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	<title>Rajesh Menon Archives - Business of Food</title>
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		<title>bigbasket strengthens association with RCB with continued focus on women’s league</title>
		<link>https://www.businessoffood.in/bigbasket-strengthens-association-with-rcb-with-continued-focus-on-womens-league/</link>
		
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		<pubDate>Mon, 19 Jan 2026 12:18:45 +0000</pubDate>
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					<description><![CDATA[<p>bigbasket, a TATA Enterprise, continues its association with Royal Challengers Bengaluru (RCB) as the Official Quick Commerce Partner, with a renewed focus on the RCB women’s team this season. What began in 2024 with the men’s team has grown into a deeper, multi-season partnership, further strengthened in 2025 with bigbasket extending its association to the [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/bigbasket-strengthens-association-with-rcb-with-continued-focus-on-womens-league/">bigbasket strengthens association with RCB with continued focus on women’s league</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
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<p class="wp-block-paragraph">bigbasket, a TATA Enterprise, continues its association with Royal Challengers Bengaluru (RCB) as the Official Quick Commerce Partner, with a renewed focus on the RCB women’s team this season. What began in 2024 with the men’s team has grown into a deeper, multi-season partnership, further strengthened in 2025 with bigbasket extending its association to the RCB women’s team.</p>



<p class="wp-block-paragraph">As the association enters another season, bigbasket is placing the spotlight on women’s cricket and its growing impact in India. In a short span, the women’s league has emerged as a powerful platform for talent, ambition, and aspiration, inspiring millions of fans and creating new role models for young women athletes across the country.</p>



<p class="wp-block-paragraph">For bigbasket, the partnership reflects a shared belief in high performance, consistency, and keeping pace with a fast-moving India. Just as the women’s game is redefining speed, skill, and competitiveness on the field, bigbasket continues to strengthen its promise of fast, reliable delivery for everyday essentials off the field.</p>



<p class="wp-block-paragraph">Speaking about the continued association, <strong>Hari Menon,</strong><em> Co-founder &amp; CEO, bigbasket,</em> said, ‘Our partnership with RCB has grown meaningfully over the last two years, and extending this journey with a strong focus on the RCB women’s team is something we are particularly proud of. The women’s league represents an exciting new chapter for Indian cricket- one that is bold, inspiring, and driven by exceptional talent. At bigbasket, we see a strong alignment between the fast-paced nature of today’s game and our own promise of speed and convenience. More importantly, this association reflects our commitment to supporting women’s sport and being part of platforms that are shaping the future of Indian athletics.’</p>



<p class="wp-block-paragraph">RCB has been at the forefront of building a strong and passionate following for women’s cricket, and the RCB women’s team continues to play a key role in strengthening the identity and momentum of the women’s game in India. The partnership with bigbasket builds on a shared commitment to backing platforms that celebrate high performance and the rise of women athletes on the national stage.</p>



<p class="wp-block-paragraph">Speaking about the partnership, <strong>Rajesh Menon,</strong><em> COO, Royal Challengers Bengaluru, </em>said, “Women’s cricket in India continues to rise, and RCB is proud to contribute to this progress. Our enduring partnership with bigbasket, rooted in performance, consistency, and a fan-first ethos, remains a meaningful part of this journey as the sport grows stronger each season.”</p>



<p class="wp-block-paragraph">As women’s cricket continues to grow in scale and stature, bigbasket’s continued association with RCB underscores the brand’s commitment to supporting women’s sport and being part of journeys that matter while staying true to its core promise of making everyday life simpler, faster, and more convenient for millions of Indian households.</p>
<p>The post <a href="https://www.businessoffood.in/bigbasket-strengthens-association-with-rcb-with-continued-focus-on-womens-league/">bigbasket strengthens association with RCB with continued focus on women’s league</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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