The latest expansion takes Popeyes®’ total restaurant footprint in Punjab to 9 restaurants, building on the strong consumer response the brand has received across the state.

To build a stronger cultural connection in Punjab, Popeyes® has collaborated with Punjabi artists Babbal Rai and Aarushi Sharma as part of a digital-first social media integration around its “Punjab Vich Chhaa Gaye Oye!” campaign. The collaboration brings together the artists’ strong Punjabi connect with Popeyes®’ growing presence in the state.

Commenting on the expansion, Vibhor Gupta, EVP and Chief Business Officer, Popeyes®, Jubilant FoodWorks Limited, said, “Punjab has emerged as an important growth market for Popeyes®, with the response reflecting a strong affinity for our bold, flavour-forward offering. The consumer connection we have built here gives us confidence in the opportunity to establish a deeper presence across the state and make Popeyes® a more familiar part of the local food landscape. As we continue to grow, our focus will be on staying relevant to consumers while delivering the distinctive food and experience that Popeyes® is known for. ‘Punjab Vich Chhaa Gaye Oye!’ captures the energy and enthusiasm we see around the brand and the journey ahead.”

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Vibhor Gupta, EVP and Chief Business Officer, Popeyes®, Jubilant FoodWorks Limited, expressed his enthusiasm at the launch, saying, “We have been receiving tremendous customer love and queries from Coimbatore, asking us to launch in the city, and we are excited to mark our entry with three restaurants, with many more to come. At Popeyes®, every new restaurant represents more than just expansion; it is an opportunity to introduce more consumers to our authentic Louisiana flavours and hospitality. We see Coimbatore as a high-potential market with a growing appetite for bold, flavour-first dining experiences, and our entry into the city marks another strategic step in expanding Popeyes®’ presence across India’s key consumption centres. We look forward to becoming a part of Coimbatore’s vibrant dining culture and serving our world-famous chicken to the city’s growing community of food lovers.”

The brand gained worldwide recognition with its iconic Chicken Sandwich, which sparked unprecedented consumer demand upon its debut. Following strong traction across Bengaluru, Chennai, Delhi NCR, Mumbai and Punjab, Popeyes® now brings its flavour-forward offerings to Coimbatore.

Marking its arrival in the city with the campaign theme “World Famous Chicken, Loved by Millions – Namma Kovai, Namma Popeyes®,” the brand aims to build strong local resonance while staying rooted in its Louisiana heritage.

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Average Daily Sales (ADS) for Popeyes® for Q1 were Rs 96K, comparable with established players in the category. The brand has also crossed ADS of Rs 100K in multiple existing markets. 

Popeyes® entered India in January 2022 through an exclusive partnership with Jubilant FoodWorks, opening its first restaurant in Koramangala, Bengaluru. After establishing its initial base in South India, the brand has since expanded into North and West India.

Vibhor Gupta, EVP and Chief Business Officer, Popeyes®, said, “Over the last four years, our ambition for Popeyes®️ in India has been clear: to build the most loved chicken brand in the country. The strong momentum we have built, with 97% year-on-year revenue growth and 40%+ like-for-like growth for the third consecutive quarter, gives us confidence in the strength of the brand, its growing consumer appeal and our on-ground execution. As we continue to scale, our focus remains the same – bring the distinctive Popeyes experience to more consumers across India.”

Sameer Khetarpal, CEO and MD, Jubilant FoodWorks Limited, said, “Popeyes is on fire in India—and we are just getting started. With 97% revenue growth, 40%+ LFL growth for the third consecutive quarter and strong store-level economics, the brand is proving that great food, bold flavours and great execution can create a powerful growth engine. We are stepping on the gas, with a clear ambition to build Popeyes into a ₹1,000 crore business over the next three to four years.”

Popeyes has retained its global product standards while adapting its offering to Indian preferences. With higher spice levels in India, Cajun flavours from Louisiana are well suited to Indian consumers. Popeyes® serves fresh, real chicken, which is marinated for 12 hours and hand-battered and breaded.

