clearing global audits and securing ISO and HACCP certification
• Coca-Cola India’s Gujarat unit remaining the No.1 state team nationally with double-digit market share gains
• Winning the Global Coke – Walmart Gold Award in 2010 for high-impact activation during the FIFA 2010 campaign, recognised for modern trade growth

His experience spans 24 years across sales, distribution building, marketing, modern trade, key accounts, QSR, HORECA, omnichannel retail, eCommerce, sales force automation, supply chain productivity improvement, franchise management and P&L leadership.

Rajnish holds a B.Tech degree from College of Technology, followed by an MBA in General Management, Marketing and Business Strategy from Indian Institute of Management, Indore. He later completed the Strategic Retail Management programme at Indian School of Business and attended global leadership programmes at The Coca-Cola Company including the Summit Leadership Series in Atlanta and LEAP leadership track.

Yesterday, Reliance Retail completed a major restructuring of its FMCG business by transferring the entire vertical to the newly strengthened entity, Reliance Consumer Products Limited, which is now an 83.56% direct subsidiary of Reliance Retail Ventures Limited. This restructuring brings all FMCG categories—Food, Daily Essentials, Homecare and Beverages—under RCPL for sharper execution, faster product innovation, unified distribution strategy, and deeper offline and digital retail integration.

RCPL houses brands including Campa, Sosyo, Allan’s, and Raskik and is focused on growing India’s high-consumption household segments using a strong national distribution network and Reliance’s retail and digital ecosystem.

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Roy joined Coca-Cola in 2001 as a Manager in Media Planning and Consumer Activation for the India Business Unit. Over the past two decades, he has held various roles and responsibilities, including Category Head, Brand Head, Senior Marketing Director, and more.

Roy will succeed Selman Careaga as President of the Global Category and will report to Manolo Arroyo, Executive Vice President and Global Chief Marketing Officer of the company.

As the head of marketing for the India and South West Asia operating unit in 2021, Roy played a crucial role in driving double-digit growth for the business and consolidating share leadership in the sparkling and juices categories.

His proven track record,  positions him well to lead Coca-Cola’s global category. His leadership is expected to further strengthen Coca-Cola’s market presence and innovation on a global scale.

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Crafted by Studio X, the ad film follows Triptii Dimri as she takes a bus ride to explore her city. With each sip of refreshing Limca, she is invigorated by its lemony taste, fueling her energy as she uncovers the vibrant experiences tucked away in her city.

Through this campaign, Limca encourages consumers to embark on their city tours, with Limca by their side, promising refreshing moments and exciting discoveries along the way.

Ruchira Bhattacharya, Senior Marketing for Hydration, Sports, and Tea Categories- India and South-West Asia Operating Unit, The Coca-Cola Company, expressed excitement about the launch of the #TravelWithLimca campaign. Highlighting Limca’s long standing reputation for its refreshing lime and lemony flavor over five decades, Bhattacharya emphasized the brand’s rejuvenating qualities. The campaign, featuring actress Triptii Dimri as the new face of Limca, aims to inspire people to explore the beauty of their cities while enjoying the refreshing taste of Limca.

As part of the campaign, the brand will be running a promotional offer until 30th June, where consumers stand a chance to win travel vouchers from DMRC, Ease My Trip, and more by simply scanning their Limca bottle. 

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Earlier this year, in January, Hindustan Coca-Cola Beverages (HCCB), Coca-Cola’s bottling arm in India, announced its decision to divest company-owned bottling operations in Rajasthan, Bihar, Northeast India, and certain regions of West Bengal to its current bottlers.

The company reported net gains of USD 599 million and USD 293 million from the refranchising of its bottling operations in the Philippines and specific territories in India, respectively.

Also, in the Indian market, the Coca-Cola company reported growth in unit case volume during the first quarter of 2024, according to its financial statement. However, in the Asia Pacific market zone, which includes India, unit case volume declined by 2 percent in the first quarter due to decreases in water, sports drinks, coffee, and tea.

India stands as the fifth largest market for the Atlanta-based company, renowned for its brands such as Coca-Cola, Coke, Thums UP, Maaza, Sprite, Fanta, Minute Maid, and more, operating extensively within the nation

On a global scale, the Coca-Cola company experienced a 1 percent increase in unit case volume in 2024.

In the March quarter, The Coca-Cola Company’s net revenue increased by 2.9 percent to USD 11.3 billion, with organic revenues (non-GAAP) experiencing an 11 percent growth.

James Quincey, Chairman and CEO, Coca-Cola Company, expressed, “We are pleased with our performance in early 2024, achieving growth in volume, revenue, and earnings despite a challenging environment.”

In terms of outlook, the company anticipates achieving an organic revenue (non-GAAP) growth of 8-9 percent. This projection comprises robust operational performance aligning with the company’s long-term growth model, as well as the expected pricing effects in several markets grappling with inflation.

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