Using Uniware, SuperYou will manage its multi-channel operations through a single, unified dashboard, enabling real-time visibility into orders, inventory, and warehouse workflows. The platform’s order management and warehouse management systems will help the brand meet rising consumer demand for instant and same-day deliveries across channels.

Uniware will also centralise returns management, providing visibility and control over reverse logistics across marketplaces, Q-com platforms, and the brand’s own website. This will help streamline return processing, improve inventory reconciliation, and reduce manual intervention as volumes scale.

The partnership reflects a growing trend of digital-first, celebrity-backed brands investing in technology-led infrastructure to enhance operational efficiency as they scale.

Mentioning about the partnership, Nikunj Biyani, Co-founder, SuperYou, said, “As a digital-first brand, it is important for us to have a reliable operations backbone as we grow across e-commerce and quick commerce channels. Unicommerce’s unified dashboard enables us to manage orders, inventory, and fulfillment across marketplaces, our website, and quick commerce platforms and support a consistent customer experience”.

“We are delighted to partner with SuperYou as the brand continues to build a strong, digital-first presence”, said Kapil Makhija, MD & CEO, Unicommerce. “As consumer brands evolve to meet rising expectations for speed and convenience, the way operations are run needs to evolve as well. This partnership reflects a shared focus on building scalable, future-ready commerce operations”.

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As Indian consumers increasingly look for everyday food options that balance nutrition with enjoyment, protein has emerged as a key driver of choice. The Mega Protein Wafer taps into this shift by delivering 20 grams of protein in a familiar, indulgent wafer format, without compromising on taste or texture. Designed for fitness-first consumers as well as those simply seeking an easy, delicious yet substantial protein boost from their chocolate, it fits seamlessly into multiple consumption occasions, from pre or post-workout fuel and mid-day hunger breaks to evening snacking and on-the-go indulgence.

Reflecting SuperYou’s growing emphasis on quick-commerce and e-commerce as key access channels, the Mega Protein Wafer is priced at INR 120. It will be available exclusively on Swiggy Instamart and SuperYou’s website at launch, followed by other delivery platforms, aligning with evolving consumer preferences for convenience and immediacy.

Ranveer Singh, Co-founder of SuperYou, added, “We’ve been working on building a 20g protein wafer offering, and with this one, finally, we’ve got it just right. It’s delicious, crunchy, and gives you the apt protein boost, which makes it the easiest and most accessible choice, whether you’re in the mood for a snack or looking to meet your protein goals.”

Nikunj Biyani, Co-founder, SuperYou, shared, “The Mega Protein Wafer was built around one clear idea, if a snack is called ‘Mega’, it must truly deliver. For us, this meant placing 20 grams of protein at the core of the product, without losing the indulgence, familiarity, and enjoyment consumers expect. This is a wafer designed for big hunger, long days, and modern lifestyles that demand more from everyday snacks.” 

Launched in the Nutty Chocolate flavour, the Mega Protein Wafer is packed with 20g of protein, layered with crispy chocolate wafers, and topped with salted peanuts for extra crunch. It’s made with atta and jowar, and contains no added sugar and no palm oil. 

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The fresh capital will fuel SuperYou’s next phase of hyper-growth, with a sharp focus on R&D acceleration, new category launches, and expansion of its integrated product ecosystem. The brand plans to double down on better-for-you innovations across breakthrough, taste-first formats, reimagining how and when consumers experience protein and functional nutrition.

SuperYou’s momentum has been driven by the runaway success of its flagship Protein Wafers; followed by multigrain chips, minis, and fermented yeast protein powders, helping reshape conversations around indulgent, yet nutritious snacking. The brand is now gearing up to enter adjacent categories across foods and supplements, unlocking new consumption occasions while staying true to its core philosophy of taste-led health.