Popeyes® onboarded actor Rashmika Mandanna as its first brand ambassador in India to strengthen its consumer connect. A television commercial featuring her has been airing across Southern markets, further strengthening the brand’s visibility. Popeyes® has also partnered with Gen Z-focused creators such as Kusha Kapila and Akash Gupta to build stronger connections with younger audiences across social media.

During the quarter, Popeyes® introduced Bold Drinks in partnership with Sprite and Dip n’Drip Sauces, further expanding its menu with new formats while complementing its core food proposition. 

Jubilant FoodWorks has identified 200 locations for Popeyes®’ future expansion and plans to add approximately 35-40 stores annually over the next few years. The expansion will include entry into new markets as well as deeper penetration across existing markets.

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The new range features Bold Paneer, Classic Paneer, American Mayo Paneer Burst, Habanero Paneer Burst and Korean Paneer Burst, making it one of the widest paneer burger portfolios offered by any QSR brand in the country.

Speaking on the launch, Vibhor Gupta, EVP & Chief Business Officer, Popeyes® India, said, “At Popeyes®, we’ve always believed bold flavour should never be limited by choice. While we’re known for our iconic chicken, we also recognise that India’s vegetarian consumers are looking for the same excitement, variety and indulgence in their meals. Paneer is one of the country’s most loved ingredients, and with ‘5 Bold Flavours of Paneer’, we’re bringing together familiar comfort and globally inspired flavours in a way that sets us apart. This is our biggest paneer launch yet and an important step in building a stronger, more relevant vegetarian portfolio for Indian consumers.”

To bring the launch alive, Popeyes® has partnered with comedian Aakash Gupta, whose well-known love for paneer takes centre stage in the campaign. The digital-first campaign follows Aakash as he takes on Popeyes®’ challenge to discover whether the brand can truly deliver India’s boldest paneer burger experience.

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According to reports, the decision comes amid continued financial losses and limited scale-up of the Dunkin’ brand in the Indian market,

As of December 2025, JFL operated 27 Dunkin’ outlets, having closed several stores over the past year. The brand contributed less than 1% to overall revenue and reported losses in FY2025, making it a non-core segment for the company.

Jubilant FoodWorks stated that it will evaluate options for the existing stores, including potential sale or transfer of franchise rights, in consultation with Dunkin’.

The company will continue to focus on its core growth engines, including Domino’s and Popeyes, and does not expect any material financial or operational impact from this move.

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Launched in partnership with AMRL, the new store underscores Popeyes’ focus on bringing its globally loved flavours to one of India’s busiest aviation gateways. The Mumbai T2 opening reflects the brand’s growing momentum and its intent to be part of premium locations like the airport.

Visitors at Mumbai T2 forecourt can now enjoy Popeyes’ globally renowned favourites such as the Chicken Sandwich, Signature Fried Chicken, Boneless Chicken with international flavours, and a Hot & Messy range curated for the Indian palate. Staying true to its Louisiana Cajun heritage, all chicken is fresh, hand-battered, hand-breaded, and marinated for 12 hours to deliver bold, distinctive flavour.

Speaking on the expansion into airport locations, Sameer Khetarpal, CEO and MD, Jubilant FoodWorks Limited, said that airports have become critical touchpoints for brand discovery and repeat engagement. “Airports are no longer just transit points, they are where brands are discovered. Launching at Mumbai T2 allows us to engage with a high-intent, high-frequency audience and take Popeyes beyond the high street. After a strong response in Mumbai since August, this opening is a deliberate move to scale the brand in premium travel-led locations.”

