With this round, Slurrp Farm’s post-money valuation is estimated at approximately Rs. 810 crore (around $90 million), reflecting a reported 59% increase over its previous valuation. The company has now raised close to $18 million across funding rounds to date. Existing investors in the brand include Fireside Ventures and Raed Capital. Actor Anushka Sharma continues to be associated with the company as both an investor and brand ambassador.

The fresh capital is expected to strengthen the company’s long-term financial position and support expansion across product development, distribution, and market penetration. Slurrp Farm has been focusing on millet-based snacks, cereals, and meal solutions targeted at children, aligning with the broader consumer shift toward healthier and traditional grain-based food options.

For FY25, the company reported approximately 30% year-on-year growth in operating revenue, reaching around Rs. 95.6 crore. However, the brand continues to invest heavily in growth, with losses widening as it scales operations and brand visibility in a competitive packaged foods market.

The latest fundraise positions Slurrp Farm to deepen its footprint in India’s fast-evolving health-focused food category, particularly within the children’s nutrition segment.

The post Slurrp Farm raises Rs. 30 Crore in Extended Series C Round led by Scarlet Ventures appeared first on Business of Food.

The product has been developed for everyday consumption and can be incorporated into common Indian meals. It is available in two variants:

• Coffee-Flavoured Shake: Provides 31g of high-quality protein per serving and is positioned as a convenient beverage option.
• Taste-Neutral, Heat-Stable Booster: Formulated to blend into staples such as dal, dosa, roti, khichdi, pasta, or soup without altering taste or texture.

Commenting on the launch, Meghana Narayan and Shauravi Malik, Co-founders, Wholsum Foods (Slurrp Farm & Mille), said: “Protein has often been seen as something meant for the gym — heavy shakes, dense bars, and a whole lot of jargon. But most people aren’t looking to count macros; they just want to eat well. With Mille, our goal is to bring protein back to the Indian kitchen… into your dal, your dosa, even your morning coffee. No big changes, just better choices. Because good food needs to feel familiar, delicious, and also do something good for you. And that’s exactly what Mille Protein does — light on the gut, easy to use, and made for the meals you already love.”

Mille Protein Powder is priced at Rs 1,999 for a 500g pack. It will be available through the company’s direct-to-consumer platform, as well as on Amazon and Swiggy Instamart.

The post Mille launches a first-of-its-kind fermented yeast protein powder appeared first on Business of Food.

Founded in 2016, Maruti Trading Company was born out of a simple yet powerful insight gained during Ankith Tolasaria’s internship with PepsiCo—invest in industries that meet fundamental human needs. “Roti” being the most essential, food distribution became his chosen path.

Over the years, the company has built its network on relationships and trust—whether with customers, brand partners, or financiers who believed in the vision from day one. Today, Maruti Trading Company’s portfolio blends established names with new-age, health-focused brands such as Yoga Bar and Slurrp Farm, aligning with growing consumer demand for safe and wholesome products.

When evaluating new partnerships, Ankith prioritises brand value, ethics, and marketing strength over margins. This stems from a belief that sustainable growth comes from working with brands that honour commitments, maintain transparency, and value their distribution partners.

Fast delivery and strong personal connections remain the backbone of retailer relationships. However, Ankith notes that delays in claims, false commitments, and inconsistent F&F from brands are some of the most pressing industry challenges, eroding trust among distributors.

His message to manufacturers is clear—partnership is a two-way street. Just as distributors adapt to company policies, brands must understand the operational realities and challenges faced on the ground.

The post Distributor Diaries, Chapter 5 : Maruti Trading Company appeared first on Business of Food.