Preservative Free Archives - Business of Food https://www.businessoffood.in/tag/preservative-free-2/ Latest Food News, Food Industry News & Business Update Thu, 12 Sep 2024 11:35:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.businessoffood.in/wp-content/uploads/2024/01/cropped-Food-in-32x32.png Preservative Free Archives - Business of Food https://www.businessoffood.in/tag/preservative-free-2/ 32 32 227603187 iD Fresh Unveils New TVC Campaign Celebrating the Ultimate Promise of Freshness https://www.businessoffood.in/id-fresh-unveils-new-tvc-campaign-celebrating-the-ultimate-promise-of-freshness/ Thu, 12 Sep 2024 11:35:42 +0000 https://www.businessoffood.in/?p=5853 iD Fresh Food, India’s largest and most reputed brand in fresh and natural food products, is thrilled to announce the launch of its new and refreshed TVC campaign, embodying the heartfelt premise of “a promise is a promise.” The campaign highlights iD Fresh’s commitment to delivering the freshest, softest idlis and crispiest dosas, which is […]

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]]> iD Fresh Food, India’s largest and most reputed brand in fresh and natural food products, is thrilled to announce the launch of its new and refreshed TVC campaign, embodying the heartfelt premise of “a promise is a promise.” The campaign highlights iD Fresh’s commitment to delivering the freshest, softest idlis and crispiest dosas, which is the essence of the iD promise.

The campaign draws inspiration from iD Fresh’s own journey of overcoming challenges and steadfastly keeping promises, reflecting the brand’s commitment to delivering fresh, natural products free from chemicals and preservatives. It highlights iD Fresh’s dedication to maintaining this promise throughout its ongoing journey.

Commenting on the new TVC, Rajat Diwaker, CEO India, iD Fresh Food, said, “Our new campaign highlights a simple truth: a promise made with love should always be kept. This video showcases the quality of our products and the connections they nurture. iD Fresh isn’t just about food; it’s about upholding traditions and creating joy. We make it easy for consumers to enjoy the experience of home-cooked meals without compromise.”

Saritha Rajagopal, Creative Director, iD Fresh Food, added, “Our campaign promises the same freshness and taste as a homemade meal. With iD Fresh, every batch of batter meets the authentic, homemade flavor consumers love. Our new TVC captures the nostalgia and joy of enjoying traditional idlis and dosas effortlessly made with iD Fresh, celebrating the quality and trust that bring families together.”

The latest campaign tells the heartwarming story of a grandmother determined to make her famous idli and dosa batter from scratch for her grandchildren. Just as she begins the traditional process, her daughter brings in iD Fresh’s ready-to-use batter, effortlessly delivering the same homemade taste and quality. The result: soft, fluffy idlis and crispy dosas that evoke cherished memories and reaffirm the iD promise.

The campaign will be launched on iD Fresh’s social media channels with the ad set to go live in multiple languages including Hindi, Kannada, Tamil, Malayalam, and Telugu. Designed, conceptualized and produced by Saritha Rajagopal, Creative Director of iD Fresh Food, the TVC promises to resonate with audiences across the country.

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]]> 5853 Eggoz Unveils Protein-Packed Frozen Snacks: Egg Nuggets and Burger Patties https://www.businessoffood.in/eggoz-unveils-protein-packed-frozen-snacks-egg-nuggets-and-burger-patties/ Wed, 11 Sep 2024 11:18:16 +0000 https://www.businessoffood.in/?p=5840 Eggoz, a trailblazer in the egg-based food sector, has expanded its frozen snacks lineup with the introduction of Egg Nuggetz and Burger Pattiez. Building on the success of their innovative Egg Bhurji Momoz, Eggoz delivers new, nutritious, and convenient snacking options tailored for today’s health-conscious consumers. These latest additions feature egg stuffing in nuggets and […]

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]]> Eggoz, a trailblazer in the egg-based food sector, has expanded its frozen snacks lineup with the introduction of Egg Nuggetz and Burger Pattiez. Building on the success of their innovative Egg Bhurji Momoz, Eggoz delivers new, nutritious, and convenient snacking options tailored for today’s health-conscious consumers.

These latest additions feature egg stuffing in nuggets and burger patties — an industry first — blending superior taste with nutritional benefits. Both the Egg Nuggetz and Burger Pattiez are protein-rich, easy to prepare, and free from preservatives, catering to the growing demand for quick, healthy meals.

“We’re thrilled to launch these new products, which embody our commitment to quality and health,” says Abhishek Negi, Co-founder & CEO of Eggoz. “Our Egg Nuggetz and Burger Pattiez not only offer exceptional taste but also set a new standard in the frozen snack market.”

Available on the Eggoz website and major platforms like Blinkit, Swiggy Instamart, and Zepto, these snacks are also distributed through various retail channels, making them easily accessible for all.

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