Rajnish shared that his Coca-Cola journey was built on strong team belief and market impact. Key milestones under his leadership include:

• INSWA teams winning Global Marketplace Gold medals consecutively
• Launching India’s first large-scale B2B retail live-streaming for retailer communication, earning the ET–DG Plus Gold Award
• Nepal securing Bottling Operation of the Year (BOTY) twice with record revenue and profit growth
• Bhutan improving operational efficiency rapidly, moving from last to No.1 plant in East zone operations within 6 months, while clearing global audits and securing ISO and HACCP certification
• Coca-Cola India’s Gujarat unit remaining the No.1 state team nationally with double-digit market share gains
• Winning the Global Coke – Walmart Gold Award in 2010 for high-impact activation during the FIFA 2010 campaign, recognised for modern trade growth

His experience spans 24 years across sales, distribution building, marketing, modern trade, key accounts, QSR, HORECA, omnichannel retail, eCommerce, sales force automation, supply chain productivity improvement, franchise management and P&L leadership.

Rajnish holds a B.Tech degree from College of Technology, followed by an MBA in General Management, Marketing and Business Strategy from Indian Institute of Management, Indore. He later completed the Strategic Retail Management programme at Indian School of Business and attended global leadership programmes at The Coca-Cola Company including the Summit Leadership Series in Atlanta and LEAP leadership track.

Yesterday, Reliance Retail completed a major restructuring of its FMCG business by transferring the entire vertical to the newly strengthened entity, Reliance Consumer Products Limited, which is now an 83.56% direct subsidiary of Reliance Retail Ventures Limited. This restructuring brings all FMCG categories—Food, Daily Essentials, Homecare and Beverages—under RCPL for sharper execution, faster product innovation, unified distribution strategy, and deeper offline and digital retail integration.

RCPL houses brands including Campa, Sosyo, Allan’s, and Raskik and is focused on growing India’s high-consumption household segments using a strong national distribution network and Reliance’s retail and digital ecosystem.

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This association will not only help RCPL bolster its growing beverage portfolio that boasts iconic brands such as Campa, Sosyo and Raskik but will also bring exceptional new products and value propositions to Indian consumers.

Elephant House is owned by Ceylon Cold Stores PLC, a subsidiary of John Keells Holdings PLC, Sri Lanka’s largest listed conglomerate. Under the Elephant House brand, it manufactures and sells a wide range of beverages including Necto, Cream Soda, EGB (Ginger Beer), Orange Barley and Lemonade to name a few.

Speaking on the partnership, Ketan Mody, COO, Reliance Consumer Products Limited, said, “Elephant House, which enjoys strong market credibility, is an iconic brand with deep-rooted heritage. This partnership will not only add its much-loved beverages to our growing FMCG portfolio but will also offer our Indian consumers great choice and value proposition through quality products. Being the custodian of several renowned global brands in India, Reliance is well-equipped to further expand Elephant House’s established consumer brand, which has been built over 150 years.”

Krishan Balendra, Chairperson, John Keells Group, said, “We are proud to announce the expansion of the Elephant House brand to the Indian market. Our partnership with Reliance Consumer Products Limited marks a significant milestone in the journey of our heritage brand and represents our commitment to delivering our high-quality beverages to new consumer segments. We look forward to the opportunity this partnership brings, to provide refreshing and innovative beverage options to meet the diverse preferences of Indian consumers.”

The agreement between RCPL and Elephant House underscores a shared commitment to excellence and innovation, empowering both organizations to capitalize on synergies and amplify their market presence.

RCPL’s vision is to offer Indian consumers a wide portfolio of globally recognized brands and products that stand out for their exceptional quality and value. In addition, RCPL is rapidly scaling up its multi-channel operations to reach more consumers across diverse markets.

The company, currently, boasts a versatile FMCG portfolio comprising iconic beverage brands including Campa and Sosyo Hajoori, an extensive confectionery range from Lotus Chocolates, Toffeeman and snacks such as Alan’s Bugles and Masti Oye apart from Sri Lanka’s leading biscuit brand Maliban, and staples & daily convenience products under the Independence brand. In home and personal care, it has products such as dishwashing liquids, laundry detergent, soaps and toilet cleaners.

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