Arjun Vaidya, Co-founder, V3 Ventures, said, “India’s nutrition and health landscape is at the tip of the iceberg. Consumers are now actively reading labels and making healthier, better-for-you choices. SuperYou has done something I have rarely seen an FMCG brand do in India. They’ve been able to blend product innovation with consumer insight – taste first but with the protein benefit. This has led to unprecedented customer love and a journey to 150 cr sales in <1 year. We are excited to support SuperYou as they scale in new categories and create even more breakthroughs.”

Rainmatter Health shared, “Our view with SuperYou’s products has not changed since our initial investment, and we are excited to support the growth and continue partnering with Ranveer and Nikunj. Their progress since the first round has reinforced our conviction in what they’re building in the functional, innovative nutrition space, and we look forward to working closely with the team as they kick off their next chapter.”

Nikunj Biyani, Co-founder, SuperYou, shared, “We’re super excited to have V3 Ventures join us on this journey, and truly thankful to Rainmatter for doubling down on their belief in what we’re building. This fundraise is a big milestone for SuperYou, it gives us the push we need, to speed up innovation, sharpen our R&D, and create entirely new product categories that India hasn’t experienced yet. With this capital, we’re going to scale faster, go deeper across markets, and take high-quality, better-for-you offerings to many more households. Our mission stays the same: make healthy living simple, fun, and genuinely enjoyable for every Indian. This round only strengthens that purpose, and we’re just getting started.”

Ranveer Singh, Co-founder, SuperYou, expressed, “SuperYou is more than a brand, it’s a movement rooted in energy, joy and real, functional nutrition. We’ve dreamed of making protein not just powerful, but fun and easy to add to everyday life. This new chapter gives us wings to spread that dream even wider. We’re here to redefine how India feels good, lives better, be it through delicious, feel-good bites that fit their lifestyle or supplements that empower them, without feeling heavy. The love we’ve already gotten has been amazing, and believe me, this is just the beginning.”

The Series B capital will also support distribution expansion across India, strengthening SuperYou’s presence across both online and offline retail channels, while continuing to build brand affinity with a fast-growing, health-conscious consumer base.

With its fast-growing consumer base, bold vision, and strong investor backing, SuperYou is gearing up to redefine India’s nutrition landscape with accessible, high-quality, protein-forward products crafted for today’s on-the-move generation.

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SuperYou’s debut year has been defined by insight-led innovation and category-first thinking. From launching its best-selling Protein Wafers, followed by Multigrain Chips, Fermented Yeast Protein Powders, and by popular demand, Mini Protein Wafers – every innovation has been designed around what Indian consumers truly want. By adding fun to functional protein, both through playful, accessible formats and a refreshing approach to how protein is talked about, SuperYou is redefining how everyday nutrition fits into modern lifestyles. The brand’s expanding retail footprint now spans over 4,500 modern trade and general trade outlets across metros and Tier-2 cities, alongside a strong online presence on leading e-commerce and q-commerce platforms, including Amazon, Flipkart, Blinkit, Swiggy Instamart, and Zepto, as well as its own D2C store.

Speaking on this milestone, Ranveer Singh, Co-founder, SuperYou, said, “SuperYou stands for what I believe in, balance, joy, and authenticity. In India, where nutrition often takes a back seat, we’re making everyday choices matter by reimagining how people track their intake and enjoy protein, seamlessly. Because we believe in protein for everyone. From protein snacks to powders, our mission is simple – purposeful, tasty options that fit into your daily life and help celebrate your progress. After one year, this feels like just the start, we’re building a movement for the best version of you.”

Nikunj Biyani, Co-founder, SuperYou, added, “SuperYou was created for the modern Indian who doesn’t see health and indulgence as opposites. Over the past year, we’ve seen an incredible cultural shift, people want snacks that taste great and make them feel good. In India, where nearly 70% of the population is protein-deficient, our mission has been to make protein exciting, approachable, and a part of daily life, not just gym life. Every innovation we’ve launched comes from deep listening to our consumers, understanding their needs, and building products that reflect their lifestyle. The growth we’ve seen only reaffirms that India is ready to snack smarter.”

