Rajnish shared that his Coca-Cola journey was built on strong team belief and market impact. Key milestones under his leadership include:

• INSWA teams winning Global Marketplace Gold medals consecutively
• Launching India’s first large-scale B2B retail live-streaming for retailer communication, earning the ET–DG Plus Gold Award
• Nepal securing Bottling Operation of the Year (BOTY) twice with record revenue and profit growth
• Bhutan improving operational efficiency rapidly, moving from last to No.1 plant in East zone operations within 6 months, while clearing global audits and securing ISO and HACCP certification
• Coca-Cola India’s Gujarat unit remaining the No.1 state team nationally with double-digit market share gains
• Winning the Global Coke – Walmart Gold Award in 2010 for high-impact activation during the FIFA 2010 campaign, recognised for modern trade growth

His experience spans 24 years across sales, distribution building, marketing, modern trade, key accounts, QSR, HORECA, omnichannel retail, eCommerce, sales force automation, supply chain productivity improvement, franchise management and P&L leadership.

Rajnish holds a B.Tech degree from College of Technology, followed by an MBA in General Management, Marketing and Business Strategy from Indian Institute of Management, Indore. He later completed the Strategic Retail Management programme at Indian School of Business and attended global leadership programmes at The Coca-Cola Company including the Summit Leadership Series in Atlanta and LEAP leadership track.

Yesterday, Reliance Retail completed a major restructuring of its FMCG business by transferring the entire vertical to the newly strengthened entity, Reliance Consumer Products Limited, which is now an 83.56% direct subsidiary of Reliance Retail Ventures Limited. This restructuring brings all FMCG categories—Food, Daily Essentials, Homecare and Beverages—under RCPL for sharper execution, faster product innovation, unified distribution strategy, and deeper offline and digital retail integration.

RCPL houses brands including Campa, Sosyo, Allan’s, and Raskik and is focused on growing India’s high-consumption household segments using a strong national distribution network and Reliance’s retail and digital ecosystem.

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Since acquiring Campa in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the iconic heritage brand, positioning it as a strong player in the Indian soft drink industry today.

Ketan Mody, Executive Director, Reliance Consumer Products Ltd, said: “We are thrilled to enter the Nepal market with our brand Campa in association with our esteemed partner Chaudhary Group. Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal.”

“Campa has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa celebrates the spirit and salutes the aspirations of today’s youth. We’re confident they will introduce the refreshing and energizing taste to the consumers across Nepal,” added Mody.

Commenting on Campa’s arrival, Nirvana Chaudhary, Managing Director, Chaudhary Group, stated, “We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa to Nepal. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that is rooted in heritage. We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region’s competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa as a beloved brand in Nepal, just as it has been in India for generations.”

Campa, which has already established its presence in GCC countries, is all set to revolutionize the market in Nepal. In this endeavour, leading conglomerate Chaudhary Group’s expertise in manufacturing and distribution in food & beverages sector will ensure local supply and a smooth roll out of Campa products across Nepal.

Campa, with its refreshing taste and fizzy stimulation, positioned as an Enabler of Grit and Determination. The brand celebrates the fearless, never-give-up attitude of today’s youth. It is more than just a beverage, it is a symbol of perseverance and ambition, inspiring consumers to embrace challenges with confidence and enthusiasm. With its vibrant packaging and nostalgic charm, Campa is set to become a favourite among consumers. While Campa Energy, developed to meet the aspirations of those who strive to go the extra mile, will help boost consumers with its affordable offerings.

The Campa portfolio will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick. From its eye-catching refreshed red, purple and gold packaging to its promise of a competitively priced product, Campa and Campa Energy are well on its way to becoming a modern-day success story, making it ever more relevant to Nepal.

Campa portfolio comes with honest pricing. The 250ml Campa Carbonated Soft Drink (CSD) bottles (Campa Cola, Campa Orange and Campa Lemon) are priced at NRs. 30/-. Campa Energy Berry Kick 250ml PET is available at NRs. 40/-.

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Following its successful debut at Gulfood 2025, Campa Cola is now available exclusively through noon Minutes across the UAE, ensuring seamless online availability with delivery in minutes.

Ali Kafil-Hussain, Chief of Staff, noon, said,”At noon Minutes, we’re proud to be the go-to destination for top brands, giving customers instant access to the products they love. Campa Cola, with its iconic legacy, is a perfect addition to our portfolio. We’re excited to bring this beloved drink to the UAE with the speed and convenience our customers expect. This partnership marks a key milestone as we expand the brand’s reach, ensuring more people enjoy Campa Cola faster than ever. Our mission remains clear – bringing great products to customers faster than ever.”

