ITC Master Chef Creations  is proud to announce the return of Jashn-E-Gosht, a curated gourmet mutton festival, a tribute to timeless mutton recipes – slow-cooked, spice-kissed, and delivered straight from their gourmet kitchens to your table. Scheduled to run from July 1 to August 15 on Swiggy & Zomato, this 45-day festival brings together bold regional flavours and ITC Master Chef Creations’ culinary mastery to create a truly indulgent experience for meat lovers.

This year’s Jashn-E-Gosht menu is a celebration of India’s hyperlocal culinary traditions, thoughtfully curated and reimagined by the expert chefs at ITC Master Chef Creations. Going beyond generic flavours, the menu dives deep into regional authenticity—bringing together iconic mutton preparations from distinct corners of the country. From the slow-cooked intensity of Bengal’s Kosha Mangsho to the earthy, spiced richness of Bihar’s Champaran Mutton, and the bold, comforting warmth of Punjabi Mutton Rogan Josh, each dish reflects a hyperlocal culinary identity, carefully elevated to gourmet standards. 

To commemorate this magic of food spanning across various cities of India, the brand has collaborated with the upcoming film ‘Metro… In Dino’ as its ‘Official Gourmet Food Partner’. A contemporary anthology capturing modern relationships across four Indian metros, Metro… In Dino is releasing in cinemas on 4^th July.

ITC Master Chef Creations hosted the cast and crew of the movie, including actors Sara Ali Khan, Aditya Roy Kapur, and singers Raghav Chaitanya, and Shashwat Singh at the ITC Green Centre in Bangalore – symbolically kicking off movie promotions in the city where their film begins!

With a quick meet & greet with the Whole Time Director & Divisional Chief Executive, Mr. Hemant Malik, the Business Head, Mr. Rohit Bhalla, the head chef Mr. Harpawan Singh Kapoor, and other team members, the Metro… In Dino team celebrated this collaboration with ITC Master Chef Creations with a cake cutting ceremony and some speeches from the team at ITC. 

At the ITC Green Centre, the celebrities had a chance to try their hands cooking some of the iconic dishes from the Jashn-E-Gosht menu. With our corporate chef Mr. Naresh Dubey, actors Sara Ali Khan & Aditya Roy Kapur explored the ingredient story while prepping and cooking some of the iconic mutton dishes like Shikampuri Kebab, Punjabi Mutton Rogan Josh, & Gosht Dum Biryani.

All of this was happening while the audience enjoyed live melodious performances by the two talented singers in the cafeteria arena of the ITC Green Centre!

This grand event ended with tons of photos clicked with various teams and memento handovers as a token of best wishes given by the team at ITC Master Chef Creations to the team Metro… In Dino.

With this collaboration, ITC Master Chef Creations is looking at a continued association with the movie for the 45-day period campaign, Jashn-e-Gosht. Bytes from the other cast members like Ali Fazal & Fatima Sana Sheikh along with Aditya & Sara will be promoted over social media. What’s more, is there will be continued collaboration with the movie team for assets that will be used in our packaging, across social, PR, and others for further amplification.

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Additionally, Dabur has announced extension of the Réal portfolio with the launch of Réal Bites, a  range of fruit beverages  with real fruit chunks in every sip.

Talking about the new launch, Mayank Kumar,  Vice President-Marketing,  Dabur India Ltd, said, ‘‘We are happy to expand our beverages category with the launch of Réal Bites and super excited to welcome Youth Icon Sara Ali Khan to the Réal family. Her vibrant personality and healthy lifestyle perfectly resonate with our brand’s ethos of providing wholesome and refreshing beverages to our consumers. We believe that these new offerings will enhance the overall beverage experience and solidify Réal’s position as a market leader.”

Speaking about her association with Réal, Sara Ali Khan said, “I am delighted to be a part of the Dabur family and to be the face of Réal Bites, the latest offering from India’s favourite fruit juice brand, Réal. Réal Bites is set to tantalize taste buds with two delectable flavours: Peach and Pineapple. Each can of Réal Bites delivers the wholesome goodness of Réal fruit chunks, offering a refreshing and enjoyable drink that you don’t just drink, but drink and bite!”

Packaged in a contemporary 180ml can format, Réal Bites is priced at an affordable Rs 40, making it an ideal choice for consumers seeking a healthy and flavourful beverage option on-the-go.

Réal continues to offer the widest range of healthy beverages, including Réal Juices & Beverages, Réal Drinks, and Réal Fizz, in various packaging formats such as beverage cartons and PET bottles. The introduction of Réal Bites in the can format marks a significant step forward in providing consumers with a comprehensive range of beverage options in all desired packaging formats.

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The campaign’s ad film features actor Sara Ali Khan. In the film, Sara Ali Khan shows excitement as she announces that Team India has won the match. Celebrating this victory, she exclaims how perfect the match was and reveals how to make the moment even more special with Ferrero Rocher Moments. Grabbing a pack, she gleefully highlights its shareability and encourages the audience to cheer for Team India by sharing Ferrero Rocher Moments. The film ends with her joining her friends and sharing the pack with them.

The film showcases how Ferrero Rocher Moments elevate celebrations to “Make the Mmmmoment Perfect.”

Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, said, “We’re thrilled to join the nation in celebrating this momentous victory. Our new film, featuring the captivating Sara Ali Khan, encourages everyone to share Ferrero Rocher Moments and create perfect cricket-frenzy memories with loved ones. We are leveraging moment marketing and permissive content by identifying locally relevant content for India and amplifying it with celeb endorsement to be enjoyed by Indian consumers. All victories are celebrated with sweets, and here we give you the delectable creamy hazelnut taste experience in a crispy shell so that you enjoy this moment with a multi-sensorial delight.”

Ferrero India started its commercial operations in 2004. In 2007, the Government of Maharashtra awarded it mega-status for its state-of-the-art production plant in Baramati near Pune. India serves as a production hub for Ferrero in Asia and the Middle East. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi, and Kolkata, with a robust distribution network across all the metros and mini-metros of India. Ferrero’s well-known brands in India include Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®

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The digital film shows Sara Ali Khan is all set to leave for her long-awaited Goa trip with friends. With enthusiasm, she credits herself for making the Goa plan a reality and pulls out Ferrero Rocher Moments from her bag. She indulges in the delectable treat before sharing it with her friends. The film aims to encourage consumers to choose Ferrero Rocher Moments as an everyday sharing and gifting option making every moment perfect. Rocher Moments comes in an easy-to-share premium gifting pack and is crafted to make the brand relevant not just for festivals but for everyday occasions as well.

Zoher Kapuswala, Marketing Head-Pralines, Ferrero India, expresses his enthusiasm for the new campaign. The digital initiative will be available across various social media platforms. Ferrero India commenced its commercial operations in 2004, establishing its production plant in Baramati near Pune. Among Ferrero’s renowned brands in India are Nutella, Kinder, Tic Tac, and Ferrero Rocher.

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