Snacc was introduced as a rapid-delivery platform focused on snacks, beverages, and ready-to-eat items, operating across select urban clusters including Bengaluru, Gurugram, and Noida. The proposition was simple: limited assortment, hyperlocal dark stores, and tightly controlled delivery radii to enable sub-15-minute fulfilment. While the service reportedly witnessed early consumer traction and signs of product-market fit, scaling the model proved economically unviable.

High last-mile costs, operational overheads, and constrained average order values weighed heavily on unit economics. Ultra-fast food delivery, unlike grocery-led quick commerce, leaves limited room for basket expansion, making profitability harder to achieve without sustained high volumes and dense order clustering.

The company has internally indicated that affected employees will be absorbed into other verticals, with no large-scale layoffs announced in connection with the shutdown. The decision reflects a broader recalibration underway across the sector, as platforms reassess aggressive speed-based offerings in favour of more sustainable, margin-driven growth strategies.

Snacc’s closure highlights a critical inflection point for India’s quick commerce ecosystem: demand for convenience remains strong, but speed alone may not justify the economics unless supported by robust contribution margins and operational discipline.

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The integration is powered by the Model Context Protocol (MCP), an open-source standard that connects AI agents with live services. Through natural-language prompts, users can search for restaurants or products, compare options, apply available offers, place orders, and track deliveries end to end. The functionality spans Swiggy Food, Instamart for groceries, and Dineout for restaurant reservations.

With Instamart included, Swiggy becomes one of the first quick-commerce platforms globally to adopt MCP at scale, enabling AI-based access to over 40,000 products. The company said the initiative is aimed at reducing friction in everyday ordering and improving personalisation by allowing consumers to interact with Swiggy services conversationally rather than through traditional app navigation.

According to Swiggy, the rollout reflects a broader shift towards conversational commerce, where AI assistants move beyond discovery to execution. The company expects such integrations to play a growing role as users increasingly rely on AI tools for routine decisions, transactions, and service fulfilment.

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Deepak Maloo, Swiggy Vice President — Food Strategy & New Initiatives, stated that EatRight is designed to reduce decision fatigue and integrate healthier eating choices into users’ regular ordering patterns. Swiggy said partner brands are also developing new SKUs in line with the trend.

With this launch, Swiggy is tapping into expanding consumer demand for mindful eating and nutrition-focused food delivery across both major and emerging Indian markets.

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Workers and unions (notably the Telangana Gig and Platform Workers Union and Indian Federation of App-Based Transport Workers) say conditions in the gig economy have deteriorated, pointing to:

• Long hours with limited rest and inadequate safety gear
• Declining pay and opaque wage structures
• Unsafe delivery targets, including “10-minute delivery” models
• Arbitrary account blocking without due process
• Lack of social security, health coverage, and basic labor protections

The coordinated strike risks significant disruptions to delivery services across food tech, quick commerce, and e-commerce platforms during two of the busiest periods of the year. Cities have already reported interruptions in services on Christmas Day, with broader impacts possible on New Year’s Eve if participation remains high.

The action reflects mounting tension between platform companies — whose business models rely on large fleets of contract gig workers — and those workers seeking fair compensation, safer conditions, and regulatory oversight.

