The addition of Manna adds further strength to RCPL’s foods and staples portfolio, which includes brands like Udhaiyam, Independence, and SiL, through building a strong business vertical in the growing millet-based foods segment. The acquisition reaffirms RCPL’s commitment to the company’s core philosophy of offering the ’global quality at an affordable price’ to the millions of consumers across the country, while working towards a significant presence in the area of health foods.

T. Krishnakumar, Director, Reliance Consumer Products Limited, said, “Manna is one of the most trusted names in the health-focused foods market in Tamil Nadu with noticeable presence in the adjoining states. It is known for healthy offerings like millet-based staples and mixes, drinks, and baby food. Apart from adding muscle to RCPL’s packaged foods portfolio, Manna’s addition will help us serve consumers the best nutritious foods.
With our strong distribution, R&D, and supply chain capabilities, Manna would be made available in other geographies – eventually making it a household name across the country.”
Southern Health Foods Private Limited is a key player in several health-focused foods categories like packaged healthy foods, including millets, oats, multi-grain products, health mixes, breakfast cereals, and dry fruits, among others. Its flagship brand, Manna, is widely known for its healthy offerings in many emerging packaged foods categories like millet flour, baby foods, and multigrain drink mix.

The post Reliance Consumer Products acquires Tamil Nadu’s Southern Health Foods, adds Manna to its health food offerings appeared first on Business of Food.

This endorsement marks RCPL’s third major brand partnership in recent months, underscoring the brand’s aggressive push in FMCG brand building. RCPL is leveraging high-profile celebrity endorsement and value-led pricing to accelerate Campa Sure’s adoption and disrupt entrenched bottled water competitors.

The post Amitabh Bachchan named Brand Ambassador for Campa Sure appeared first on Business of Food.

The deal brings the food company and Tamil Nadu’s heritage nutrition brand, Udhaiyam, under RCPL’s fold, adding strength to the FMCG major’s branded staples portfolio.

Through this acquisition, RCPL further reaffirms its commitment to the company’s core philosophy of promoting India’s heritage and legacy brands. This joint venture will bolster RCPL’s efforts to offer “global quality at affordable prices” to millions of consumers across the country.

T. Krishnakumar, Director, Reliance Consumer Products Limited, said, “Udhaiyam is a brand that needs no introduction. It has been serving healthy food choices to consumers for decades and is a true reflection of Tamil Nadu’s rich heritage, enriched with its scientific temper and superior quality.

We are very excited to announce this joint venture, as it further strengthens RCPL’s presence in the branded staples space. This initiative also reaffirms our commitment to offering global-quality products to consumers at affordable price points, while promoting India’s legacy. I am sure that Udhaiyam will soon scale up to a national brand and satisfy consumers across India, just as it has earned the trust of millions in Tamil Nadu over decades.”

Commenting on the development, S. Sudhakar, Managing Director, Udhaiyams Agro Foods Private Limited, stated, “This partnership with RCPL opens up new opportunities for Udhaiyam. The brand has delighted consumers in Tamil Nadu for decades. When it comes to branded pulses, Udhaiyam is synonymous with the best quality for households across the state.

With RCPL now taking charge of its expansion, we are confident that the goodness of Tamil Nadu and the rich heritage of the land will resonate with consumers across geographies, while adding value to their lives as we increasingly transition towards a healthier lifestyle.”

Udhaiyams Agro Foods Private Ltd, which operates under its highly popular flagship brand ‘Udhaiyam’, has a rich legacy of over three decades and a strong market presence in Tamil Nadu. The brand has established itself in key staple and food product categories, including rice, spices, snacks and idli batter, among others, supported by a wide distribution network.

Following this acquisition, the erstwhile promoters of Udhaiyams Agro Foods Private Ltd—S. Sudhakar and S. Dinakar—will continue to hold a minority stake in the company. With more than 30 years of experience in the staples category and in scaling the packaged pulses business at Udhaiyams, they will continue with the company and support the next phase of growth.

The post Reliance Consumer Products acquires Tamil Nadu’s heritage nutrition brand ‘Udhaiyam’ appeared first on Business of Food.

Revitalised with a fresh, contemporary identity, the new SIL brings back the flavours generations loved now developed to meet the taste, quality and value expectations of modern Indian families. As RCPL’s flagship foods brand, SIL anchors the company’s first major foray into the packaged foods category and sets the foundation for a robust, future-ready foods portfolio.

Staying true to RCPL’s promise of delivering global-quality products at affordable prices, SIL returns as a wholesome, accessible and value-driven foods brand for Indian households. The revival of SIL also marks a significant step in RCPL’s vision of building a future-forward FMCG business while reintroducing and strengthening India’s cherished legacy brands.

