Inspired by Marvel’s epic storytelling and supported by Gritzo’s science-led approach, the new offerings are designed for children and teens. Young fans can pair the range with newly-launched official accessories featuring Marvel, such as Iron Man and Black Panther sippers and keychains. Select packs of SuperMilk also include Marvel-inspired stickers and badges as collectibles.

Sushant Kotian, Brand Head, Gritzo, said, “This collection celebrates confidence, self-expression, and the grit that helps children grow into their own potential. With Gritzo SuperMilk, we give parents nutrition options, and this collaboration adds a layer of entertainment and inspiration that we think young fans will naturally connect with.”

The new range reflects a growing focus on moving beyond baseline nutrition to create everyday moments that feel exciting and meaningful for children. Drawing inspiration from popular Super Hero characters and Gritzo’s commitment to supporting each child’s growth journey, it brings fandom and everyday nutrition in a way that children find exciting.

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The ad film aims to alter parents’ perspectives on kids’ nutrition by highlighting Gritzo’s personalized approach offering specially formulated health drinks that cater to individual needs based on age, gender, and specific health goals.

“With the Indian HFD (health food drink) market estimated at Rs. 12,000 crore, Gritzo is stepping forward as a challenger ready to disrupt conventional practices in kids’ nutrition. We believe every child is unique, as are their nutritional requirements. The ‘Nahi Chalega’ campaign emphasizes the importance of breaking away from standardized nutrition for children’s growth and highlights Gritzo’s commitment to delivering a healthy drink that’s just as unique as your child,” said Sushant Kotian, AVP,Brand Head – Gritzo.

The “Nahi Chalega” campaign, will run from mid-November to mid-December and will be available on YouTube, Instagram, and Facebook. It will also be shown on connected TVs for broader visibility.

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