The launch coincided with International Women’s Day, reinforcing the brand’s philosophy that cooking is a shared experience that brings people together beyond gender roles.

The new outlet forms part of Wonderchef’s broader expansion strategy to deepen its presence in regional markets across India. The company is targeting 50 exclusive brand outlets by the end of 2027, with a strong focus on Tier-II cities and emerging demand hubs where consumers are increasingly seeking premium and innovative kitchen solutions.

Speaking at the launch, Chef Sanjeev Kapoor said,
“Kerala has always had one of the most evolved and passionate food cultures in India — a place where cooking is not just a necessity but an art form deeply rooted in tradition. Opening our store in Kozhikode feels like a natural homecoming. The people here understand quality, they value the craft of cooking, and that is exactly what Wonderchef stands for. I look forward to bringing our innovative range of products closer to the kitchens of Kerala.”

Ravi Saxena, Co-founder and CEO, Wonderchef, added,
“Kerala and the broader southern region have consistently been among our strongest and most discerning markets. Consumers here seek out quality, innovation, and products that genuinely simplify the cooking experience without compromising on health or taste. The launch of our Kozhikode store is a reflection of the growing demand in this market and a testament to our commitment to being where our consumers are. As we work towards doubling our EBO count by 2027, regional markets like Kerala will be central to our expansion strategy.”

The Kozhikode outlet has been designed as an experiential retail space, featuring live product demonstration zones along with a wide range of the brand’s cookware, kitchen appliances, and healthy cooking solutions. The format allows customers to interact with products and explore Wonderchef’s innovations before making a purchase.

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Chef Sanjeev Kapoor highlighted the region’s rapidly growing demand for innovative kitchen solutions. “Southern India is a pivotal market for Wonderchef. With Bengaluru at its heart, we’ve witnessed remarkable traction for our smart kitchen appliances and healthy cooking innovations. Expanding our retail footprint here allows us to connect more closely with our customers and bring our innovative solutions right to their doorstep.

Adding to this, Ravi Saxena, Co-founder and CEO, Wonderchef, emphasized the brand’s commitment to meeting regional preferences. “The southern market has always been discerning when it comes to cookware and kitchen appliances. We’ve seen a strong demand for innovative, time-saving solutions like Chef Magic, as well as healthier cookware options such as our Ferro Cast Iron and Nigella tri-ply cookware range. 30% of the brand sales comes from the southern region and as we expand, our goal is to empower home cooks with tools that simplify cooking while delivering exceptional results. We also aim to double down our EBOs count by end of this financial year so that we are better positioned to serve our customers and deepen our roots in this fast-growing market.”

The new EBO launch was accompanied by a special event titled ‘Master Hues of Health with Chef Sanjeev Kapoor’, where the celebrated chef engaged with attendees through a live cooking workshop. During the interactive session, Chef Kapoor guided select audience members as they prepared healthy dishes using Chef Magic, Wonderchef’s revolutionary all-in-one kitchen robot.

Chef Kapoor emphasized the growing need for smart kitchen solutions that simplify home cooking without compromising on nutrition. “Today’s fast-paced lifestyle often leads people to order in or eat out frequently. Chef Magic empowers everyone—even those who’ve never cooked before—to create healthy, delicious meals at home with minimal effort,” he added.

With Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu emerging as key growth markets, Wonderchef’s expansion strategy will prioritize these regions. The company aims to double its EBO count in the next financial year with a special focus on the southern region, ensuring that customers across southern India have better access to its wide range of products.

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The brand has been rapidly expanding its retail presence, with the launch of its 28th store in India, including its new store in the National Capital Region (NCR), marking Wonderchef’s eighth store in the region. In addition to its exclusive outlets, Wonderchef has a presence in approximately 20,000 multi-brand stores and over 3,000 modern trade outlets. The company aims to increase its reach to 30,000 multi-brand stores and 4,000 modern trade stores within the next two years.

Wonderchef has experienced significant growth, achieving a 25% Year-on-Year (YoY) increase in the fiscal year 2023-2024, with brand sales reaching INR 700 crore.

Commenting on the expansion plans, Ravi Saxena, Founder and CEO, Wonderchef, said, “Our aggressive expansion plans demonstrate our commitment to providing our customers with an unparalleled product experience and access to our innovative range of kitchen and home appliances. We are excited to bring our cutting-edge products, like Chef Magic, closer to consumers across the globe.”

In line with its growth strategy, Wonderchef has launched Chef Magic, an all-in-one kitchen robot designed for tech-savvy consumers seeking convenience and health. Saxena adds, “Along with Chef Magic, we are expanding our portfolio in the smart appliances segment, offering products such as coffee machines, Nutri-blend, and our pro-health cookware range. With this focus, we are aiming to cross the INR 1000 crore mark in brand sales by 2026.”

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