Zee, known for his work in the fitness and nutrition space through Zealocity, has built a community around sustainable and realistic lifestyle habits. His approach to wellness; centred on balance, consistency, and simplicity, aligns closely with the thinking behind the product. His association with the brand brings in a perspective that goes beyond endorsements, tying the product into a larger conversation around everyday choices and long-term habits.

The newly launched guilt-free iced teas are available in five flavours: blueberry, strawberry, lemon, pineapple, and guava chilli. The range has been developed as a better-for-you alternative, formulated with Vitamins B Complex and C and free from refined sugar, keeping in mind today’s more conscious consumers and the demand for convenient, easy-to-consume beverages. The addition of vitamin B complex helps support energy metabolism, while Vitamin C contributes to overall vitality, making it not just a refreshing drink but one that fits more purposefully into everyday routines. Designed for guilt-free indulgence, this convenient sachet format blends seamlessly into daily habits without requiring any shift in consumption, while still delivering on flavour.

Speaking on the launch, and having Zee as the face of the Guilt Free Iced Teas, Sarah Sarosh, Founder, Impulse Coffees, said, “With iced teas, the idea was to create something that people can reach for more often without overthinking it. We’ve kept it simple: familiar flavours, a lighter formulation, and something that fits easily into everyday routines.”

Zee, Founder, Zealocity,“I’m proud to be associated with this range. It reflects the kind of approach I believe in; keeping things simple, practical, and easy to follow in the long run. It fits naturally into an everyday routine.”

The launch also builds on the brand’s earlier iced tea range introduced last year, which marked its first move beyond coffee into more versatile beverage formats. This time, the focus has been on refining the product experience; particularly by reworking the sugar composition, following consumer feedback. The team treated this as constructive input and paid closer attention to how the drink fits into everyday consumption, from taste and texture to overall ease of use. The result is a more considered offering that leans into simplicity and consistency, rather than expanding purely for variety.

Founded as a coffee-first label, Impulse Coffees has gradually is evolving into a functional beverage brand, with an emphasis on creating products that feel both familiar and easy to incorporate into daily routines. Its approach to growth has remained measured; centred on building alongside its community and shaping products that reflect changing preferences without over complicating the core offering.

The post Cooler, Cleaner, Bolder: Impulse Coffees Taps Zealocity’s Zee for Newly Launched Guilt-Free Iced Teas appeared first on Business of Food.

The company plans to distribute 10 million sample packs of its millet-based cookies across Indian households. The initiative reflects a broader shift in the category from what brands claim to what consumers actually experience.

“Much of what is marketed as ‘healthy’ today looks good on the pack but does not always work in the body,” says Divyashikha Gupta, Founder of Millwize. “India does not just have a food problem; it has a nutrition absorption problem. We are here to fix what is broken in the healthy snacking trend by ensuring millets move from the ‘diet shelf’ to the heart of the home.”

The core of Millwize gains from the profound efforts of Dr. Shrikrishna Bilaiya, Principal Scientist, Agronomy, whose 40-year legacy includes developing millet varieties and working with Baiga tribal communities to preserve indigenous agricultural wisdom. “Millets are nutritional powerhouses, but natural compounds like phytic acid can block the absorption of essential minerals like iron and zinc,” says Dr. Shrikrishna Bilaiya, Principal Scientist at Millwize. “We combine traditional practices like controlled sprouting with calibrated thermal processing to enhance bio-availability. We are standing with science to ensure that what is consumed is effectively utilized by the body.”

“These six key metro cities are ideal starting points as trend-setting hubs where consumers are early adopters of clean-label alternatives,” says S. Venkateswaran, Strategic Partner at Millwize. “This initiative is designed to turn health intent into daily action by providing snacks that are nutrient-dense and indulgent without compromise.”

The entire product range of Millwize is based on millets, gluten-free, made without refined sugar, and sweetened with jaggery and dates, while also offering natural protein. The formulation excludes transfats, palm oil, artificial colours, artificial flavours, and artificial preservatives, aligning with the brand’s focus on cleaner ingredient profiles.

Millwize is not merely changing how products are introduced it is redefining how trust is built, by replacing assumptions with firsthand experience inside the home. Its all about perception to experience by taking products directly into households.