Highlighting the role of food and beverage in shaping passenger experience, a spokesperson from AMRL noted that curated partnerships are central to their airport strategy. “The launch of Popeyes at CSMIA marks a significant milestone in AMRL’s F&B growth. Airports today are evolving into lifestyle destinations, and food & beverage plays a pivotal role in shaping that experience. Partnering with a globally iconic brand like Popeyes aligns strongly with our vision of offering world-class choices to travellers. Mumbai Airport T2, being one of India’s busiest and most aspirational gateways, is the perfect location for this debut. This collaboration reflects our focus on quality, consistency, and global relevance. We remain committed to strengthening India’s airport F&B ecosystem through meaningful partnerships.”

The Popeyes Mumbai T2 store is now open to travellers, offering dine-in and takeaway options for both domestic and international passengers.

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Operated in India by Jubilant FoodWorks Ltd., Popeyes® is renowned for serving juicy fried chicken that is marinated for 12 hours with bold Cajun spices and hand-battered to perfection — bringing the authentic taste of renowned Louisiana flavors to food lovers across India. This signature preparation ensures every bite offers bold flavors that go all the way to the bone, giving Popeyes® a distinct and superior edge over other players in the market.

The new stores in Mumbai offer some of Popeyes®’ best-selling menu items — including the legendary Chicken Sandwich, the signature Fried Chicken and the fan-favorite Hot & Messy chicken.  This year, Popeyes introduced a range of flavored wings available in six bold international flavors, which have quickly become a rage amongst guests and are now amongst the bestsellers. The menu also comprises a range of delicious vegetarian burgers for the vegetarian guests. Every dish is freshly prepared, ensuring great taste and consistent quality with every order.

Sameer Khetarpal, CEO and MD, Jubilant FoodWorks Limited, shared his excitement, stating, “We are thrilled to bring Popeyes® to Mumbai, a city renowned for its love for vibrant and diverse flavors. The brand has received an incredible response across India, and we are confident that Mumbaikars will embrace our signature offerings with the same enthusiasm. With a strong emphasis on quality, bold flavors, and exceptional service, we aim to deliver an unforgettable dining experience that celebrates Popeyes’ global legacy.”

Gaurav Pande, Executive Vice President & Business Head, Popeyes India, added, “Mumbai is a key market for us, and  we are delighted to make a grand entry in the city with four stores at prime locations including Inorbit Mall Vashi, Phoenix Marketcity Kurla, and Viviana Mall Thane. We’re excited for our Gen Z and millennial audiences to experience everything from the Chicken Sandwich “that broke the internet” to exciting new flavors in our wings range.”

As Popeyes integrates into Mumbai’s food scene, it brings more than just a menu – it offers a celebration of flavor, culture, and community. Whether you are a die-hard chicken fan or just looking to try something new, Popeyes® invites you to dive into its bold, flavor-packed offerings and experience the true spirit of Louisiana—right here in Mumbai.

Now open at

·         Phoenix Marketcity Mall – Kurla

·         Inorbit Mall – Vashi

·         Viviana Mall – Thane

And launching very soon at the Terminal 2, Mumbai Airport.

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“Popeyes is our priority and will scale up faster,” Khetarpal stated. JFL currently operates 2,100 Domino’s outlets in India and 60 Popeyes stores, aiming to add 50 Popeyes locations annually.

JFL also manages Dunkin’ and Hong’s Kitchen with 30 stores each and holds Domino’s franchise rights in Turkey, Bangladesh, Sri Lanka, Azerbaijan, and Georgia, totaling over 3,000 outlets globally.

With 70% of Domino’s orders coming via delivery, Khetarpal emphasized JFL’s commitment to value, stable pricing, and improved in-store experiences despite inflation concerns. Domino’s has 1.2 crore monthly active users, with an average order value of Rs. 400 and a frequency of three orders per year.

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The food court hosts an array of popular brands like Tunday Kababi, Jung Bahadur Kachori, Kuremal ki Kulfi, Gaya Prasad Paranthe Wale, and Qureshi Kabab Corner, allowing these eateries to reach a broader audience while preserving their authenticity. Dawatpur also features a variety of modern food brands such as Burger King, Domino’s, Chinese Wok, Haldiram’s, Popeyes, and Hira Sweets. This mix ensures that there is something to cater to every palate, making Dawatpur a versatile culinary destination for both locals and tourists.