As demand for convenience grows, this partnership helps Campa scale rapidly in the region using noon’s advanced logistics and digital reach.

Ketan Mody, COO, Reliance Consumer Products Limited, commented, “We are excited to announce Campa’s exclusive partnership with noon Minutes. As we continue to grow our presence in the UAE, e-commerce plays a critical role in our strategy to reach more consumers. noon’s reputation for innovation and robust logistics infrastructure makes it the perfect partner to bring Campa’s range to consumers across the UAE with ease. We look forward to seeing the brand’s continued success as it expands its digital footprint.”

The exclusive e-commerce partnership allows consumers to purchase a range of Campa products – including Campa Cola, Campa Lemon and Campa Orange – exclusively on noon Minutes, available through the noon superapp. Orders will be delivered in 15 minutes or less across the UAE, ensuring a fast and seamless shopping experience.

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Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully  revived the heritage brand that held cult status in India in the 1970s and 1980s. Campa Cola is being  launched in the UAE with partner Agthia Group, one of the region’s leading food & beverage  companies. 

Ketan Mody, COO, Reliance Consumer Products Limited, said, “We are excited to enter the UAE  market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for  the long-term and see great potential for accelerated growth in the region. We have a track record  of delivering innovative and global quality products at affordable prices to customers. We are  delighted to come together with our partners today to transform the beverage experience for  consumers across the UAE.” 

“Campa has multi-generational relevance and reignites a memory and prompts consumers to revisit  and relive those cherished moments. Campa isn’t just a drink; it’s a revival of a legacy, a taste of  India, and a celebration of the spirit of today’s youth. We’re confident it will introduce a new wave of  fans to its refreshing taste across all consumers in the UAE and spark nostalgia amongst Indian  expats connecting them to their roots,” added Mody. 

Commenting on the partnership, Agthia’s Chief Executive Officer Alan Smith, said, “We’re thrilled  to partner with Reliance Consumer Products to bring Campa Cola to the UAE. This iconic brand  holds deep nostalgia for many, and we believe it will strongly resonate with the significant Indian  expatriate community in the UAE, and, local consumers alike. This partnership further strengthens  Agthia’s diverse beverage portfolio and reinforces our leadership in the region’s dynamic market.  With our robust distribution network and market expertise, we’re excited to reintroduce Campa Cola  to a new generation of consumers in the UAE.” 

Campa Cola, with its refreshing taste and fizzy stimulation and positioned as an enabler of grit and  determination, celebrates the fearless, never-give-up attitude of today’s youth. It is more than just a  beverage, it is a symbol of perseverance and ambition, inspiring consumers to embrace challenges  with confidence and enthusiasm. With its vibrant packaging and nostalgic charm, Campa Cola is set  to become a favourite among consumers.

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange and Cola  Zero. From its eye-catching refreshed red and purple packaging to its promise of a competitively  priced product, Campa is well on its way to becoming a modern-day success story, making it ever  more relevant to the UAE. 

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The addition of Velvette products will complement RCPL’s existing portfolio, which is built on a vision to empower everyday life with global-quality offerings inspired by India, meant for the world at an honest price.

Empowering Heritage and Future Growth

RCPL’s vision for growth goes beyond just expansion—it is deeply rooted in its commitment to restoring and nurturing iconic Indian brands that have stood the test of time by making it more relevant to today’s consumer. With this acquisition, RCPL aims to bring new life to Velvette’s storied brand and build on its rich heritage, leveraging its scale, technological capabilities, and deep understanding of the Indian consumer.

“We are thrilled to welcome Velvette into the Reliance family,” said Ketan Mody, COO, Reliance Consumer Products Limited. “Velvette’s incredible legacy of innovation and its pivotal role in making personal care products accessible to millions is truly remarkable. We are excited to build on this legacy, enhance its offerings, and take Velvette to new heights, making it an even more integral part of consumers’ lives.”

Reviving and Reinventing Indian Brands

Velvette’s legacy is deeply intertwined with its visionary founder, C K Rajkumar, who took the helm of the business in 1980, pioneered a groundbreaking idea that transformed the way personal care products reached Indian households. 

Velvette’s pioneering innovation came in the form of PVC pillow pouches for shampoo in the year 1980, motivated by Dr. C K Rajkumar’s father Shri R ChinniKrishnan’s vision “whatever a rich person enjoys the poor person should be able to afford too”. This innovation is a game-changer that not only made personal care products affordable but also accessible to millions of consumers. From its flagship shampoo, Velvette expanded its product range over the years to include a wide variety of personal care and household items.