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The tubs and party packs will be available in two sizes -700 ml and 500 ml. The newly launched range is priced between Rs.105 and Rs.339, depending on the flavour and format. Consumers can choose from a wide spectrum of flavors, spanning classic and regional favourites to premium indulgent options, including international flavours like Hawaiian Sundae and rich Indian varieties such as Kesar Bhog, celebrating diverse taste preferences.

India’s per capita consumption of ice cream continues to remain significantly lower compared to global markets, presenting a strong runway for growth. At the same time, the rapid emergence of multiple retail formats, particularly quick commerce, has played a pivotal role in accelerating in-home consumption across metro markets, unlocking new opportunities for the category. The products will be available across channels, including quick commerce platforms, enabling convenient, post-dinner impulse purchases.

Chitrank Goel, Deputy Managing Director, Kwality Wall’s (India) Ltd. said, “At Kwality Wall’s, we are constantly pushing the boundaries of innovation to deliver richer, more indulgent experiences to our consumers. As part of the world’s largest ice cream company, we bring together global expertise and deep local insight enabling us to introduce world-class flavours while crafting products uniquely suited to Indian preferences. Our new in-home ice cream range marks a strategic step in strengthening our core portfolio, with milk firmly at the heart of our offerings. We are committed to driving the next phase of growth and premiumisation in the category, while continuing to elevate everyday indulgence for consumers across the country.”

India’s ice cream ecosystem has evolved rapidly over the past few years, supported by improvements in cold chain infrastructure, wider retail penetration, and changing consumer lifestyles. The rise of quick commerce platforms has been particularly transformative, making ice cream more accessible than ever before and driving a shift from seasonal, out-of-home indulgence to frequent, in-home consumption. This increased convenience, coupled with a growing preference for quality and variety, is reshaping how consumers discover and enjoy ice cream across urban India.

The post Kwality Wall’s Creamier In-Home Ice Cream Range this Summer appeared first on Business of Food.

Evolving food landscape has a way to make inroads to Delhi grub hubs, consequentially bringing NŌDO – Ramen, Sushi, Dimsum—India’s first dedicated Grab & Go Pan-Asian kitchen to Khan Market. The concept sits between quick-service efficiency and casual dining sensibility, aimed at diners who still want global flavours, just in a more immediate, portable format.

Sushi, dimsum, and ramen have steadily built their place on menus across cities, though most often within dine-in-led restaurants or scattered delivery offerings. What has been missing, however, is a format built specifically around how these foods are actually consumed today—quickly, frequently, and often on the move.

NŌDO builds its model around that gap. Orders are prepared through a combination of centralised preparation and live assembly, ensuring the freshness stays intact. Equal attention is given to how the food travels. Sushi is packed in structured trays, dim sum is laid out in secure boxes while ramen is assembled in spill-proof bowls. It is a system built as much for delivery and takeaway as it is for a quick dine-in stop.

“We built NŌDO around a simple observation—people still crave quality Asian food, but they don’t always have the time for a traditional dining experience,” says Shivang Gupta, Founder of NŌDO. “Our goal was to create a format where speed, consistency, and flavour coexist without compromise. From how the ramen is assembled to how the sushi is packed, every detail is designed for convenience without losing authenticity.” 

Ruhi Gupta, Co- founder of  NŌDO says, “We believe NŌDO is not just launching a kitchen, but introducing a new way of consuming Asian food in India. The grab-and-go format has been missing in this category, and we’ve built NŌDO to fill that gap with precision. It’s fast, it’s consistent, and it’s designed for the pace of urban life—without losing the depth and authenticity that people expect from  pan cuisine.”

The menu is intentionally focused on three categories—sushi, dimsum, and ramen. Ramen is one of the biggest draws–it can be customised based on choice of broth, noodles, and toppings and NŌDO is the only one providing such a wide variety of ramen flavors. One of the key dishes is the Kimchi Umami bowl, which brings together a fermented kimchi broth with gochugaru heat, greens, and a jammy egg, with options to choose between wheat noodles, udon, or pad thai, and proteins ranging from tofu and jammy egg to cheese.

