The company’s inventively growing portfolio of cookware and appliances, including tri-ply, Castlite, and ceramic cookware, alongside appliances such as the Endura and Nutri series goes well with the expansion. The portfolio also features newer innovations like 2-in-1 air fryers, induction cooktops with whistle counter technology, and the Svachh range focused on ease of cleaning and hygiene.

Alongside network expansion, the brand is repositioning its PXL outlets as experience centres, designed to offer a more interactive and hands-on retail environment. These stores enable consumers to explore product features through demonstrations and in-store engagement.

At the heart of its growth strategy, the company is amplifying its on-ground presence through hyperlocal activations—bringing the brand closer to consumers via residential community outreach and immersive live demonstrations that drive product trials while fostering deeper, more meaningful connections.

Commenting on the development, Akila Chandrasekar, Senior General Manager Marketing, TTK Prestige, said, “Our vision is to transform retail into an experience-led journey for consumers. With our stores evolving into interactive spaces, we are enabling customers to truly engage with our products. From live demonstrations to hyperlocal activations, we are building stronger connections and helping consumers make more informed choices for their kitchens.”

Part of the TTK Group, TTK Prestige has built a strong presence in India’s kitchen appliances segment over the past six decades, focusing on innovation, durability, and consumer-centric design.

Further accelerating its retail momentum, TTK Prestige is opening the doors to ambitious entrepreneurs, expanding its franchise network and inviting partners to play a pivotal role in its next phase of growth.

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