ITC Acquires 24 Mantra Organic & Mother Sparsh in Rs. 550+ Cr Health-Focused Expansion

Business of Food Bureau — Fri, 18 Apr 2025 08:30:28 +0000

Kolkata-based conglomerate ITC Limited is aggressively expanding its health and wellness portfolio with two major back-to-back acquisitions—organic food leader 24 Mantra Organic and premium Ayurvedic baby care brand Mother Sparsh—reinforcing its commitment to sustainable, future-ready businesses.

ITC has announced the full acquisition of Sresta Natural Bioproducts Private Limited (SNBPL), the maker of 24 Mantra Organic, for Rs. 472.5 crore. The brand boasts a diverse portfolio of over 100 organic staples, spices, oils, and beverages, with a strong domestic and international footprint. SNBPL’s vertically integrated supply chain supports 27,500 farmers across 1.4 lakh acres of certified organic farmland, aligning with ITC’s focus on sustainable agri-sourcing. With steady annual revenues of Rs. 320 crore, the acquisition positions ITC to capitalize on India’s Rs. 10,000 crore organic market, driven by rising demand for chemical-free food.

Simultaneously, ITC is ramping up its presence in the fast-growing natural baby care segment by acquiring the remaining 73.5% stake in Mother Sparsh for Rs. 81 crore (total investment: ~Rs. 126 crore). Since its initial investment in 2021, the digital-first brand has become a trusted name among Indian mothers, offering Ayurvedic and natural baby care products with an annual revenue run rate exceeding Rs. 110 crore. The acquisition aligns with ITC’s ‘ITC Next’ vision to build a portfolio of innovative, digitally native brands.

Both moves underscore ITC’s strategy to tap into high-growth, consumer-driven segments. While 24 Mantra Organic strengthens ITC’s packaged foods business with farm-to-fork organic sourcing, Mother Sparsh enhances its personal care division with Ayurvedic expertise.

Sameer Satpathy, ITC’s Divisional CEO (Personal Care), emphasized the company’s focus on “future-ready, consumer-centric brands,” while Himanshu, Founder & CEO of Mother Sparsh, highlighted the synergy with ITC’s institutional strengths.

With these acquisitions, ITC is not just betting on trends but building an ecosystem of brands that cater to India’s evolving preferences—for organic nutrition and natural wellness—while leveraging its distribution, innovation, and digital prowess to scale these businesses sustainably.

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CHUK Launches New Compostable Tableware Products For QSRs and Caterers

Business of Food Bureau — Thu, 12 Sep 2024 11:30:19 +0000

CHUK, the flagship brand of Pakka, has unveiled new products in its 100% compostable tableware collection, with an aim to reduce the use of single-use plastic and work towards its vision to contribute towards a cleaner planet. The latest products include a beverage cup, 4-inch dona, and 3cp snack tray, all made from bagasse, the agri-residue of sugarcane.

CHUK’s innovative and eco-friendly products have been designed to meet the sustainability needs of the food service industry. The bagasse beverage cup, a first of its kind, offers a sturdy, heat-resistant, and compostable solution for hot and cold drinks, ideal for cafes and restaurants. The 4-inch dona, perfect for caterers and event planners, provides a compact, durable alternative to single-use plastics for serving appetizers and desserts at large gatherings. The 3cp Snack Tray, with its versatile compartments, caters to food truck vendors and casual dining setups at festivals and outdoor events.

These innovative products are designed to benefit a wide range of businesses, from QSRs to catering services and established food chains. They offer sustainable alternatives that meet the growing demand for environmentally responsible food packaging solutions.

Satish Chamyvelumani, Business Head, Compostables Division, said, “The newly launched compostable tableware is a result of our continuous research, trials, and customer feedback. CHUK stands at the forefront of sustainable and innovative packaging solutions, and the new offerings are yet another step towards transforming the food service industry by offering high-quality, compostable alternatives to single-use plastics. We look forward to helping brands as well as individuals from the food industry to contribute towards cleaner earth and transform the way people consume food.”

In 2023, CHUK launched compostable delivery containers that have already gained popularity among leading brands such as Haldiram’s, Bikanervala, Chaipoint and Taco Bell. Additionally, specialty food services like Shri Mata Vaishnodevi Shrine Board, Ram Mandir Trust, FabCafe, Salad Point, Greenit, and Basil Box have adopted CHUK’s delivery containers.

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ITC Acquires 24 Mantra Organic & Mother Sparsh in Rs. 550+ Cr Health-Focused Expansion

CHUK Launches New Compostable Tableware Products For QSRs and Caterers