The branded offerings, which include Ace apples, Apples, Bliss Berries (blueberries), Queen Kiwi (kiwis), Mighty melons are (watermelons), and Bright Banana (bananas), now available across more than 500 vendor partners in the Delhi NCR region. F3’s branded fruit initiative is designed to streamline the consumer experience, ensuring quality-assured options that allow customers to simply “pick and go.” The launch 

represents an industry-first step towards making branded, reliable fruit available directly to consumers in a market where trust in produce quality is often earned through meticulous inspection.

Rohit Nagdewani, Founder of Fresh From Farm, shared his vision, explaining, “We are on a mission to create trust and ease in the experience of buying fresh fruit. For years, fruit shopping has involved checking each piece for quality. By introducing branded options, we hope to provide consumers with a reliable standard that removes the guesswork so they can confidently pick up pre-graded, quality-assured fruit. This approach is expected to transform the way people buy and enjoy fresh produce, enhancing convenience and instilling confidence in every purchase.”

Fresh From Farm’s strategic expansion plans include exploring partnerships with quick commerce platforms to make branded fruits even more accessible to consumers. With continued innovation and the introduction of additional branded varieties like apples by 2025, F3 aims to further strengthen its position as a trusted name in the fresh produce industry.

The post Fresh From Farm Introduces First Branded Fruits to Delhi NCR, Setting a 100 Crore Revenue Goal appeared first on Business of Food.

The newly acquired capital will be strategically allocated towards expanding the team, enhancing technological infrastructure, and diversifying product offerings. These initiatives are pivotal in driving the company’s growth trajectory and solidifying its position in the market.

Fresh From Farm distinguishes itself as an online platform dedicated to sourcing and delivering fresh produce. With an unwavering commitment to quality and convenience, the company employs a proprietary tech interface to forecast and establish a demand-supply equilibrium, thereby minimizing wastage of perishable goods.Operating a facility spanning 20,000 square feet in New Delhi, Fresh From Farm leverages cutting-edge technology to uphold stringent quality standards and meet market demands effectively. This robust infrastructure underscores the company’s position as a prominent industry player in the fresh produce sector, poised for sustained growth and success.

A key aspect of Fresh From Farm’s business model involves empowering fruit vendors through mini-franchises. The platform takes charge of sourcing, grading, and handling fruits, allowing vendors to focus solely on sales activities. In terms of growth targets, Fresh From Farm aims to achieve an annual recurring revenue of Rs. 100 crores by the end of the year. Bolstered by a robust revenue stream of Rs. 40 crores and supported by a dedicated team of 50 professionals, the company ensures seamless operations and unwavering customer satisfaction. Moreover, Fresh From Farm’s  performance has yielded remarkable 400+ returns for its early investors, further solidifying its position in the fresh produce sector.

Rohit Nagdewani, Founder, Fresh From Farm, says, “Our vision of becoming India’s largest Fresh Fruits company aligns with our efforts to expand aggressively in New Delhi/ NCR. While currently delivering at over 300+ locations every day, our key focus is wastage reduction and efficient demand consolidation. This has allowed our retailer partners to earn an average of 29% which is more than working through traditional channels. On the growth front, we are aiming to touch Rs 100 crore ARR by the end of this calendar year.”

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