The campaign leverages the intriguing math of 65+49=69 to showcase the exceptional value offered by McSavers+.  Customers can now enjoy the new Chicken Surprise Burger priced at INR 65 and a classic Coke Float at INR 49, but instead of the expected total amount of INR 114, they will only need to pay INR 69,  which is a value proposition that doesn’t add up.

Apart from the Chicken Surprise Burger, McSavers+ also offers a range of snack options including McAloo Tikki, Pizza McPuff, McEgg Burger, and Regular Fries. Customers can pair any of these delectable snacks with a  Cola beverage for the unbeatable price of  INR 69.

The campaign is complemented by a TVC. It opens with a scene at a McDonald’s counter where two GenZ kids are amazed by the math-defying offer of  McSavers+. Their confusion is humorously likened to solving a complex math that even Newton would find challenging. The scene shifts to Isaac Newton sitting under a tree, being humorously struck by a Chicken SurpriseBurger while enjoying a Coke Float. The genius takes this strange incident as inspiration, symbolizing a breakthrough in understanding the unbelievable value. With the tagline “Value so good, it doesn’t add up,” the TVC effectively mixes historical wit with modern-day value expectations to create a memorable narrative that resonates well especially with the younger audience.

Talking about the new campaign, Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S), said, “We are delighted to launch the McSavers+ campaign targeted at the youth. Our constant aim is to make delicious feel-good moments easy for everyone, and democratize access to delicious food, being easy on the wallet. We have ensured that every aspect of this campaign – from the enticing price points to the playful and engaging communications – has been  crafted to resonate with Gen Z, a key audience for McDonald’s.’’

To enhance the consumer experience further, McDonald’s India has also launched a dedicated microsite, 654969.in, which provides customers with in-depth details about this exciting new offering. This campaign is available for a limited time period.

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Roy joined Coca-Cola in 2001 as a Manager in Media Planning and Consumer Activation for the India Business Unit. Over the past two decades, he has held various roles and responsibilities, including Category Head, Brand Head, Senior Marketing Director, and more.

Roy will succeed Selman Careaga as President of the Global Category and will report to Manolo Arroyo, Executive Vice President and Global Chief Marketing Officer of the company.

As the head of marketing for the India and South West Asia operating unit in 2021, Roy played a crucial role in driving double-digit growth for the business and consolidating share leadership in the sparkling and juices categories.

His proven track record,  positions him well to lead Coca-Cola’s global category. His leadership is expected to further strengthen Coca-Cola’s market presence and innovation on a global scale.

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The merger proposal has received a ‘no objection’ from Bombay Stock Exchange (BSE) Limited, as confirmed by the companies. The merger is slated for completion by October 2024 post SEBI and NCLT approval.

Commenting on this development, Shaili Patel Bhatt, Director & CFO, Sumuka Agro Industries Limited, said, “We are delighted to receive the stock exchanges’ approval for our merger with Gujjubhai Foods. This decision highlights the robust rationale behind our strategic alignment and the anticipated value creation for all stakeholders.”

The merger of Sumuka Agro and Gujjubhai Foods is projected to develop a formidable presence in the commodities and consumer goods sectors, combining complementary strengths to capitalise on future opportunities and navigate changing market dynamics in the snacking segment.

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Strategically located to enhance the banana value chain, the Tumkur plant strengthens Beyond Snack’s control over the entire supply chain. In addition to its production capabilities, the facility includes an R&D center focused on driving future innovations. Designed with scalability in mind, the plant can accommodate four additional production lines to meet future demand.

Expressing his excitement about the new facility, Manas Madhu, Co-founder,Beyond Snack, said, “We are thrilled to open this new facility, which represents a significant milestone in our growth journey. Not only does it increase our production capacity, but it also underscores our commitment to innovation and sustainability.”

Currently operating with an 80% women workforce, the facility aims to become a 100% women-run operation by 2026. Madhu added, “With a workforce that is 80% women and plans to reach 100% by 2026, we are proud to support gender diversity and empowerment.”

Since its inception in 2020, Beyond Snack has experienced significant growth, bolstered by an investment from NABVentures in 2023. The brand gained substantial exposure when it was featured on the business reality show Shark Tank India in 2022. Currently, Beyond Snack has a presence in Maharashtra, Gujarat, Madhya Pradesh, Uttar Pradesh, Delhi, and other regions, with plans to expand further in the coming year.

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Projecting a strong outlook for the Indian economy this year, Sanjiv Puri said, “The growth rate is expected to reach 8% this year, marking the fourth consecutive year of growth above 7%. However, this estimate depends on addressing the remaining reform agenda, improving global trade to boost our exports, strong performance from investment and consumption, and the expectation of a normal monsoon, among other factors.”
 

He added, “The impressive growth expected this fiscal year is driven by six key factors that have accelerated the economy. These include private sector investment, public investment in physical and digital infrastructure, a well-capitalised banking system, a booming capital market, and reduced dependence on oil. Together, these factors are propelling India’s growth story.”
 