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Big Year, Big Bites

• With a decade-long record of being the favourite, Biryani continued to reign supreme! With 93 million biryanis ordered in 2025, (that’s 194 orders per minute or 3.25 biryanis every second), Biryani is the undisputed King, proving that while trends may come and go, India’s deep-rooted love for this aromatic masterpiece remains constant. Chicken Biryani (57.7 million orders) was the most loved in the Biryani universe with the highest number of repeat orders.
• Burgers were the second most loved with 44.2 million orders, followed by Pizzas with 40.1 million orders. Another favourite dish was Veg Dosa with 26.2 million orders proving that this crispy, golden classic is much loved by foodies.
• Snack time (3- 7 pm) is a mood and we all live in it. Burgers were the most ordered amongst snacks with Chicken Burgers leading the pack (6.3 million orders), and Veg Burgers as close second with 4.2 million orders. Other loved snacks were Chicken Roll (4.1 million orders), Veg Pizza (3.6 million orders) and Chicken Nuggets (2.9 million orders).
• The Chai-Samosa ritual continued with 3.42 million Samosas and 2.9 million Adrak Chai ordered during snack time (3pm-7pm) in 2025.
• Dessert delights and indulgence: While White Chocolate Cake topped the charts with 6.9 million orders, 2025 was also the year of love for desi favourites. Chocolate Cake (5.4 million orders) and Gulab Jamun (4.5 million orders) featured in the top 3 desserts ordered. Kaju Barfi (2 million orders), and Besan Ladoo (1.9 million orders) ranked 2nd and 3rd in Indian sweets.
• Chocolate was the flavour of the year in ice creams with 3.3 million Dark Chocolate ice creams and 2.6 million Chocolate Sundaes ordered.
• Global cuisines entered the carts with Mexican (16 million orders), Tibetan (12 million+ orders), Korean (4.7 million orders) cuisines becoming consumer favourites. Matcha was the most searched global cuisine in 2025.
• Hyperlocal is the new authentic, with love for local cuisines. Pahari cuisine marked a 9x growth, while orders in Malabari, Rajathani, Malvani and other regional cuisines also grew almost 2x in the past one year.
• Without a doubt, Dinner is the ultimate Bahubali of mealtimes, with dinner orders nearly 32% higher than lunch orders
• Big Heart, Bigger Celebrations: A single consumer in Hyderabad spent Rs. 47,106 and ordered 65 boxes of Dry Fruit Cookies Gift Pack in August to kickstart the festive period!
• A foodie in Mumbai redefined “dining all day”and placed 3,196 food orders on Swiggy in 2025. That’s almost 9 food orders/day- this was the highest in the country!
• For those cravings and hunger pangs, quick food delivery with Bolt came to the rescue. Highest number of deliveries were in Bengaluru, followed by Hyderabad and Mumbai. Also, Ahmedabad, Jaipur, Vizag and Kochi were the top emerging markets for Bolt
• Continuing the reign of the sweet tooth on Bolt, the good-old Chocolate Cakes and Gulab Jamun were the most-ordered desserts to curb hunger pangs in 10 minutes. 
• On Swiggy’s 99Store, the highest number of orders were placed in Bengaluru followed by Hyderabad and Mumbai. 99Store also saw popularity in emerging cities such as Indore, Vizag, and Kochi. The top selling desserts were Chocolate Pastries (2.3 lakh orders) and Chocolate Cakes (1.3 lakh orders). Apart from Chicken Biryani, Paneer Pizzas, Corn Garlic Bread, Chicken Fry were amongst the most ordered dishes through 99Store.
• Interestingly, a customer in Mumbai ordered a massive feast – 15 units of Dum Chicken Biryani , 10 plates of Chicken Meatball Kebab, 5 plates of Falafel-E-Khaas and Pepper Paneer Biryani, and 100 Gulab Jamuns on 99Store! Seems like a huge party!
• The true enablers, our delivery partners ensured your cravings met with a smile, and a hot meal! Our delivery partners clocked an epic 1.24 billion kilometers this year – that’s like driving the distance from Kashmir to Kanyakumari 340,000 times and still stopping for chai!
• Mohammad Razique, our Delivery partner from Bengaluru delivered an incredible 11,718 orders this year, while Poongodi, a partner from Chennai led the female partners by delivering 8169 orders in 2025!

Breakfast Staples to Midnight Binges:

Through the day, our cravings painted a vibrant picture of India’s culinary soul, moving seamlessly from the comforting rituals of breakfast to the high-energy indulgence of late-night feasts.

• Breaking the fast: The humble Idli emerged as the morning favourite and was a front-row contender in India’s breakfast lineup. In 2025, 11 million Idlis were delivered making it the most popular breakfast item, followed by Veg Dosas (9.6 million orders). Veg and Medhu Vadas ranked 3rd and 4th. Veg Puri (1.26 million orders) and Aloo Parantha (1.25 million orders) )were also amongst the top favourite breakfast items ordered.
• Late night (12am – 2am) binging evolved from being a guilty secret to popular habit, bringing the perfect end to the day. Chicken Burgers were the most ordered late night food with 2.3 million orders. Chicken Biryani, Veg Burgers, and Veg Pizzas were amongst the top favourites in the list of late night binges. Chocolate Waffles, Chocolate Cakes and White Chocolate cake were the most ordered desserts for late night binging.

Festive Mania

In India, food isn’t just a meal, it’s the guest of honor at every celebration, a delicious thread that weaves together our festive spirit and turns every milestone into a shared moment of joy.

