The latest addition to LT Foods’ growing Meal Kit portfolio empowers consumers to effortlessly recreate authentic international Thai cuisine in the comfort of their homes. Designed for modern lifestyles, the DAAWAT Thai Green Curry Rice Kit offers a convenient, all-in-one solution that makes gourmet cooking both accessible and time-saving.

This launch is in line with LT Foods’ continued commitment to strengthening its presence in the fast-growing Ready-to-Cook (RTC) segment. With urban consumers seeking convenience without compromising on taste, LT Foods is steadily expanding its range of innovative, rice-based gourmet recipe kits that combine global flavours with home-cooked simplicity.

Introduction of DAAWAT Thai Green Curry Kit follows the strong performance of the DAAWAT Biryani Kit, which has crossed 1 million units of annual consumption since its debut. The DAAWAT Thai Green Curry Rice Kit comprises the finest quality Jasmine Rice sourced from Thailand, a pre-mixed blend of Coconut Milk, quality ingredients and spices to curate authentic Green Curry paste by a panel of culinary experts, added with whole spices to add the right balance of fresh aroma and flavour. DAAWAT Thai Green Curry Rice Kit contains no artificial colours or preservatives. The DAAWAT Thai Green Curry Rice Kit is available across all leading E-Commerce and Quick Commerce platforms.  

Ritesh Arora, CEO India and Far East Business, LT Foods, said, “We are excited to announce the launch of the DAAWAT Thai Green Curry Rice Kit in India, another significant step based on our consumer insight-driven Innovation Strategy. As part of our strategy, we follow ever-evolving consumer needs to develop the right solutions. We acknowledge consumers’ growing interest in authentic global cuisines and their taste preferences. Our unconditional commitment towards product quality and taste superiority helps us to create memorable gourmet experiences with loved ones. This launch also reflects our deep understanding of the evolving Indian palate and our focus on delivering innovative, ready-to-cook offerings that bring the world’s most loved dishes to the comfort of Indian homes.”

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The product is innovative and adapted for consumers looking for great-tasting snacks that are Gluten-Free, Vegan, and Not Fried. The newly launched roasted rice-based snack delivers a signature ‘Happy Flavour’, a unique blend of sweet, salty, and umami in every crispy bite.

Crafted in the spirit of Niigata, Japan’s rice capital, and inspired by the popular Japanese snack ‘Salada Hopu’, the Krispy Hopu brings together heritage and innovation in a bag. It is a gluten-free, vegan, and roasted snack that does not use palm oil, thereby making it a healthier alternative to conventional fried snacks. With a light texture and delightful taste, it is a perfect partner for every mood, whether on the move, at work, or during leisure.

Ritesh Arora, CEO India and Far East Business, LT Foods, said, “At LT Foods, we are committed to building future-ready and relevant food products that align with the evolving lifestyles and preferences of consumers. Our journey has been anchored in consumer-centricity, and we’ve consistently responded to emerging trends with purpose-led innovation. Presently, the overall savour snacking market (organised) in India is estimated at about Rs. 45,000 crores. Of this, we have defined our focus and target snacking market estimate to be around Rs. 800-1,000 crores, based on consumer evolving preferences for ‘No Fried, No Palm Oil’ and ‘Better For You’ snacks. The launch of Kari Kari’s Krispy Hopu, is a strategic expansion of our snacking portfolio, and over the next 3–5 years, we aim to capture a strong double-digit share in our targetted high-potential segment.”

Amit Mehta, Managing Director, Kameda LT Foods Joint Venture and Vice President Food business, LT Foods, said, “Consumers are looking for innovation with better quality ingredients, unique flavours, textures that fit various consumption occasions. Under the Kari Kari brand, both stakeholders are committed to building a new roasted snacking category with unique, meticulously selected ingredients and textures, carefully crafted using Japanese technology. Launch of ‘Krispy Hopu’ is another step in this pursuit. While India’s savoury snack space is dominated by fried products with palm oil, we truly believe that fried palm oil snacks do not provide the right snacking experience. We, at Kameda LT Foods, listen to our consumers’ voice, asking for better tasting and yet not fried, Vegan, gluten-free, and better tasting options. With Kari Kari’s Krispy Hopu, we’re building a new category within the large snacking market, with a continuously launching range of snacking options with unique textures and experiential taste without any compromise on the quality of ingredients.”

Krispy Hopu is available in two sizes – a Single-Serve Pack for Rs. 20 and a Sharing Pack for Rs. 50. This affordable price point is designed for consumption preferences. It has been launched in select E-Commerce and Q-commerce platforms and will be followed by a retail rollout in major cities.

Formed through a joint venture between LT Foods and Japan’s Kameda Seika, with $10 million in investments, Kari Kari is building a new snacking category with its innovation and deep-rooted expertise in rice crackers. It is now available in select international markets too.

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