The campaign features Sidharth Malhotra, known for his  healthy lifestyle believing in the life philosophy of “Keeping it Real Always”makes him the perfect choice for this campaign The “Keep It Real with Real Activ Coconut water” campaign will be rolled out across digital platforms, TV, and other media channels, emphasizing the message that real change starts with real choices.

“Consumers are  increasingly becoming health-conscious. However, the beverage segment often gets overlooked. Carbonated soft drinks, despite being widely known for their high sugar content, still represent the largest segment. Our ‘Keep It Real’ campaign seeks to fill this crucial gap by advocating for healthy hydration and presenting Réal Activ Coconut Water as the ideal choice. We’re thrilled to partner with Sidharth Malhotra, whose commitment to fitness and authentic lifestyle perfectly embodies the essence of this initiative,” said Mayank Kumar, VP Marketing , Dabur India Ltd, said.

Bollywood Actor Sidharth Malhotra said, “In my fitness journey, I’ve realised that being healthy is more about consistency and the small, everyday choices you make. I try to keep things real, whether it’s how I train, what I reach for to stay refreshed or even my social media bio. That’s why this association with Réal Activ Coconut Water felt like a natural fit- it’s simple, clean, and just works for my routine.”

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A team of 20 women is engaged in the production of Dabur’s range of Vatika Hair Oils, emphasizing products “Made by Women, for Women.” To commemorate International Women’s Day, a special video honoring these ‘Vatika Women of Substance’ was launched.

This initiative reflects Dabur’s commitment to fostering a more diverse workforce and advancing women’s empowerment in the manufacturing industry. The company plans to expand this initiative by incorporating an additional 30 women into its factory workforce in the future.

Commenting on the women-led initiative, Biplab Baksi, Executive Director-HR, Dabur India Limited, said, Dabur has always been committed to the principle of equal opportunity in employment. We continue to make progress on our commitments as we enhance representation and inclusion across our organization. Setting up an all-women production line is one step forward in this direction and seeks to not only transform a traditionally male-dominated manufacturing sector but enhance the lives of local women and the community in the process.”

This all-women production line is situated at Dabur’s Rs 550-crore greenfield manufacturing unit near Indore, Madhya Pradesh. It has been established to meet the increasing demand for personal care products, particularly hair oils. With a capacity to produce over 2.5 million packs per annum, the manufacturing unit operates in three shifts.

“Our groundbreaking move is not just a powerful statement for gender equality and women’s empowerment in the workplace, but also serves as a shining example of breaking stereotypes and providing equal opportunities. This unit exclusively produces a range of hair care products designed by women, produced by women, for women. This approach ensures that the products cater to the diverse needs and preferences of the female consumer base, fostering a strong sense of connection between the brand and its consumers. And in the process, this unit is also significantly contributing to economic independence,” said Rahul Awasthi, Global Head of Operations, Dabur India Limited

Dabur India, one of India’s leading FMCG companies, boasts eight Power Brands, including Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, and Réal. With a legacy of quality and experience spanning around 140 years, Dabur is India’s leading brand in Ayurvedic and Natural Health Care product portfolios.

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