Flavour profiles move across familiar but layered territory—from the depth of kimchi-based broths to the richness of tonkotsu and lighter Thai coconut curries. Sushi, under the section The Tokyo Street, offers rolls like asparagus tempura, avocado cream cheese, katsu chicken, and seafood dynamite. The dimsum selection includes cream cheese with chilli oil, Thai nutty vegetable, charcoal chicken, and butter garlic prawn. 

The drinks menu is simple and includes refreshing beverages in classic and fruit-forward flavours such as lychee and grape. All in all, NŌDO is an accessible premium brand that caters to an urban audience, particularly younger consumers who seek global options yet want quick, consistent and easy to consume choices. 

The brand plans to expand across high-density urban pockets where speed, reliability, and delivery readiness matter as much as flavour. By narrowing its focus to three categories and building an execution-first model around them, NŌDO is not simply adding another Asian restaurant to the city’s growing list- it is redefining how fast, flavourful, and future-ready urban dining can be.

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The expansion into four major metro cities reflects HGK Foods’ strategic focus on key corporate and industrial clusters. What began in 2018 as a modest kitchen serving just 400 meals a day, has now grown into one of India’s emerging names in corporate food solutions.F or most companies, food services are often seen as a background function. Yet behind the scenes, they can become a daily operational headache—vendor delays, inconsistent quality, endless follow-ups, and avoidable disruptions.

Announcing the expansion, Founder Sonal Raghav said: “We’re not in the business of serving food. We’re in the business of removing a daily operational problem for companies. As we expand into new cities, our focus remains the same – bringing structure, reliability, and peace of mind to workplace food operations.”

Today, HGK Foods delivers over 18 lakh meals annually, with a daily capacity exceeding 5,000 meals, serving corporates and industrial setups exclusively. Its growth has been powered by a network-driven model that combines standardized quality systems, flexible vendor partnerships, and strong operational oversight. This allows the company to scale rapidly across multiple cities without compromising the consistency businesses depend on.

Each new market is strengthened through local vendor ecosystems backed by centralized quality benchmarks, ensuring clients receive the same trusted service standard across every location. With its growing presence across India’s leading corporate and industrial clusters, HGK Foods is redefining workplace dining—not as a support service, but as critical business infrastructure.

The company’s promise is simple yet powerful: zero daily follow-ups, consistent quality across sites, and process-driven execution that lets organizations focus on what matters most.

The post HGK Foods Accelerates Growth with Expansion into Mumbai, Pune, Hyderabad & Bangalore appeared first on Business of Food.

A visionary entrepreneur and founder, Shri Shiv Ratan Agarwal was instrumental in shaping the Company’s journey from its origins in Bikaner into a globally recognized packaged food enterprise. With over five decades of experience in the ethnic snacks and sweets industry, he built a strong foundation rooted in innovation, quality and deep consumer understanding.

Under his leadership, Bikaji evolved into one of India’s leading Fast-Moving Consumer Goods (FMCG) brands, with a growing international footprint and a diverse portfolio of products. His visionary approach, including the adoption of advanced manufacturing technologies and expansion into global markets played a defining role in the Company’s sustained growth.

He was widely respected not only for his business acumen, but also for his humility, resilience and unwavering commitment to excellence. His entrepreneurial journey from building a venture from the ground up to leading a publicly listed organization remains a source of inspiration across the industry.

The Board of Directors, management and employees of the organization express their deepest condolences to his family and loved ones. His passing marks the loss of a pioneering industry leader, whose legacy will continue to guide the Company’s future.

Guided by his vision, the company remains steadfast in its pursuit of excellence. The journey ahead will be shaped by the vision and values he leaves behind while his vision lives on as the company continues to grow and innovate.

The post A Loss Felt Deeply: Bikaji Foods International Bids Farewell to Chairman Shri Shiv Ratan Agarwal appeared first on Business of Food.

Built on the philosophy of #DelhiInEveryBite, Pincode Delhi has carved a niche for itself by recreating the depth, indulgence, and nostalgia of North Indian cuisine — something that has long been underserved in Mumbai’s dining landscape. From its indulgent chole bhature and slow-simmered dal makhani to its robust selection of Amritsari kulchas, tikkas, and chaap, the menu is a celebration of Delhi’s iconic street food culture and timeless dhaba traditions.

