Conceptualised by Enormous, at the centre of this initiative is a simple yet powerful gesture. The company extended an open invitation to Parle Monaco to share space in this specially designed pride pack. The invitation featured a pack wrapped in rainbow hues and titled ‘Flavours of Equality’, with an empty slot reserved for the brand and a message that read: ‘If we can share a shelf, we can share a cause. The invitation served as a call to be a part of the pack during Pride Month and create something meaningful. Parle Monaco accepted the invitation.

The Flavours of Equality Pack took shape, featuring an array of its iconic Good Day cookies—Cashew, Butter, Pista Badam, Choco Chip, and Fruit & Nut, alongside Parle’s salty classic – Monaco. This pack is a small, sweet-and-savoury symbol of togetherness, and a moment of unexpected allyship to help move the world a little closer.

Siddharth Gupta, General Manager, Marketing, Britannia Industries, said, “Britannia Good Day has stood for inclusivity, whether it’s reimagining our cookie design to celebrate every unique smile, to raising awareness about cleft conditions. With the Flavours of Equality pack, we’re taking another step forward. It’s a gesture to show that allyship can begin with something as simple as making space. We thank Parle Monaco for accepting our invitation and The Humsafar Trust for being a guiding partner in shaping this initiative with the right sensitivity and purpose. Brands have a role to play in creating space for representation, and we’re proud to stand for that.”

The campaign was brought to life in association with The Humsafar Trust, one of India’s oldest LGBTQIA+ organisations working for community health and inclusion, and with the support of GiveIndia.

Vivek Raj Anand, CEO, The Humsafar Trust, said, “At the Humsafar Trust, we have always believed that real change begins when communities, institutions, and brands come together with sincerity. Britannia’s partnership with us was a bold step in showing what allyship can look like in action, and we are thrilled to see that Parle has also joined this journey. This collaboration is not just a celebration of Pride Month; it’s a commitment to standing with the LGBTQIA+ community every day, in ways that are visible, meaningful, and lasting.”

Vivek Raj Anand, Senior VP, Enormous, said, “Inclusivity is no longer merely a need of the hour—it must become a way of life. This belief has been the driving force behind our thinking and approach. As a market leader, Britannia is uniquely positioned to lead the charge in advancing this crucial narrative—not just by speaking about inclusivity, but by actively embodying it as a way of life.”

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Siddharth Gupta is set to take over as Chief Marketing Officer (CMO) of Britannia Industries Ltd, replacing Amit Doshi, who steps down on March 17, 2025.

Gupta, currently General Manager – Marketing, has been with Britannia since 2018, leading key biscuit categories. Before joining Britannia, he spent over a decade at Colgate-Palmolive India, managing major toothpaste brands and OTC products.

CEO Rajneet Kohli praised Doshi’s leadership, highlighting his role in brand equity, market expansion, and product innovation. Doshi’s departure marks the end of a significant chapter in Britannia’s marketing evolution.

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In a first-of-its-kind collaboration with Warner Bros. Discovery Global Consumer Products (WBGCP), Britannia has curated a sensory experience to delight all Harry Potter fans. Each of the five biscuits in a pack is inspired by the world of Harry Potter, bringing back fond memories of Hogwarts and featuring intricate designs of the four iconic houses: Gryffindor, Slytherin, Ravenclaw, and Hufflepuff. But the magic doesn’t stop there— you may uncover a rare treasure: a biscuit embossed with the iconic Platform 9¾. With Britannia Pure Magic Choco Frames every bite takes you deeper into the world of choco indulgence.

Every Pure Magic Choco Frame is a delightful combination of textures and flavours—a crisp biscuit topped with a luscious bar of velvety chocolate. This limited-edition collection isn’t just a treat; it’s a collectible, perfect for gifting to fellow Harry Potter fans or indulging yourself.  

Siddharth Gupta, General Manager – Marketing, Britannia Industries, says “At Britannia, we are committed to constantly innovating and finding new ways to delight our consumers while evolving our portfolio to meet changing preferences. Our collaboration with Warner Bros. Discovery Global Consumer Products (WBGCP) marks a significant milestone as we bring a Harry Potter-inspired indulgence for fans through our Pure Magic Choco Frames. This strategic partnership is an attempt to bring the iconic legacy Harry Potter together with Britannia’s expertise in crafting indulgent treats for everyone. It’s more than just a product; it’s an opportunity to create a memorable moment, that resonates with fans across generations”

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