Speaking at the signing ceremony, Sujatha Rajkumar & Arjun Rajkumar said, “We are thrilled to join forces with Reliance Consumer Products and embark on this new chapter for Velvette. RCPL will help breathe new life into Velvette by expanding its reach and bringing the authentic Velvette products to a broader, modern audience.”

With this acquisition, Reliance Consumer Products aims to leverage Velvette’s rich heritage of innovation and deep consumer trust. The acquisition also strengthens Reliance’s presence in the personal care and FMCG space, as the company continues to look for opportunities to serve the evolving needs of the Indian consumer.

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Developed to cater to the diverse and vibrant needs of every Indian, Spinner is designed for every Indian including fitness enthusiasts, and anyone in need of a quick, effective hydration solution. Whether powering through a workout at the gym or out on the field playing your favourite sport, Spinner is the perfect companion to replenish lost fluids and electrolytes.

Spinner is backed by its powerful partnership with top IPL teams, including Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans and Mumbai Indians who will collaborate with RCPL to drive awareness and increase brand visibility nationwide.

Muttiah Muralitharan, the cricketing legend and co-creator of Spinner, said, “I am thrilled to be a part of this exciting venture with Reliance Consumer Products. As an athlete, I know how important hydration is, especially when you’re on the move or playing a sport. Spinner is a game-changer that will empower every Indian to stay hydrated and active, no matter where they are or what they’re doing.”

Ketan Mody, COO, Reliance Consumer Products Limited, added, “At Reliance, we believe that every Indian deserves access to quality products that elevate their everyday lives. With Spinner, we’ve created an affordable and effective hydration solution that can be enjoyed by everyone, whether you’re a professional athlete or just someone looking to stay hydrated. As a total beverage and FMCG company, we are excited to bring this innovative product to the market, in partnership with cricketing legend Muttiah Muralitharan and IPL teams, as we continue our mission to make hydration accessible to all.”

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This acquisition marks a significant milestone for RCPL in its pursuit of building a futuristic business with a solid foundation, while also reviving and reintroducing India’s cherished heritage brands to modern consumers. The addition of SIL brand and the diverse range of SIL products will complement RCPL’s existing portfolio, which is built on a vision to empower everyday life with global-quality offerings inspired by India, meant for the world at an honest price.

RCPL’s vision for growth is deeply rooted in its commitment to restoring and nurturing iconic Indian brands by making it more relevant to today’s consumer. With this acquisition, RCPL aims to bring new life to SIL Foods’ storied brand and build on its rich heritage, leveraging its scale, technological capabilities, and deep understanding of the Indian consumer.

“Reliance Consumer Products is focused on building a business for the future while preserving the rich cultural and culinary heritage of India,” said Ketan Mody, COO of Reliance Consumer Products Limited. “SIL Foods, with its trusted legacy, offers an exciting opportunity to bring iconic Indian flavours and products back to consumers in new and innovative formats. We believe that with our expertise in consumer engagement, innovation, and distribution, we can unlock the brand’s full potential and make it even more relevant in today’s fast-evolving marketplace.”

This acquisition is a part of RCPL’s broader strategy to reinvigorate and modernize some of India’s most beloved heritage brands. With a strong focus on innovation, sustainability, and consumer-centric offerings, RCPL is committed to making these brands relevant for a new generation while staying true to their roots.

SIL Foods, with its extensive range of food products, is set to benefit from RCPL’s robust infrastructure and pan-India presence. The company plans to enhance SIL Foods’ product offerings through improved quality standards, wider distribution networks, and impactful marketing campaigns, which will elevate the brand’s presence across the country.

“We are thrilled to join forces with Reliance Consumer Products and embark on this new chapter for SIL Foods,” said Ajay Mariwala, Managing Director of SIL Foods. “RCPL will help breathe new life into the SIL brand by expanding its reach and bringing the authentic SIL products to a broader, modern audience.”

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 The brand has unveiled an advertisement featuring a cricket fan worn out during a match. After taking a sip of Campa Cricket, the invigorating drink replenishes his energy and reignites his enthusiasm, enabling him to cheer passionately for the cricketer and Team India.

The product tagline, “India Fans Ka Apna Drink! Campa Cricket – Refresh the Josh!” captures the essence of the beverage.

Infused with electrolytes, Campa Cricket is a lemon-flavoured carbonated drink dedicated to passionate cricket fans across India. This refreshing beverage is specially developed to rehydrate and revitalize consumers both on and off the field.

Campa Cricket is available to consumers in several formats, including a convenient 250ml pack priced at Rs 20 and a shareable 500ml pack priced at Rs 30. 

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