Sanjay Ghodawat Group (SGG) Archives - Business of Food https://www.businessoffood.in/tag/sanjay-ghodawat-group-sgg/ Latest Food News, Food Industry News & Business Update Tue, 18 Nov 2025 08:33:43 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.businessoffood.in/wp-content/uploads/2024/01/cropped-Food-in-32x32.png Sanjay Ghodawat Group (SGG) Archives - Business of Food https://www.businessoffood.in/tag/sanjay-ghodawat-group-sgg/ 32 32 227603187 How Star Localmart is Rewriting Rural & Semi-Urban Grocery https://www.businessoffood.in/how-star-localmart-is-rewriting-rural-semi-urban-grocery/ Sat, 08 Nov 2025 05:30:00 +0000 https://www.businessoffood.in/?p=12765 In the heart of Kolhapur, on a busy afternoon, the aisles of a Star Localmart hum with an energy that feels at once modern and familiar. Farmers’ wives weigh pulses beside college students grabbing snacks; the smell of fresh rice and wheat mingles with the soft chime of the billing counter. It’s a scene that […]

The post How Star Localmart is Rewriting Rural & Semi-Urban Grocery appeared first on Business of Food.

]]> This content is for members only. Visit the site and log in/register to read.

The post How Star Localmart is Rewriting Rural & Semi-Urban Grocery appeared first on Business of Food.

]]> 12765 Star Localmart launches its festive campaign — ‘Khushiyon Ka Khazana’  https://www.businessoffood.in/star-localmart-launches-its-festive-campaign-khushiyon-ka-khazana/ Tue, 14 Oct 2025 09:00:49 +0000 https://www.businessoffood.in/?p=12562 As India gears up for the festive season, Star Localmart, the retail arm of Sanjay Ghodawat Group (SGG), has announced the launch of its festive campaign — ‘Khushiyon Ka Khazana’. The campaign coincides with the brand’s five-year anniversary, celebrated under the theme ‘Khushiyon Ke Paanch Saal’, marking half a decade of trust, value, and connection […]

The post Star Localmart launches its festive campaign — ‘Khushiyon Ka Khazana’  appeared first on Business of Food.

]]> As India gears up for the festive season, Star Localmart, the retail arm of Sanjay Ghodawat Group (SGG), has announced the launch of its festive campaign — ‘Khushiyon Ka Khazana’. The campaign coincides with the brand’s five-year anniversary, celebrated under the theme ‘Khushiyon Ke Paanch Saal’, marking half a decade of trust, value, and connection with millions of rural and semi-urban customers.

Recognized as India’s largest rural-retail chain, Star Localmart aims to be the preferred festive shopping destination across Maharashtra and Karnataka, bringing unmatched offers and rewarding experiences to customers in underserved regions. The retail chain’s core value proposition this festive season is clear: “Shop for your festive needs and get rewarded with happiness, surprises, and value that lasts beyond this season.”

Srinivas Kolluru, Business Head, Ghodawat Retail Pvt. Ltd., said, “At Star Localmart, we prioritise customer satisfaction. Customers are the heart of everything we do. With the ‘Khushiyon Ka Khazana’ campaign, we are celebrating five years of trust, quality, and service and also strengthening the emotional bond with our growing customers. As we celebrate ‘Khushiyon Ke Paanch Saal’, we’re proud to bring multiple rewards and offers that truly make this festive season even more special for our customers. Our commitment has always been to deliver exceptional value and experiences to our customers, and this campaign underscores our dedication to enriching lives in rural India.”

Star Localmart’s ‘Khushiyon Ka Khazana’ brings customers a host of attractive offers across categories including groceries, sweets, dry fruits, and festive gifting hampers. Shoppers can also enjoy special prices on 20”, 24”, and 28” trolley bags with consolidated shopping, making every purchase even more rewarding.

Adding sparkle to the celebrations, Star Localmart is offering customers a chance to win a share of silver worth ₹1.5 lakh, along with exciting partnership rewards. In collaboration with Ghodawat Consumer Limited (GCL), the FMCG arm of SGG, 100 lucky shoppers purchasing Star products in their bill will receive a year’s supply of Star oil-free (1L per month), further strengthening brand loyalty and consumer engagement.

As Star Localmart enters its fifth year, it continues to set new benchmarks in accessibility, affordability, and customer experience, creating deeper emotional connections while empowering India’s smaller towns with modern retail convenience. 

The post Star Localmart launches its festive campaign — ‘Khushiyon Ka Khazana’  appeared first on Business of Food.

]]> 12562