The initiative’s launch, attended by Kazi Irfan from the Brihanmumbai Municipal Corporation (BMC), took place at Reliance Retail’s Smart Bazaar store in Santa Cruz. RVMs and collection bins installed in these stores offer consumers a convenient way to deposit used PET bottles, receiving discounts on Coca-Cola India products. The collected PET bottles will be recycled by Reliance Industries (RIL), a leader in polyester and plastics recycling, contributing to responsible waste management and transitioning away from a linear economy.

Damodar Mall, CEO, Grocery Retail, Reliance Retail, highlighted the initiative’s synergy with daily habits of Indian families, emphasizing the modern approach of SmartBazaar. Greishma Singh, VP, Customer and Commercial Leadership, Coca-Cola India, expressed delight in raising awareness and providing convenient recycling options. Hemant D Sharma, President, Growth and Strategy, Polyester, Reliance Industries, emphasized Reliance’s commitment to sustainability and circularity, showcasing their recycling achievements over two decades.

The initiative aligns with Coca-Cola’s World Without Waste strategy, aiming to collect and recycle 100% of the company’s packaging. It builds on the momentum of Coca-Cola India’s ‘Return and Recycle’ initiative with Zepto, involving 50,000 households and successful RVM installations across 75 cities, collecting 1 tonne of PET waste. This collaborative effort represents a significant step towards a more sustainable and circular future.

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The awards ceremony spotlighted the significant milestones achieved by the sector through collaborative yet distinctive initiatives aimed at enhancing competencies when servicing customers. The evening acknowledged excellence of brands  in numerous dimensions ranging from marketing and promotions to employee practices.

Sharing his thoughts on the 16th Coca-Cola Golden Spoon Awards, Nikhil Behl, CEO — Food Business, IMAGES Group, shared “Indian retail and FMCG industry retailers are taking note of this shifting consumer landscape. The achievements of the evening stands as a testament to the collective drive of the industry towards further upliftment of operations and establishment of a  sector which reflects the elements of  trust, determination and adaptability.”

Winners List:

Nature’s Basket won big at the ceremony taking home 5 awards across categories while Reliance Retail too bagged big at the 16th Coca-Cola Golden Spoon Awards.

IMAGES Most Admired Store Launch Of The Year – QMart Convenio (Debut), Nature’s Basket (flagship store launch)  & Nature’s Basket (new store launch –  Defence Colony, New Delhi)

IMAGES Most Admired Retailer Of The Year (Innovation & Merchandising) – Honey Smart Cart

IMAGES Most Admired Retailer Of The Year (Market Expansion) – Fresh Signature

IMAGES Most Admired Retailer Of The Year (Marketing & Promotions) – Nature’s Basket #TastetheWorld

IMAGES Most Admired Retailer Of The Year (ESG Initiatives) – Lulu Hypermarket for CSR Initiatives &  Truly desi for Green Initiatives

IMAGES Most Admired Retailer Of The Year (Single Store with highest YoY growth) – Freshpik, Jio World Drive, Mumbai 

IMAGES Most Admired Retailer Of The Year (Customer experience/Service/Acquisition) – Nuts N Spices

IMAGES Most Admired Turnaround Success Story Of The Year – MagSon Gujarat

IMAGES Most Admired Category Performer Of The Year:

1. Prasoon Bharadwaj, Reliance Retail for Staples
2. Zubin B. Nowrojee, Reliance Retail for Processed Foods and Savouries
3. Hemant Mecwan, Reliance Retail for Beverages & Confectionery
4. Suresh Kolama, Nature’s Basket for Fresh Foods
5. Mrinal Kumar, More Retail for Dairy
6. Tanaya Mehta, Nature’s Basket for International Food

IMAGES Most Admired Convenience Store of The Year – The New Shop

IMAGES Most Admired Gourmet Retailer Of The Year – Nature’s Basket

IMAGES Most Admired Regional Supermarket Of The Year (South) – Ratnadeep 

IMAGES Most Admired Regional Supermarket Of The Year (East) – Arambagh’s Foodmart

IMAGES Most Admired Regional Supermarket Of The Year (West) – Sahakari Bhandar

IMAGES Most Admired Regional Supermarket Of The Year (North) – Le Marche

IMAGES Most Admired Supermarket Chain Of The Year – Fresh Signature

IMAGES Most Admired Big Box Retailer Of The Year – Smart Bazaar

IMAGES Most Admired Brand Retailer Partnership Of The Year (Market Expansion & Sales Growth)

1. Daawat & Smart Bazaar
2. Nabati & More Retail

IMAGES Most Admired Brand Retailer Partnership Of The Year (Brand Building) – Women’s Horlicks & Apollo Pharmacy

IMAGES Most Admired Brand Retailer Partnership Of The Year (Retail Promotions) – More Retail & Genteel

IMAGES Most Admired Brand Retailer Partnership Of The Year (Merchandise Differentiation) – Aashirvaad Ready To Cook Chapati & Jio Mart

IMAGES Most Admired Brand Retailer Partnership Of The Year (Launch) – Dabur Hommade Chutney & Smart Point

IMAGES Excellence Award – Spencer’s Retail for Quick Commerce Execution & Cinepolis for concession counter execution

IMAGES Spice Icon Awards:

1. Spice Icon of the Year –  Adesh Kumar, National Category Head –  Spices, Reliance Retail
2. Customer Service Excellence – Raja M, National Category Head – Branded Staples, Big Basket
3. Trade Excellence Award — Gunjot Singh Kochar, Associate Director- Grocery B2C, Flipkart
4. B2B Excellence – Rajiv Triptathi, Category Head – Spices, Metro Retail
5. Modern Trade Partnership — Khathing Luiram, Dy General Manager, Buying & Merchandising, and Saurabh Bansal, Chief Merchandising Officer, Spencer’s Retail
6. Quick Commerce Excellence — Anish Srivastava, SVP-Blinkit
7.  Emerging Business Excellence — Saurabh Maheshwari, Senior Vice President, Zepto
8. Category Dressing Excellence Award — Adesh Kumar, National Category Head –  Spices, Reliance Retail

 OTIF Excellence — Amit Gautam, National Category Head- Spices – Vishal Mega Mart

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