Campa Cola has been a household name in India since its introduction in the 1970s. The brand offers a wide array of beverages ranging from classic colas to refreshing fruit juices and invigorating energy drinks.  Originally established by Mohan Singh under the Pure Drinks Group, the brand’s legacy continues to thrive under the stewardship of Reliance Retail, which acquired Campa Cola in 2022 for a significant sum of Rs 22 crore.

Since its acquisition, Campa Cola has proven to be a lucrative investment for Reliance Retail, contributing substantially to the company’s revenues. Notably, Campa Cola has been instrumental in bolstering the sales of Reliance Retail Ventures’ FMCG arm RCPL, with the beverage brand alone contributing a significant amount of Rs 400 crore to the company’s overall sales figures, as per media report. This highlights Campa Cola’s enduring appeal and its significance within Reliance Retail’s diverse portfolio of offerings.

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This association will not only help RCPL bolster its growing beverage portfolio that boasts iconic brands such as Campa, Sosyo and Raskik but will also bring exceptional new products and value propositions to Indian consumers.

Elephant House is owned by Ceylon Cold Stores PLC, a subsidiary of John Keells Holdings PLC, Sri Lanka’s largest listed conglomerate. Under the Elephant House brand, it manufactures and sells a wide range of beverages including Necto, Cream Soda, EGB (Ginger Beer), Orange Barley and Lemonade to name a few.

Speaking on the partnership, Ketan Mody, COO, Reliance Consumer Products Limited, said, “Elephant House, which enjoys strong market credibility, is an iconic brand with deep-rooted heritage. This partnership will not only add its much-loved beverages to our growing FMCG portfolio but will also offer our Indian consumers great choice and value proposition through quality products. Being the custodian of several renowned global brands in India, Reliance is well-equipped to further expand Elephant House’s established consumer brand, which has been built over 150 years.”

Krishan Balendra, Chairperson, John Keells Group, said, “We are proud to announce the expansion of the Elephant House brand to the Indian market. Our partnership with Reliance Consumer Products Limited marks a significant milestone in the journey of our heritage brand and represents our commitment to delivering our high-quality beverages to new consumer segments. We look forward to the opportunity this partnership brings, to provide refreshing and innovative beverage options to meet the diverse preferences of Indian consumers.”

The agreement between RCPL and Elephant House underscores a shared commitment to excellence and innovation, empowering both organizations to capitalize on synergies and amplify their market presence.

RCPL’s vision is to offer Indian consumers a wide portfolio of globally recognized brands and products that stand out for their exceptional quality and value. In addition, RCPL is rapidly scaling up its multi-channel operations to reach more consumers across diverse markets.

The company, currently, boasts a versatile FMCG portfolio comprising iconic beverage brands including Campa and Sosyo Hajoori, an extensive confectionery range from Lotus Chocolates, Toffeeman and snacks such as Alan’s Bugles and Masti Oye apart from Sri Lanka’s leading biscuit brand Maliban, and staples & daily convenience products under the Independence brand. In home and personal care, it has products such as dishwashing liquids, laundry detergent, soaps and toilet cleaners.

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