• Lord Ganesha’s favorite treat took the nation by storm this year, with a staggering 2.28 lakh modaks delivered to homes on Ganesh Chaturthi across India as celebrations reached a sugar-coated peak.
• From 99,200 plates of Sabudana Khichdi to over one lakh Vrat Thalis and 70,000 orders for Sabudana Vada, India proved that Navratri (September 22-30, 2025), is just as much about the food as it is about the faith.
• When the clock struck 8 PM on Ashtami (September 30, 2025), the nation broke its fast in unison! We clocked a massive 2.2 lakh orders in just 60 minutes, with the value of orders soaring 17% higher than last year.
• Freedom, Biryani, and a Falooda Surprise! While Chicken Biryani remained the national favorite on Independence Day, it was Kannur that stole the spotlight. One legendary order of 50 Special Faloodas proved that non-metro cities know how to celebrate like no one else!
• On Rakhi, an incredible 4,650 orders were placed every single minute during dinner! From a Rs. 15,740 feast in the heartlands to a massive Rs. 26,434 spread in the metros, families celebrated in a big way
• Diwali saw the festivities peak as India indulged in a grand spread by ordering 1.7 million kgs of sweets, dry fruits & desserts during Diwali week.

Where cravings meet value and convenience

Innovative features on the Swiggy app have redefined urban convenience, creating seamless new ways for millions to gather, celebrate, and enjoy their favorite meals together. From Incognito mode to Group Orders, from eating healthy to making train travel more memorable by ordering their favourite food through Food On Train- here’s how India enjoyed great food and great convenience!

• High Protein foods were the real MVP this year, with 23 million orders. Bengaluru led the way in this category, followed by Mumbai and Hyderabad.
• Swiggy’s Incognito Modehas become the ultimate “hush-hush” feature, allowing users to explore their food interests because some cravings are strictly between you and your appetite. 69.32% YoY growth was recorded in orders placed in Incognito mode in 2025. Bengaluru held the top position followed by Hyderabad and Mumbai. The feature was also a hit amongst emerging markets like Jaipur, Ahmedabad, Chandigarh and Nagpur. 1 pm and 8 pm were the two most preferred slots for making incognito orders.

Dining Out evolves from Indulgence to Lifestyle Favourite

Stepping out to eat became more than just a meal this year; it turned into a grander social occasion as diners flocked to their favorite spots to soak in the atmosphere and create lasting memories. Whether it was a planned celebration or a spontaneous evening out, the vibrant dining scene reflected the customer’s growing desire to turn every outing into a shared experience.

• 23.7 million diners were seated in 2025, with most diners in Bengaluru (4.5 million), Delhi (3.9 million), and Hyderabad (3.7 million). The national average bookings per day also increased more than 2x in one year!
• Dining out gained popularity in emerging markets like Jaipur, Chandigarh, Kochi, Dehradun, Vadodara and Mangalore also featured in the top 20 cities using Swiggy Dineout.
• Through Swiggy Dineout, India saved a total of Rs 774 crore in 2025. Even emerging markets like Jaipur (Rs. 20 crore), Chandigarh (Rs. 19 Crore) and Ahmedabad (Rs. 16.7 Crore) enjoyed huge savings. A single highest saving of Rs. 150,800 was enjoyed by a customer in Bengaluru.
• Single highest billing was by two customers in Bengaluru and two customers in Mumbai of Rs. 3 lakhs each. In Pune, a customer made a single highest payment of Rs. 173,885/-
• Late night parties continued to be popular in Bengaluru, followed by Mumbai, Delhi and Pune! Interestingly, Chandigarh. Lucknow, Indore, Surat also featured in the list of top 20 cities
• Coimbatore, Vizag and Nagpur had the highest average value of bill on Swiggy Dineout amongst emerging markets
• Why party alone? Group bookings were most popular in Bengaluru (7.49 lakh bookings) followed by Delhi (6.29 lakh bookings) and Hyderabad (5.7 lakh bookings).
• Savings Galore with Great India Restaurant Festival. India saved a whopping Rs. 324.6 Crores during GIRF. While Delhi (Rs. 65.9 Crores), Bengaluru (Rs. 64.2 Crores) and Hyderabad (Rs. 47.7 Crores) saved the most, emerging markets like Jaipur and Chandigarh also enjoyed bumper savings.
• Buffet bookings jumped 78% to reach 219,320 in 2025. The trend was most pronounced in Delhi (82,125 bookings), followed by Bengaluru and Hyderabad.
• With 1.6 million bookings in 2025, Premium Dining grew a massive 123.7% in the past one year. Mumbai and Bengaluru clocked over 120% growth, Jaipur and Lucknow clocked over 165% growth in bookings.

• Dinecash was a runway success in Bengaluru, Delhi and also was popular in emerging markets like Ahmedabad and Jaipur.