Ketan Mody, Executive Director, Reliance Consumer Products Limited, said, “The relaunch of SIL represents a significant milestone in RCPL’s growth journey as we make our first comprehensive entry into the packaged foods space. By introducing SIL as our flagship foods brand, and expanding it across noodles, jams, ketchups, sauces and spreads, we aim to build a strong and accessible foods portfolio for every household. SIL embodies the perfect blend of heritage and innovation, enabling us to bring high-quality, value-driven food products inspired by India, meant for the world.”

The refreshed SIL range brings back the flavours generations grew up with, now crafted for today’s consumers. The noodles portfolio includes four variants — Masala, Atta with Veggies, Korean K-Fire and Chow-Chow — with convenient pricing starting at Rs. 5. SIL Ketchup, made from real tomatoes and free from artificial ingredients or synthetic colours, offers pure, everyday flavour with packs starting at ₹1. The SIL Mixed Fruit Jam, made using eight real fruits and 22% more fruit content, delivers a rich, fruitier taste in 100g, 200g, and 500g packs starting at Rs. 22.

For over 75 years, SIL has brought flavour and delight to Indian households. The refreshed portfolio is backed by deep consumer research and developed with natural, quality ingredients to bring modern convenience with nostalgic taste.

The post Reliance Consumer Products brings back SIL to mark its comprehensive entry into the foods segment appeared first on Business of Food.

The launch follows Reliance’s earlier entry into the bottled water segment with its Independence Water brand. By adding Campa Sure to its portfolio, the company is positioning itself as a strong contender in the packaged drinking water category, catering to varied consumer needs across price points and occasions.

Campa Sure undergoes more than 10 stages of processing and purification to ensure safety, purity, and mineral enrichment. It will be available in multiple pack sizes at competitive price points: Rs. 5 for 250 ml, Rs. 8 for 500 ml, Rs. 15 for 1 litre, and Rs. 25 for 2 litres. The brand will carry the tagline: “When it comes to water, always be Sure.”

Reliance executives stated that the introduction of both Independence Water and Campa Sure aligns with the company’s strategy of offering safe, reliable, and affordable hydration solutions, while reinforcing its FMCG ambitions in India.

The packaged drinking water market in India is witnessing strong growth, driven by rising health awareness, rapid urbanisation, and increasing demand for quality hydration. With its extensive retail network and distribution strength, Reliance is well-positioned to scale Campa Sure quickly across the country.

The dual presence of Independence Water and Campa Sure underscores Reliance’s intent to establish a dominant position in the everyday essentials market, strengthening its long-term FMCG strategy.

The post Reliance Consumer Products launches Campa Sure Water appeared first on Business of Food.

Founded in 2018 by Siddhesh Sharma, a third-generation entrepreneur from one of India’s most trusted manufacturers of Ayurvedic products – the Baidyanath Group, Naturedge Beverages has since focused on solutions that seamlessly infuse the benefits of Indian Ayurveda and contemporary beverage choices. Its flagship offering “Shunya” is herb-infused functional packaged beverage with zero-sugar & zero calories that has already gained the attention of the consumers across India. Shunya is packed with the goodness of Indian super herbs like Ashwagandha, Brahmi, Khus, Kokum and Green Tea, that provides for that extra boost to help consumers stay ahead.

Ketan Mody, Executive Director, Reliance Consumer Products Limited, said: “We are pleased to announce this JV as it strengthens our beverage portfolio with the addition of health-focused functional drinks, inspired by Ayurveda. Within a very short span of time, Shunya has gained wide popularity among health-conscious consumers as it offers the benefits of herbs in contemporary formats. It also fits perfectly with RCPL’s vision of global providing quality products at affordable prices along with promoting India’s legacy. We are delighted to come together with our partner Naturedge Beverages and consumers can now expect more innovation and a wider range of herbal-natural functional beverages in the future.”

Commenting on the development, Siddhesh Sharma, Director, Naturedge Beverages Private Limited, stated, “The partnership with RCPL is a testament of Shunya’s rapidly growing acceptability among consumers. With our visions aligned on turning Shunya into a pan-India brand that caters to consumers love for herbal-natural functional beverages that are refreshing and fun-filled at the same time, this is a win-win for us. As we increasingly move towards a challenging lifestyle, super-herbs like Ashwagandha and Brahmi not only act as natural stress-relievers but also boost strength, stamina and focus. Through this JV, Shunya will be made available to consumers across India through RCPL’s wide network of distribution and supply chain.”

RCPL is on a mission to transform the beverages experience for Indian since its inception 2022. Apart from rapidly expanding its portfolio through key acquisitions like Campa, launch of Campa Energy and Raskik beverages, the addition of Shunya in RCPL’s portfolio of brands further reaffirms its commitment to offering consumers a total beverage portfolio. This partnership would enable RCPL to expand the beverages portfolio by adding healthy product offerings, including Energy drinks, Stills, Energy Shots, Herb-infused water, among others.

The post Reliance Consumer Products forays into healthy functional beverages acquires majority stake in JV with Naturedge Beverages appeared first on Business of Food.