On the digital front, SuperYou has built a powerful community of health-conscious snackers. Its campaigns and influencer partnerships have generated widespread online engagement, underscoring the brand’s strong resonance among younger, lifestyle-driven audiences.

Looking ahead, SuperYou is now gearing up for its next growth phase. With the ambition to become a Rs. 1,000 crore brand in the next two to three years, the business is investing around Rs. 40–50 crore in R&D to scale its innovation engine and strengthen its leadership in the category. With its consumer-first philosophy and technology-led protein innovation, SuperYou aims to continue leading India’s “better-for you” food movement, while cementing its position as the go-to brand for functional, flavour-first snacking.

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uperYou Minis, available in convenient 20g packs, were created in direct response to this feedback, offering a smart, indulgent, and portable snacking solution that meets these evolving needs, while also adding fun to functional snacking.

Nikunj Biyani, Co-founder, SuperYou, shared, “At SuperYou, we’ve always believed protein doesn’t have to be boring. Our protein wafers became such a go-to snack, and with Minis, we’re just taking that idea a step further. It’s a new format that brings indulgence, health, and convenience together in one pocket-sized treat – proving that nutrition can come in small, joyful bites!”

Ranveer Singh, Co-founder, SuperYou, added, “Snacking is such a big part of our culture, and honestly, who doesn’t love a light, crunchy, chocolatey wafer? Now imagine these incredible new flavours with a protein hit, but in a smaller bite sized format. For us, this launch is opening a new snacking moment, and bringing us closer to our vision of making protein just as exciting for everyone!”

Each SuperYou Protein Wafer Mini delivers 5g of protein in under 100 calories, made with wholesome ingredients like atta, jowar, and a unique blend of fermented yeast protein, with no added sugar or palm oil. Pocket-sized and protein-packed, Minis prove that big nutrition can come in small, joyful bites. Whether at work, on a road trip, catching a flight, or simply craving a mindful snack, Minis make it easy to enjoy better-for-you choices without compromise. 

SuperYou Protein Wafer Minis are now available on the SuperYou website and all major delivery platforms, including Amazon, Flipkart, Blinkit, Instamart, and Zepto, as well as select modern and general trade stores across the top ten cities in India.

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With SuperYou Pro, the brand is taking a bold leap into the Rs. 4000 crore protein powder segment, offering a first-of-its-kind formulation that’s gut-friendly, allergen-free, and built for performance. Priced at approximately Rs. 3000/kg, SuperYou Pro expects early adoption from the 500 crore plant protein and 3000 crore whey protein category.

At the heart of this breakthrough is bio-fermentation, a globally recognised innovative technology that produces yeast protein that matches whey in amino acid profile with a PDCAAS score of 1.0/1.0 yet goes further with peak protein absorption and superior gut friendliness. Each serving delivers 24–27g of complete protein, enhanced with natural digestive enzymes (papain and bromelain), 1 billion CFU probiotics, and naturally sweetened with monk fruit. It’s free from dairy, soy, gluten, and artificial additives. It is the tastier alternative to your regular plant-based options and as efficacious as whey.

“We wanted to bring this revolutionary technology to India and create a protein powder that’s truly ahead of its time,” said Nikunj Biyani, Co-founder, SuperYou. “Bio-Fermented yeast protein is the future. It performs like whey, tastes great, but without any of the gut discomfort. Our goal with Pro is to make high-performance protein inclusive, clean, and easy to consume without the fuss.”

Speaking on the same, Ranveer Singh, Co-founder, SuperYou, said: “When we learnt about it, the innovative bio-fermented yeast protein, we knew we had something revolutionary on our hands. SuperYou Pro is a breakthrough that brings the best of both worlds: the simplicity of plant-based protein and the high performance of whey. It’s a great gut-loving, clean and complete protein powder – it’s the love your muscles deserve.”