Talking about the new food court, Jatin Goel, Executive Director, Omaxe Group, said, ‘‘At Dawatpur, we celebrate and promote the diverse flavours of Delhi’s streets, offering an immersive experience that transports visitors back to the Mughal era.”

One of the standout features of Dawatpur is its ability to balance local culinary heritage with international dining options. This strategy ensures every visitor can find something to enjoy, whether they seek local flavours or international delights. The thematic setting of Dawatpur further enhances this balance by providing an ambiance reminiscent of India’s royal past.

Innovative strategies and events have significantly increased foot traffic and revenue at Dawatpur like “Dawatpur ki Kahaniya,” a poetic evening created in collaboration with the Unheard group, combines poetry and fictional elements tailored specifically for Dawatpur. Creating a unique and engaging environment also requires innovative interior designs, thematic decor, and interactive elements that enhance the dining experience.

Dawatpur offers not only a culinary journey but also an immersive experience. With its strategic location, diverse food offerings, and innovative approach, Dawatpur addresses the long-standing issues of Chandni Chowk by providing a hygienic, spacious, and eclectic dining environment. It bridges the gap between the old and the new, preserving the essence of Delhi’s culinary heritage while introducing modern conveniences. This fusion makes Dawatpur not just a food court, but a cultural and gastronomic landmark of Delhi.

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“What a weekend to start with !! Popeyes new store launch in Delhi NCR today at Pacific Mall, Jasola and Mall of Faridabad,” wrote Kartik Shandilya, Lead Business Development at Popeyes – North India in a LinkedIn post.

The two new restaurants are located at Pacific Mall Jasola, NH-19, beside Jasola Apollo Metro Station, Jasola, New Delhi and Mall of Faridabad, NIT Bus Stand, K L Mehta Road, 01, New Industrial Township, Faridabad.

Jubilant Foodworks expects its fried chicken brand Popeyes to cross Rs 1,000 crore in sales in the next 3-4 years, its CEO & MD Sameer Khetarpal said last week in a media interaction.

The brand entered North India with the launch of its first outlet at Omaxe Chowk in Chandni Chowk recently. The decision to establish a Popeyes outlet in Chandni Chowk, one of Delhi’s oldest and busiest markets, renowned for its cultural heritage, underscores Jubilant Foodworks’ strategic approach to catering to diverse consumer preferences and leveraging high-traffic areas.

“This has truly been a testament to the excitement and love shown by our customers in the Capital Region, who have tasted the Popeyes flavor in other cities and have since been eager for Popeyes to open a store closer to home. We are confident that our new store in Delhi will attract chicken enthusiasts in large numbers and will contribute to the growing number of fans of this storied brand,” read the company’s LinkedIn handle.

The company has already opened 35 Popeyes outlets in India so far and is planning to ramp up expansion in the coming months. Jubilant Foodworks is the India master franchisee of Popeyes Louisiana Kitchen Inc. to open and operate Popeyes-branded restaurants in the country. It introduced Popeyes to India with a first outlet in Bengaluru in January 2022.

Jubilant Foodworks has so far adopted a cluster approach in India for Popeyes, rolling out restaurants in southern cities including Bengaluru, Chennai, Hyderabad, Coimbatore, Madurai and Manipal.

Towards the end of 2023, Jubilant had revealed plans to take the brand to the North of the country, specifically Delhi-NCR. Popeyes plans on opening at least 4 more outlets in the region this year, including in major malls.

Apart from Popeyes, Jubilant Foodworks operates as the India franchisee of other US fast food brands namely Domino’s Pizza and Dunkin.

The American multinational chain of fried chicken restaurants was founded in 1972 in New Orleans, Louisiana and is currently headquartered in Miami. Over time, the brand has revamped its visual identity and restaurant ambiance, adopting a more contemporary approach to reflect the culinary depth of the brand.

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