Spanning approximately 2,000 sq. ft. and accommodating close to 100 guests, the new outlet is designed to mirror the warmth and familiarity of Delhi’s food scene. With thoughtfully curated interiors and a comfort-first approach, the space aims to become a go-to destination for both everyday indulgence and group dining experiences.

Speaking on the expansion, Founder Esha Gogia shares:
“Mumbai has shown us incredible love since our first outlet. With this new space, we’re excited to take the flavours of Delhi to a wider audience. For me, this brand has always been about more than just food — it’s about recreating a feeling. If someone walks in and says, ‘this tastes exactly like Delhi,’ that’s everything.”

What sets Pincode Delhi apart is its obsessive focus on authenticity — from sourcing the right culinary talent to undergoing multiple rounds of recipe trials. The brand draws direct inspiration from Delhi and Amritsar, ensuring that every dish delivers both familiarity and depth.

With this launch, Pincode Delhi continues to strengthen its footprint in Mumbai while staying rooted in its core ethos — bold flavours, consistency, and an experience that feels both nostalgic and deeply comforting.

The post Pincode Delhi Expands in Mumbai with Its Second Outlet, Bringing Cult North Indian Classics to the City appeared first on Business of Food.

Grocery continues to drive the highest frequency of transactions, making it the most stable and scalable part of the business.

From Format Expansion to Category Depth

Smart Bazaar’s growth has been closely linked to how its assortment has evolved. The format brings together staples, packaged foods, fresh produce, and general merchandise, but the real shift has come from category expansion driven by emerging brands.

The list of brands recognised as Future Forward Brands at India Food Forum over the past few years provides a clear view of what is moving on Smart Bazaar shelves .

What the Brand Mix Reveals

The brands working with Smart Bazaar span a wide range of categories:

Packaged Staples & Mass FMCG

Brands such as Anmol, Sobisco, Yellow Diamond, Sunpure, Rambandhu, Uttam reflect the continued scale of staples, biscuits, snacks, and edible oils. These remain high-volume categories that anchor store traffic.

Regional & Traditional Food Specialists

Brands like Kaka Halwai, Danaram, Mahalaxmi Gajak, Ginni, Ruchok, Dhiraj Bakers, Four O’Clock, Double Horse represent strong regional identities. Their presence across Smart Bazaar stores indicates how local products are finding wider markets.

Health, Wellness & Premium Foods

Brands such as Yoga Bar, Farmley, Indic Wisdom, Naturoz/Gourmia/Tulsi, Sapphire point to rising demand for healthier snacks, dry fruits, oils, and premium food ingredients. These categories are expanding faster than traditional packaged foods in many urban markets.

Ready-to-Cook, Convenience & Global Flavours

Gits, Masterchow, Moi Soi, Spice Temptation, Let’s Try reflect the growing demand for convenience foods, sauces, and meal solutions. These categories are closely linked to urban lifestyles and time-saving consumption.

Beverages & New-Age Consumption

Brands like Mogu Mogu, Aloha, KB Tea (City Gold) show diversification into beverages, including functional drinks, fruit-based beverages, and packaged tea.

Confectionery, Snacking & Youth-Focused Brands

Hoppins, HB Bakers Choice, Prime/Ah-Ssa, Non Stop reflect impulse-driven categories and youth-oriented consumption trends.

Cross-Category & Emerging Brands

Brands such as Wow! Momo (FMCG), Sugar Pop, SuperYou show how companies are extending from core businesses into packaged food and FMCG categories.

The post 1000+ Smart Bazaar Stores: Anchoring Reliance Retail’s ₹2 Lakh Crore Grocery Play appeared first on Business of Food.

At NOD, Coffee Sutra takes a holistic approach to the beverage experience, curating a menu that extends far beyond coffee. Guests can indulge in freshly brewed speciality coffees made from ethically sourced, single-origin beans, alongside a thoughtfully crafted selection of shakes, smoothies, and artisanal mocktails. Each offering is carefully designed to complement NOD’s globally inspired cuisine, enhancing the dining journey in a seamless, considered way. The philosophy is clear: beverages are no longer an just an add-on to a meal; they play an equally important role in shaping how guests experience a place.