What’s more, SuperYou Pro is certified clean and globally credible with protein verification by NABL, quality backing from SGS China and SciEp Australia, and manufacturing in a US FDA and GMP-certified facility. It’s non-GMO, plant-based, and crafted without soy, dairy, or gluten, perfect for anyone looking for clean, science-backed performance. Priced at ₹3000/kg, SuperYou aims to capture its massive consumer base through a strong omnichannel presence. It is now available on the brand’s website, Amazon, Flipkart, Blinkit, Zepto, Instamart, and in top retail stores like Wellness Forever, Noble Chemist, Ratnadeep, 711, and many more.

As protein awareness grows and consumers look beyond traditional whey-based formulas, SuperYou Pro offers a future-ready, science-backed solution, one that’s flavorful, functional, and built for the way India moves.

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The new meal, available from June 13, includes a choice between McVeggie® (Xplode) and McChicken® (Xplode) burgers, Golden Pop Fries, and a Bobaaa drink. Both burgers are topped with a new chilli and creamy Xplode sauce and golden crispy onions, offering enhanced flavour and texture.

Anant Agarwal, vice-chairperson of Connaught Plaza Restaurants Pvt. Ltd. (CPRL), which operates McDonald’s in North and East India, said, “Ranveer embodies what McDonald’s stands for—vibrant and joyful. This collaboration is rooted in fan truth and the deep emotional bond people share with McDonald’s, reflecting real moments of joy and nostalgia, told through the lens of a genuine McDonald’s fan. We’re thrilled to welcome him to the McDonald’s family and to launch ‘The Ranveer Singh Meal’—a true celebration of fandom and flavour that resonates with fans of all ages, from youth and millennials to families.”

Singh expressed excitement about the partnership, stating, “I’m thrilled to join the McDonald’s India (North & East) family as their brand ambassador! McDonald’s has always been my favourite, just like it is for so many of us! I’m super excited to now have my very own meal with them, which I can share with my audience. It’s full of flavour and full of fun – just how I like it! It’s special to have a McDonald’s meal named after myself; I can’t wait for my fans to try it.”

With this launch, Singh joins international personalities like BTS, Kartik Aaryan, and Travis Scott, who have previously collaborated with McDonald’s on similar offerings.

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India’s breakfast landscape is as diverse as its culture, with each family embracing regional and traditional choices. In the fast-paced mornings, finding a convenient yet delicious breakfast is a challenge. Nutella’s new digital film seamlessly blends into this narrative, The film opens with Ranveer Singh facing a dilemma between his love for Nutella® and breads. In front of him are some of India’s favourite breads—dosa, paratha, bun, and roti— as he wonders which to choose – Nutella® or Breads. But he finds the perfect solution—Nutella® with bread! With his signature playful charm, he says, “Everyone loves everyone” It’s a love story that begins with the first bite—whether it’s Nutella® on a crispy dosa or a comforting Roti. And with a satisfied smile, Ranveer sums it up perfectly: “Mornings taste better with Nutella.”

Nutella® is offering an assured Rs. 40 cashback on every purchase, making breakfast even more delightful for consumers across supermarkets, kirana stores, and E-comms platforms. Taking brand love a notch higher, three celebrity chef influencers Chef Pankaj Bhadouria, Chef Natasha Gandhi & Chef Meghna Kamdar will share unique breakfast recipes, showcasing how seamlessly Nutella pairs with India’s favorite breads.

Zoher Kapuswala, Marketing Head, Nutella®, Ferrero India said, “Nutella® has shaped a unique space in the breakfast category, becoming one of the top choices for consumers. At Ferrero, we believe Breakfast brings joy, fosters connections, and makes everyday moments special. The ‘Nutella Loves Bread’ campaign highlights the perfect pairing of Nutella with breads, a combination that is just meant to be. With Ranveer Singh’s love for Nutella®, infectious energy and our first-ever cashback offer, we’re making breakfast even more exciting and irresistible for our consumers.”