Puri outlined a 14-point agenda for the new government to drive the next phase of economic transformation. These were:

1. Agriculture

• Create an Inter-State Agri Reform Council to build consensus on agri reforms between the Centre and states.
• Launch programs for producer collectives to boost farmers’ income.
• Develop warehousing infrastructure.
• Set up a national grid for market intelligence and crop planning.
• Promote technology adoption in agriculture and pursue stable agri-export policies.

2. Regulatory Reforms and Ease of Doing Business

• Enhance competitiveness by strengthening the ease of doing business.
• Intervene in areas such as land, power, and logistics.
• Simplify, rationalise, and decriminalise regulatory compliances.
• Implement time-bound clearances via the National Single Window System.
• Strengthen the alternate dispute resolution system.
• Adopt self-declaration, third-party certification, and deemed approvals where feasible.

3. Expenditures on Technology and R&D

• Reduce power costs through cross-subsidisation.
• Operationalise the Rs 1 lakh crore fund to encourage innovation and R&D in the private sector.
• Build a strong ecosystem  by connecting academic and research institutions with industry. 
• Evolve regulatory framework with AI.

4. Environmental Sustainability

•  Promote green growth to tackle climate change and support de-carbonisation.
• Establish a National Commission on Adaptation, a National Mission on Water Security, and a Green Transition Fund for mitigation and adaptation.

5. Global Engagement

• Deepen integration with Global Value Chains.
• Set up a Global Trade Promotion Body with dedicated overseas offices for branding and promotion.

6. Rural Development

• Develop rural industrial parks and connectivity infrastructure for the market.
• Launch a smart village program by leveraging digital technology to transform the rural landscape.
• Facilitate industry engagement with the National Rural Livelihood Mission for mentorship and entrepreneurship training.

7. Skill Development

• Focus on skill development initiatives.
• Launch Employment Linked Incentive (ELI) schemes with outcome indicators for labour-intensive sectors.
• Address low female participation by offering higher incentives for hiring female labour.

8. Investments

•  Continue the capex-led growth strategy, increasing capital expenditure by 25% in FY25.
• Prioritise developing India’s human capital.

9. GST Reforms

• Create institutional platforms similar to the GST Council.
• Implement a three-rate GST structure.

10. Financial Growth

• Privatise two public sector banks.
• Diversify funding sources for NBFCs to expand their reach.
• Rationalise and simplify capital gains tax and TDS provisions.

11. Employment Opportunities

•  Establish an International Mobility Authority under MEA to track employment opportunities abroad.
• Set up an industry task force to promote women’s employment opportunities and opportunities in general in the fields of STEM, Green Energy, EVs, Electronics, and many more emerging sectors.

12. Startups

• Create physical and digital infrastructure with a startup incubator, accelerator, investors, and academic & research scholars under one roof to support end-to-end facilitation.
• Accessibility to youth in Tier 2 and Tier cities and villages.

13. Health & Education

• Raise public health expenditure to 3% of GDP and education expenditure to 6% by 2030.
•  Set up task forces for tracking NEP implementation statewide.
• Hospitals to be considered as infrastructure investments
• Leverage digital technology to boost both sectors.

14. Tourism

• Launch a National Tourism Policy to boost sector growth.
• Include Tourism in the Seventh Schedule of the Constitution of India under the Concurrent list.
• Introduce Incredible India 3.0 with appointed brand ambassadors to revive international tourism.
• Mission Suraksha: Provide around-the-clock security at major tourist destinations and build dedicated Tourist Police.

In addition to the missions, CII has planned several new initiatives for this year. These include setting up the CII Alternative Dispute Resolution Centre. Recently, Prime Minister Narendra Modi launched the CII-TVS Mobility Centre of Excellence on Employment and Livelihood. Additionally, the CII-Rahul Bajaj Centre of Excellence on Skills will establish high-tech AI-driven sectoral skill labs in high-growth sectors like manufacturing, healthcare, hospitality, financial services, IT/ITES & UI/UX, automotive (including EVs), green energy, and drone technology.
 
Such initiatives will help the Indian economy to stand out and strengthen its position as the fastest-growing economy in the world.

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Targeting health-conscious individuals and serious athletes, these supplements were launched at the International Health, Sports, and Fitness Festival (IHFF).

Steadfast Nutrition’s Whey Protein delivers 24 grams of fast-releasing whey protein concentrate, which accelerates muscle protein synthesis and aids in instant muscle recovery. The product, available in chocolate flavor, is free from colors, preservatives, or thickeners commonly found in protein supplements.

LIV Raw contains 27 grams of fast-releasing whey protein isolate, enhancing muscle strength and providing instant muscle recovery. This low-carbohydrate, low-fat formulation is also devoid of colors, preservatives, and thickeners.

