Taking over the mantle is Sharat Verma, who joins TCPL as President – Packaged Beverages, India & South Asia, including Organic India. Verma brings more than two decades of experience at Procter & Gamble, where he last held the position of Senior Vice President & General Manager for Fabric Care across India, the Middle East, and Africa. During his tenure, he oversaw a business worth approximately US $0.5 billion and delivered around 15 percent CAGR in the category.

TCPL also announced that Prashant Parameswaran, President, Soulfull Business, will step down for personal reasons, effective December 15, 2025.

The changes come at a time when TCPL is driving strong growth across its portfolio. For the second quarter of FY26, the company reported a net profit of Rs 406.46 crore, up from Rs 367.21 crore a year earlier. Revenue from operations grew 18 percent YoY to Rs 4,965.90 crore, led by robust performance in both domestic and international markets. The India business contributed Rs 3,122 crore, while international operations stood at Rs 1,288 crore.

Industry observers note that Verma’s appointment signals TCPL’s intent to strengthen its packaged beverages portfolio and accelerate growth in a competitive and price-sensitive segment. His background in scaling large consumer businesses and managing complex markets is expected to bring renewed momentum to the company’s beverages strategy.

The post Puneet Das quits Tata Consumer Products after 8 years; Sharat Verma to lead beverages appeared first on Business of Food.

Consumers are taken on a cinematic journey that traces the transformation of a green coffee bean – carefully roasted to perfection, brewed into a rich decoction, and then freeze-dried into rich premium crystals. This visual narrative unfolds on a grand anamorphic screen, while real-time coffee aroma fills the air; engaging sight, sound, scent, and emotion.

Adding a personal touch, visitors can enter their name, click a selfie, and watch their customised AI-generated latte art play out in cinematic detail as the screen reveals a personalised coffee canvas, etched with each visitor’s image. A quick QR scan lets them take this digital memory home, just before they receive a steaming cup of Tata Coffee Gold to complete this immersive experience.

Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products Limited, said, “We believe coffee is more than just a beverage – it’s an experience that awakens all senses. With this one-of-its-kind aroma-anamorphic installation, we’re bringing alive the extraordinary journey of coffee in a way that’s immersive, personal, and memorable. This International Coffee Day, we’re excited to invite consumers to step inside that journey and celebrate coffee with us like never before.”

Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group, added, “We didn’t just build an installation, we crafted a cup of coffee you can see, smell, taste, and star in. This activation for Tata Coffee Gold blends anamorphic illusion, aroma, live sampling, and AI personalisation into a living brand experience. It’s a sensory celebration that consumers will enjoy, share, and remember. Our Inventech team worked hand-in-hand with Laqshya Solutions to bring this innovation alive, setting new benchmarks for experiential marketing in India.”

Sommnath Sengupta, CEO, Inventech, said, “We’re thrilled to unveil an immersive experience like no other, where art meets technology. Our team’s meticulous execution and visionary conceptualisation have brought this stunning 18-foot high Anamorphic installation to life, redefining the limits of interactive storytelling. It’s the first of its kind anamorphic, which dispenses coffee and explores all the senses with AI-infused coffee art selfie.”

The post Tata Coffee Gold unveils a 3D aroma-anamorphic multi-sensory experience this International Coffee Day appeared first on Business of Food.