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The Right to Protein initiative, powered by the U.S. Soybean Export Council (USSEC), has been a leading force in raising awareness about adequate protein consumption in India. And with each passing year, it has evolved to now become a global call to action, expanding its reach across South Asia. 

The focus this year remains largely on ensuring both the right quality and quantity of protein for all. While progress has been made in addressing protein sufficiency over the past few years, the conversation now shifts to ensuring that quality protein is accessible to everyone. What lies at the core of the Right to Protein initiative is its commitment to fueling South Asia by promoting sustainable, nutrient-dense protein solutions across the region.

Manan Vora, Orthopedic Surgeon, Health & Longevity Educator, emphasized the importance of understanding protein quality, “While the world continues to understand the importance of a balanced meal and a protein sufficient diet, what continues to exist as a core problem is people not understanding that not all protein is created equal. Hence, it is essential for individuals to not only meet their daily protein requirements but also to focus on high-quality, diverse sources of protein that are sustainable and beneficial for long-term health.”

 “At U.S Soy, we have always remained committed to meeting the ever-growing nutrition demand worldwide. And this year, through #TheRightWayToProtein, our aim is to bridge the knowledge gap around protein and inspire consumers to make informed dietary choices. Whether plant-based or animal-based, the right mix of protein sources can play a transformative role in improving overall nutrition and well-being. This year, through The Right to Protein we also want to emphasize quality protein and its accessibility for all”, said, Deeba Giannoulis, Regional Head of Corporate Affairs SAASSA at the US Soybean Export Council (USSEC).

Siddharth Ramasubramanian, CEO & Founder, Hello Tempayy, said, “At Hello Tempayy, the right way to protein starts with offering protein choices that can be incorporated into one’s daily life. Easy to cook, versatile and affordable are key elements to adoption. Tempeh is a new category and easy access for vegetarians who severely lack protein options.  With #TheRightWayToProtein we are building awareness and driving category adoption. We believe protein consumption in India is going to exponentially grow resulting in healthier, stronger nation.”

In line with the same, SuperYou, a protein food and supplements brand co-founded by Bollywood actor Ranveer Singh and Nikunj Biyani, said, “We believe protein is for everyone—not just athletes or fitness enthusiasts, but also everyday hustlers, busy parents, students with jam-packed schedules, and yes, even the occasional weekend warriors. But let’s be real—choosing healthier options can feel anything but easy, affordable, or fun. The goal at SuperYou is to simplify healthier choices, ensuring that protein-rich foods fit seamlessly into modern lifestyles.”

As part of the commitment to spread awareness about the importance of quality protein and its accessibility, hampers have been sent to industry specialists in the food and nutrition space, journalists, influencers, and nutritionists. These hampers included products from brands like SuperYou, Hello Tempayy, Whole Truth Foods, and GoodDot. 

The post Protein Day 2025 calls for smarter protein consumption with the #RightWayToProtein appeared first on Business of Food.

Elite Mindset is poised to disrupt the Indian packaged food market with a focus on better-for-you, protein-based products. The startup will initially launch its flagship product, SuperYou protein bars, followed by a range of products including biscuits, protein powders, and breakfast cereals.

“We envision building a brand that caters to the growing demand for accessible and affordable protein-rich food,” said Nikunj Biyani. “With Ranveer Singh’s influence and our team’s expertise, we aim to revolutionize the way Indians consume packaged food.”

Ranveer Singh expressed his enthusiasm for the venture, stating, “I’m excited to be part of this initiative. Our goal is to make protein consumption easier and more enjoyable for Indian consumers.”

The startup has secured an initial seed investment of Rs. 50 crore to fuel its growth and product development. As Elite Mindset expands its product portfolio and strengthens its market presence, it is poised to become a major player in the Indian packaged food industry.

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