Sukanya Awasthi Archives - Business of Food https://www.businessoffood.in/tag/sukanya-awasthi/ Latest Food News, Food Industry News & Business Update Tue, 24 Dec 2024 11:17:07 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.businessoffood.in/wp-content/uploads/2024/01/cropped-Food-in-32x32.png Sukanya Awasthi Archives - Business of Food https://www.businessoffood.in/tag/sukanya-awasthi/ 32 32 227603187 51% of Indian Shoppers Prefer AI Chatbots and QR Codes: Capterra Survey https://www.businessoffood.in/51-of-indian-shoppers-prefer-ai-chatbots-and-qr-codes/ Wed, 24 Jul 2024 11:28:20 +0000 https://www.businessoffood.in/?p=5302 Capterra in its recent survey, which involved 500 Indian online shoppers, aimed to determine whether shoppers find technology helpful for conducting online searches and exploring their search behaviours. The survey highlights a notable trend: There is a growing interest among online shoppers in AI chatbots, QR codes, and the impact of social media advertisements. AI […]

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]]> 5302 Capterra Survey Reveals Indian Consumers Prioritize Quality Over Cost https://www.businessoffood.in/capterra-survey-reveals-indian-consumers-prioritize-quality-over-cost/ Tue, 18 Jun 2024 05:31:17 +0000 https://www.businessoffood.in/?p=4492 Capterra’s  survey finds that a majority of Indian consumers now prioritize quality over cost when making purchasing decisions, challenging the long-held belief that India is predominantly a price-sensitive market. Key findings from the report include: · Trusted Brands: 67% of respondents prefer trusted brands when exploring new products or services, underscoring the importance of brand trust […]

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]]> Capterra’s  survey finds that a majority of Indian consumers now prioritize quality over cost when making purchasing decisions, challenging the long-held belief that India is predominantly a price-sensitive market.

Key findings from the report include:

· Trusted Brands: 67% of respondents prefer trusted brands when exploring new products or services, underscoring the importance of brand trust in consumer decisions.

· User Reviews: 57% of consumers are influenced by user reviews in their online purchase decisions.

· Discounts and Promotions: 43% of consumers are swayed by discounts and promotions.

· Quality vs. Price: A significant 83% of brand-loyal consumers attribute their loyalty to the quality of products or services they receive. Despite 65% acknowledging the importance of price, 73% place quality above cost.

Sukanya Awasthi, Analyst,Capterra, said “India’s online consumer base is dynamic and multifaceted. Their behaviors are ever-evolving, driven by rapid technological adoption, a keen eye for quality, sensitivity to value and price, and a strong inclination towards mobile commerce. Additionally, social media influence and personalized shopping experiences play a significant role in shaping their purchase decisions. As a result, businesses must continually innovate and adapt their strategies to keep pace with changing consumer expectations and preferences.”

Other notable influences shaping consumer behavior include:

· Loyalty Programs: 54% are influenced by loyalty or rewards programs.

· Social and Political Issues: 37% consider social and political issues when making purchase decisions.

· Recommendations: 52% are influenced by recommendations from family and friends.

· Social Media: 69% of consumers use social media for product discovery, although only a fraction complete their purchases on these platforms. Instead, 67% prefer dedicated e-commerce sites, and 56% choose retailer websites or apps for their final transactions.

In terms of payment preferences, digital wallets have overtaken traditional methods, with 74% of consumers opting for them during online transactions. Credit and debit cards follow at 68%, while 49% prefer bank transfers.

For more information and in-depth survey findings at  https://www.capterra.in/blog/6479/online-shopping-trends-and-landscape

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