Commenting on the partnership, Dushyant Singh, Founder, Coffee Sutra, said, “Delhi has always been a city with an incredible appetite for quality and experience. For us, this collaboration with NOD is the perfect first step into this city. Coffee Sutra was built on the belief that every cup should mean something, and that is exactly the experience we are bringing to NOD’s guests. From the sourcing of our beans to the final pour by our trained baristas, every detail is crafted with care and purpose. We are excited to share what Coffee Sutra stands for with Delhi’s discerning diners.”

Beyond menu curation, Coffee Sutra manages the complete beverage setup and daily operations at NOD. A trained team of baristas ensures consistency and quality in every cup served, while a dedicated technical team undertakes regular maintenance of equipment to keep operations running smoothly. This end-to-end approach reflects Coffee Sutra’s commitment to excellence at every touchpoint, right from the roastery to the guest’s table.

Rooted in over 15 years of experience in the food and beverage industry, Coffee Sutra connects directly with farmers across India and the globe to source exceptional beans. The brand operates its own roastery and Coffee Lab in Jaipur, offering hands-on workshops, brewing masterclasses, and barista training. With five vibrant cafés in Jaipur and partnerships with over 40 cafés across India, including international names such as Fairmont, Novotel, and Jamie Oliver Kitchen, Coffee Sutra has steadily grown into a nationally recognized specialty coffee brand. 

This collaboration marks an important new chapter for Coffee Sutra as it expands its footprint across India, bringing its distinctive approach to specialty coffee to new cities and audiences. For Delhi’s growing community of coffee enthusiasts and discerning diners, the partnership introduces a beverage experience that is thoughtful, well-rounded, and crafted with intent, the one that elevates the role of drinks in the overall dining journey.

The post Coffee Sutra’s Delhi Debut Finds Its Perfect Pour at NOD Punjabi Bagh appeared first on Business of Food.

The campaign culminated in a large-scale, immersive tasting experience across four major metros—Delhi, Mumbai, Bengaluru, and Kolkata. Bringing together influencers, food writers, and everyday consumers, the initiative saw nearly 1,500 participants take part in a timed challenge. Wow! Momo’s fries were tested against leading QSR competitors at intervals of 30, 45, and 60 minutes.

As the sessions unfolded, the brand’s fries consistently held their own—remaining golden, crisp, and fresh well beyond serving time. While others quickly turned limp, Wow! Momo delivered the same crunch throughout, creating moments of genuine surprise and delight. A simple truth followed through that people love fries, but they’re often let down by how quickly they lose their crunch. Instead of leaning on conventional advertising, the brand chose to prove its point in the real world—letting consumers experience the difference firsthand.

What emerged was more than just a product demo—it became a powerful, shareable brand story. By transforming a functional benefit into a live, city-wide experience backed by authentic voices, the campaign built credibility while sparking widespread conversation.

Rather than relying on loud, traditional messaging, the brand has taken a content-first route. Real reactions from the challenge now fuel its digital storytelling—spanning creator-led posts, memes, short films, and social chatter—supported by strong in-store visibility and on-ground amplification.

By shifting the narrative from promise to proof, Wow! Momo is aiming to build trust while standing out in a crowded QSR space, where differentiation is often hard to sustain. In a category dominated by visuals and price-led promotions, this campaign repositions performance as the true differentiator.

Commenting on the approach, Murlikrishnan, Co-founder and CMO, Wow! Momo Foods Pvt. Ltd., said, “From day one, our belief has been simple—truly great products don’t need exaggerated claims; they need a stage. With this campaign, we wanted consumers to experience and validate our promise themselves. When the product truth is undeniable, authenticity becomes the most powerful form of marketing.”

With over 850 stores across 90+ cities, Wow! Momo continues to expand as one of India’s fastest-growing QSR brands. This launch further underscores its focus on pairing product innovation with culturally relevant, content-driven marketing.

By turning a claim into a participative narrative, the brand positions “World’s Crispiest Fries” not just as a menu addition, but as a moment designed to spark conversation at scale.

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