In 2025, our collective relationship with food has shifted from simple sustenance to a vibrant expression of culture and connection. This year’s trends prove that whether we are dining in the shadows of the night or celebrating under the bright lights of a restaurant, our shared love for food continues to turn every meal into a lasting memory.

Rohit Kapoor, CEO, Swiggy Food Marketplace, said “In India, food is never just food, it’s how moments begin- a hurried “quick bite” that turns into comfort food or that late night when hunger arrives before sleep does. This is the reason why How India Swiggy’d is close to my heart. It isn’t just about the mind-blowing 93 million biryanis ordered, the growing appetite for global cuisines, or rediscovering local favourites. It’s about what sits beneath those numbers: moods, memories, and moments that people chose to celebrate with food. At Swiggy, we’re fortunate to witness these stories every single day and be a part of everyday joys.”

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The company’s food delivery Gross Order Value (GOV) rose 18.8% year-on-year to Rs 8,542 crore, driven by a 17% increase in monthly transacting users (MTUs). On a sequential basis, Swiggy added over 0.9 million MTUs during the quarter. The segment’s adjusted EBITDA margin improved to 2.8% of GOV, an increase of 125 basis points year-on-year and 44 basis points quarter-on-quarter.

Swiggy’s Instamart continued its nationwide scale-up, registering 108% year-on-year growth in GOV to Rs 7,022 crore. The platform also recorded a 39.7% rise in average order value, reaching Rs 697. Contribution margin for Instamart improved to negative 2.6%, up 202 basis points from the previous quarter, indicating a gradual move towards profitability.

During the quarter, Instamart expanded its footprint by adding 40 new dark stores, taking the total to 1,102 stores across 128 cities, covering a retail space of 4.6 million sq ft.

At the consolidated level, Swiggy’s revenue from operations grew 54.4% year-on-year to Rs 5,561 crore, while net losses stood at Rs 1,092 crore. The company attributed its improved operational efficiency to better order economics, cost controls, and growth in average order values across both verticals.

Swiggy said it remains focused on driving sustainable growth across its food delivery and quick-commerce businesses, while strengthening profitability in the coming quarters.

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In her new role, Shailee will lead iconic brands such as Horlicks, Boost, and Horlicks Plus — names that have shaped India’s nutrition market for decades and are now being repositioned for a new generation of health-conscious consumers.

A New Focus for HUL’s Nutrition Business

HUL’s Functional Nutrition Drinks portfolio has been undergoing a steady transformation in recent years. The company has been reframing its offerings from traditional “health drinks” to modern, science-backed functional nutrition brands.

Recent launches such as Horlicks Plus for adult nutrition, Horlicks Pro Fitness as a meal replacement, and millet-based variants have expanded the portfolio’s relevance. HUL is also investing in sugar reduction, positive nutrition goals, and ready-to-drink formats to appeal to evolving consumer preferences.

Shailee’s mix of experience across brand building, sales, e-commerce, and partnerships is expected to strengthen the company’s strategy in this fast-growing category.

15 Years at PepsiCo

Before joining HUL, Shailee had a long and successful stint at PepsiCo India, where she worked across multiple functions and geographies.

Her most recent role was Director – Head of India Growth Office & Franchise Sales (South, West & Rajasthan) for PepsiCo’s beverages division. She was responsible for joint business planning with key bottlers such as Varun Beverages Ltd (VBL) and Pearl Beverages, managing investments, innovation rollouts, and channel strategies. Under her leadership, PepsiCo’s beverage business delivered consistent share gains and double-digit volume growth in the past three years.

Earlier, she led several brand and innovation projects — strengthening 7UP’s position in South India, scaling 7UP Nimbooz across the country, and launching Lay’s Crispz, India’s first pellet-based chip. She also developed consumer engagement campaigns like 7UP Voice of Tamil Nadu with A.R. Rahman and the Lay’s Flight of Flavours initiative.

In her commercial roles, she handled P&L responsibility as Director – Organised Trade Channels, covering E-commerce, Modern Trade, Away-From-Home, and Bulk Water. She helped build PepsiCo’s e-commerce-first portfolio and expanded its presence on Q-commerce and food delivery platforms.

She also conceptualised the Pepsi-IMAGES Foodservice Awards to recognise excellence in foodservice partnerships and was instrumental in signing marquee pouring deals with Domino’s and Burger King.