Steadfast Nutrition’s Multivitamin is a 100% vegetarian supplement. In addition to plant extracts, it provides 13 vitamins, 9 minerals, and chromium picolinate, helping to meet daily nutrient needs, maintain energy levels in healthy individuals, combat fatigue, and support immunity.

The brand has further expanded its portfolio with the launch of liquid L-Carnitine, available in five flavors: cranberry, orange, green apple, mojito, and lychee.

These products are available on the company’s website and leading e-commerce platforms.

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The brand has been rapidly expanding its retail presence, with the launch of its 28th store in India, including its new store in the National Capital Region (NCR), marking Wonderchef’s eighth store in the region. In addition to its exclusive outlets, Wonderchef has a presence in approximately 20,000 multi-brand stores and over 3,000 modern trade outlets. The company aims to increase its reach to 30,000 multi-brand stores and 4,000 modern trade stores within the next two years.

Wonderchef has experienced significant growth, achieving a 25% Year-on-Year (YoY) increase in the fiscal year 2023-2024, with brand sales reaching INR 700 crore.

Commenting on the expansion plans, Ravi Saxena, Founder and CEO, Wonderchef, said, “Our aggressive expansion plans demonstrate our commitment to providing our customers with an unparalleled product experience and access to our innovative range of kitchen and home appliances. We are excited to bring our cutting-edge products, like Chef Magic, closer to consumers across the globe.”

In line with its growth strategy, Wonderchef has launched Chef Magic, an all-in-one kitchen robot designed for tech-savvy consumers seeking convenience and health. Saxena adds, “Along with Chef Magic, we are expanding our portfolio in the smart appliances segment, offering products such as coffee machines, Nutri-blend, and our pro-health cookware range. With this focus, we are aiming to cross the INR 1000 crore mark in brand sales by 2026.”

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Speaking on the collaboration, Mansi Ahuja, Ampro Marketing, who represents WMO in India, said, “We are delighted to partner with Nature’s Basket to bring forth the benefits of macadamia nuts to a wider audience. This is a fantastic opportunity for consumers to discover different ways to incorporate macadamias into their daily diet, enhancing both flavor and nutrition.”

Sampling and information dissemination activities will be conducted at the stores, allowing consumers to taste and discover the delightful flavors of macadamia nuts. Additionally, various visual merchandising displays have been set up to enhance the in-store experience and highlight the promotions.

As part of the ongoing strategy, Love Macadamia has on boarded renowned clinical dietitian and nutritionist Nazneen Husein to promote these nuts and raise awareness about their health benefits. Nazneen emphasizes the importance of good fats in maintaining a healthy lifestyle and recommends the consumption of 30 grams of macadamia nuts daily.

Sachin Agarwal, COO, Nature’s Basket, added, “At Nature’s Basket, our goal is to provide our customers with the highest quality ingredients and enriching culinary experiences. This collaboration with Love Macadamia, featuring chef and nutritionist workshops and sampling activities, will inspire healthier eating habits and highlight the delightful versatility and health benefits of macadamia nuts.”

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Commenting on the launch, Mishthi Aggarwal, CEO, 93 Degrees Coffee Roasters, said, “This collaboration between 93 Degrees Coffee Roasters and Bikanervala offers a unique ambiance where patrons can enjoy high-quality specialty coffee alongside authentic Indian sweets and snacks. The highway location makes it a perfect pitstop for travelers, offering a refreshing break with a diverse menu.”

The new outlets feature a wide range of coffee options to cater to various tastes and preferences, including Espresso, Cold Brew, Café Latte, traditional Cappuccino, and Frappe flavors. They also offer manually brewed options like Aeropress and Pour-Over, ensuring a specialty coffee experience for all.

Designed to accommodate a comfortable seating area, the new outlets provide an inviting atmosphere for quick stops and longer breaks. The strategic location of the outlets is a crucial corridor connecting two major metropolitan cities, attracting a diverse mix of travelers, and making it a convenient stop for commuters, tourists, and transporters. By positioning on the Delhi-Mumbai Expressway, 93 Degrees Coffee Roasters and Bikanervala can capitalize on the steady flow of potential customers, ensuring consistent footfall and higher brand exposure, while providing quality refreshments and a comfortable rest stop for travelers.

Shyam Sunder Aggarwal, Managing Director, Bikanervala Foods Pvt Ltd, added, “We are excited to open our doors to 93 Degrees Coffee Roasters. Integrating with 93 Degrees Coffee Roasters’ specialty coffee options will enhance our product range, attracting coffee enthusiasts and creating a more comprehensive culinary experience. This model also optimizes space and reduces operational costs. Our location is a major USP, and I am confident that this collaboration will help both brands reach a wider customer base.”

This expansion by 93 Degrees Coffee Roasters underscores their commitment to quality and customer satisfaction. The innovative partnership with Bikanervala aims to create a unique dining and coffee experience, bridging modern coffee culture with traditional Indian flavors.

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