The Rajkot EatSure Smart Foodcourt introduces a unique dining experience where customers can place orders using self-service kiosks or through the EatSure app. Notifications are sent via digital screens or WhatsApp once the order is ready, ensuring a hassle-free process with no waiting in long queues. Apart from the unique digital ordering experience, the EatSure foodcourt is home to celebrate brands across popular food missions.

EatSure revolutionizes the way Rajkot dines by enabling customers to order from multiple top-rated brands in a single digital transaction. With this launch, food lovers in the city can now enjoy favourites from Wendy’s, Behrouz Biryani, Faasos, Oven Story Pizza, Lunchbox, Sweet Truth, The Good Bowl, Firangi Bake, The Biryani Life, and ES Café — all in one seamless order. From biryanis, burgers, and pizzas to wraps and desserts, the EatSure platform simplifies the entire dining experience with unmatched variety and convenience.

Speaking about the launch, Sagar Kochhar, Co-Founder and CEO, EatSure, Rebel Foods, said, “With the launch of EatSure’s first-ever vegetarian-only smart foodcourt in Rajkot, we’re thrilled to bring a one-of-a-kind, tech-powered dining experience to a city that truly celebrates vegetarian cuisine. This marks a major milestone in our offline growth journey as we merge culinary innovation with a fully digital ecosystem. Category-leading, much-loved brands like Behrouz Biryani, Faasos, Wendy’s, Oven Story, Sweet Truth, and more, are coming to Rajkot — all under one roof. With this launch, we aim to redefine everyday dining by delivering unmatched convenience, variety, and trust through a seamless, smart experience.”

Rebel Foods, which leads the direct-to-consumer revolution in online dining, is bringing this to life through EatSure’s virtual food court model. The Rajkot launch replicates the ease of a physical food court, enabling consumers to order from top brands in a single order. EatSure has also partnered with IRCTC to transform train travel dining. With the ‘Order Food on Train’ feature on its app, passengers can now easily order from a range of restaurants and have it delivered right to their seats as they travel across the Indian Railway Network.

With its growing omni-channel presence, the EatSure app has already captivated over 20 million users in 75+ cities across India.

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Rebel Foods has introduced QuickiES, a new ‘15-minute or free’ food delivery service, launching first in Mumbai, Maharashtra. The app guarantees freshly prepared meals delivered within 15 minutes of placing an order—or the meal comes free.

QuickiES is designed to meet the growing demand for fast yet high-quality food, building on Rebel Foods’ well-established delivery model. The service extends the reputation of EatSure, ensuring customers receive food from their trusted brands with greater speed and convenience.

According to ET Hospitality, the platform allows users to order from multiple restaurants in a single transaction, offering both variety and ease of access.

Sagar Kochhar, Co-founder & CEO of EatSure, emphasized the strategic significance of QuickiES, stating,”This initiative stems from the insight that urban Indian consumers seek instant delivery of freshly made, high-quality food. We already deliver over 25,000 wraps (Faasos), 10,000 kg of dum biryani (Behrouz, The Biryani Life), and 18,000 burgers (Wendy’s) every day. With our infrastructure and expertise, executing QuickiES seamlessly was the next step. “Powered by AI, data science, and predictive forecasting, QuickiES ensures top-tier restaurant brands can fulfill the ‘15-minute or free’ promise. This marks a milestone in India’s Quick Commerce evolution, and we look forward to expanding beyond Mumbai soon.”

The success of QuickiES is driven by AI-based forecasting, an advanced full-stack operating system, and hardware innovations such as hot holding zones and speed ovens, ensuring seamless and efficient deliveries.

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In a video interview, Piyush Kakkad, Chief Financial Officer of Rebel Foods, stated, “We’re planning our IPO in the next 18- to 24-month time frame. We’re looking to schedule it at an opportune time.”

Jaydeep Barman, Co-founder and CEO of Rebel Foods, emphasized the company’s growth vision, saying, “This funding reinforces our vision to keep strengthening our platform, thereby enhancing our portfolio of brands, scaling our omnichannel presence, and driving operational excellence globally. As we enter this next phase of growth, we remain steadfast in our commitment to innovation, sustainability, and creating lasting value for our customers and stakeholders.”

Rebel Foods expects to achieve profitability at the adjusted EBITDA level by FY25, with its cloud kitchens already operating profitably at the unit level. The company has set its sights on a public listing in the Indian stock market, as confirmed by Sagar Kochhar, Co-founder and CEO of EatSure, a Rebel Foods brand.

Looking ahead, the company plans to expand its presence to 150-200 cities in India by 2028. This includes deeper penetration into tier-1 cities while making its brands more accessible in tier-2 and tier-3 cities.

Rebel Foods’ ambitious growth plans highlight its commitment to scaling operations, maintaining profitability, and catering to the evolving demands of its diverse customer base.

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