The new identity, featuring a redesigned “P” mark and a contemporary visual system, encapsulates three key pillars of PepsiCo’s strategy: consumer-centricity, sustainability, and taste. The evolved design also reflects the brand’s shift from being perceived as a beverage-led business to a unified food and beverage powerhouse. The updated tagline, “Food. Drinks. Smiles.”, underscores this positioning while highlighting PepsiCo’s diverse portfolio that includes Lay’s, Doritos, Quaker, Gatorade, and Tropicana, alongside its flagship Pepsi brand.

According to the company, the new design draws inspiration from real-world cues — from the earthy tones of agriculture to the refreshing hues of its beverage heritage — while introducing a custom lowercase typeface to convey approachability and modernity. The rollout will begin across digital platforms before expanding globally to packaging, manufacturing sites, and corporate signage from January 2026.

Ramon Laguarta, Chairman and CEO, PepsiCo, described the shift as a move toward becoming “faster, stronger, and better.” He emphasized that the refreshed identity represents more than a logo change — it is a reflection of the company’s intent to accelerate innovation, strengthen digital capabilities, and enhance sustainability performance across the value chain.

For emerging markets such as India, where PepsiCo’s portfolio spans both beverages and snacks, the unified brand identity is expected to strengthen cross-category synergies and improve marketing efficiencies. By consolidating its corporate presence under one cohesive visual and strategic framework, PepsiCo aims to reinforce its global brand equity while responding to local consumer preferences with greater agility.

The rebrand also highlights PepsiCo’s long-term commitment to regenerative agriculture, emission reduction, and responsible packaging — all key tenets of the pep+ agenda. As the company continues to scale its sustainability and digital transformation initiatives, this corporate identity marks a clear declaration: PepsiCo’s next phase of growth will be defined by purpose, agility, and an unwavering focus on delivering value across categories and markets.

The post PepsiCo unveils new corporate identity to mark next phase of growth and transformation appeared first on Business of Food.

The high-profile engagement coincides with PepsiCo’s decision to bring its entire global board to India for the first time in nearly a decade. The leadership team is in the country for a three-day schedule as part of its quarterly executive committee meeting, which rotates across key markets. After a day in New Delhi, the delegation will continue to Hyderabad, home to the company’s Global Capability Centre. The timing of the meeting — a day before Prime Minister Modi’s birthday — further underscored the importance attached to the visit.

India has been identified by PepsiCo as one of 13 anchor global markets, expected to contribute more than 85% of the company’s future growth. During PepsiCo’s Q1 2025 earnings call, Laguarta noted: “The international business continues to be the largest growth engine for the company, and we continue to invest in that business.” The international division reported 11% revenue growth in Q1, with India playing a key role in driving its convenience foods portfolio.

In the April–June 2025 quarter, PepsiCo’s international convenience foods segment posted 4% revenue growth, with India again highlighted as a strong contributor. Last year, Laguarta told analysts that India remained a “big growth space and investment area,” citing the massive long-term opportunity and the company’s ongoing investments in infrastructure and brand-building.

This visit follows an April 2025 tour led by Laguarta with over two dozen global executives from PepsiCo’s snacks business, reinforcing India’s position at the center of PepsiCo’s global growth ambitions.

The post PepsiCo CEO Ramon Laguarta meets PM Modi; underscores India’s rising role in global strategy appeared first on Business of Food.

The post Strong International Demand Fuels Growth for PepsiCo in Q1 2024 appeared first on Business of Food.