According to Rohit Bhalla, Head of ITC’s FoodTech Business, the company is targeting western India as its next key growth area. As part of its broader expansion strategy, ITC plans to launch its third Sunfeast Baked Creations Café in Bengaluru’s Jayanagar, further strengthening its presence in the region.

The FoodTech initiative blends ITC’s established FMCG brands with innovative culinary concepts. Aashirvaad Soul Creations offers authentic North Indian cuisine, while ITC Master Chef Creations focuses on gourmet dishes. Sunfeast Baked Creations extends its cloud kitchen expertise into cafés with a unique “baker-first” approach, emphasizing artisanal baked goods.

Highlighting the growth potential of the Indian food service market, valued at Rs. 5.5 lakh crore, Bhalla noted the rapid expansion of the food delivery segment, currently worth $8–9 billion and projected to grow to $35–40 billion by 2030. “We see strong long-term potential in this space,” he stated.

This strategic expansion underscores ITC’s commitment to leveraging its culinary expertise and consumer insights to tap into the evolving Indian food service market.

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ITC Sunfeast Baked Creations allows Indian consumers to indulge in their love for quality baked products while innovating on taste and textures suited for the Indian palate. Baked goods are synonymous with cakes and patisseries and ITC marries their top-notch expertise with convenience, especially in the food-delivery space, leaving customers to not miss out on experiences that the world of baking has to offer.

Some of the highlights of this dine-in café include a diverse and eclectic menu that includes pull-apart bagels, croissants and gourmet breads, and a wide selection of beverages. Besides, customers can enjoy Birthday celebration, Bulk Ordering, Diwali Gifting & Kitty parties opportunities at ITC Sunfeast Baked Creations Café.

According to a Fabindia spokesperson, “We are super excited to partner with ITC Sunfeast Baked Creations. When you step into a Fabindia Experience Centre, it’s about more than just retail, it’s about the total experience. Our joint commitment to quality and freshness is in step with similar values both shares. Health, nutrition and quality are of equal importance and Fabindia has always been about maintaining a balance between taste, ethically sourced ingredients and our customer’s choices.”

According to an ITC spokesperson: “We are thrilled to partner with Fabindia, a pioneer in not just the retail space, but in the craft space as well. Offering the best food, prepared with the finest ingredients has always been our ethos. ITC Sunfeast Baked Creations is privileged to be working with Fabindia and has a chance to reach out and touch more customers in many more places across the length and breadth of India.”

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