During the pandemic, Shailee led the #PepsiSaveOurRestaurants campaign with the National Restaurant Association of India (NRAI) and Swiggy, supporting restaurant workers affected by lockdowns. The initiative earned her PepsiCo’s highest global recognition — the Global Chairman’s Award (2020).

Early Career and Education

Shailee began her career with the Tata Group’s Titan Industries, working first with Tanishq as Assistant Manager – Merchandising & Marketing, where she managed product development for the coloured stone jewellery category and led key campaigns such as Mogham and Diamond Up to 20% Off.

She later joined Titan Eye+ as Area Manager – Retail Operations, helping establish the brand’s retail network in Mumbai and managing a team of over 50 sales professionals.

An engineering graduate with an MBA in Marketing from TAPMI, she has also participated in global leadership programs including the Pepsi Foodservice Global Ambassadors Program and ASPIRE – Harvard Business Executive Program.

A Legacy Connection with Unilever

Shailee’s move to HUL is also a personal milestone. She is a second-generation Unilever professional — her father began his career with Unilever and spent over a decade there. “I was born into a Unilever family,” she says, describing the move as a homecoming of sorts.

Balancing Heritage with Innovation

As she takes charge of HUL’s Functional Nutrition portfolio, Shailee’s task will be to modernise legacy brands like Horlicks and Boost while keeping their emotional connection with Indian households intact.

Her diverse experience across brand management, channel development, and consumer insights is expected to help HUL expand its nutrition portfolio and build stronger engagement in a category that sits at the intersection of health, taste, and trust.

From Beverages to Nutrition: A Natural Evolution

For Shailee Chatrath Tyagi, the move from fizzy beverages to functional nutrition represents not just a career transition but an evolution of purpose — from refreshment to nourishment.

With her track record of driving growth, innovation, and purpose-led initiatives, she is expected to play a key role in shaping HUL’s next phase of leadership in India’s fast-changing nutrition landscape.

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The transaction has been structured in two parts. Swiggy will sell 10 equity shares along with 1,63,954 Series D compulsorily convertible preference shares (CCPS) to MIH Investments One B.V., a Prosus unit, for Rs. 1,968 crore. In a parallel deal, 35,958 Series D CCPS will be sold to Setu AIF Trust, managed by WestBridge Capital, for Rs. 432 crore. Together, the transactions amount to about Rs. 2,400 crore and remain subject to shareholder and regulatory approvals under the Companies Act and SEBI rules.

This marks one of the most successful exits for Swiggy in terms of returns. The company had invested around US$180 million (₹950 crore at the time) in Rapido in April 2022. Just over two years later, the investment has more than doubled in value. The share sale pegs Rapido’s valuation in the range of US$2.5–2.7 billion.

The exit is also strategically significant, as Rapido recently launched its own food delivery service, ‘Ownly,’ which directly competes with Swiggy’s core business. By exiting now, Swiggy removes a potential conflict while unlocking significant capital.

The proceeds will help strengthen Swiggy’s balance sheet. In Q1 FY26, the company reported a 54% year-on-year rise in revenue to Rs. 4,961 crore, but its net loss widened to Rs. 1,197 crore, largely due to continued investments in its quick-commerce arm, Instamart. As of June 2025, Swiggy held about Rs. 5,354 crore in cash reserves.

For Rapido, the deal does not bring in fresh funding since it is a secondary transaction. Instead, it realigns the ownership structure by consolidating the stakes of Prosus Ventures and WestBridge Capital, two of its largest backers.

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Unlike Swiggy’s usual test market of Bengaluru, the company has chosen Pune for Toing’s debut. The city offers a strong demographic advantage, with a large student population and a growing base of young professionals entering the workforce. These consumers often seek affordable but convenient dining options, making Pune a natural fit for the launch.

Toing is designed to focus on meals in the Rs 100–150 range, catering to daily consumption needs rather than premium or occasional indulgence. The app will feature a curated set of eateries that can consistently provide value-driven meals, ensuring affordability without compromising on choice. While Swiggy already operates a Rs 99 store on its main platform, Toing will function as an independent offering, providing a wider range of budget-friendly options and a dedicated user experience.

The initial rollout is restricted to select regions of Pune, with operations expected to be limited to four to five zones within the city. This measured approach allows the company to refine its model before considering expansion into other urban markets.

With the launch of Toing, Swiggy is effectively segmenting its customer base by addressing different income brackets and consumption habits. The company already serves premium users through its core platform, while Toing aims to capture the high-frequency, price-sensitive category — particularly students and young professionals who represent an important growth segment for the food delivery industry.

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