Its arrival comes at a time when India’s snacking landscape is undergoing a marked transformation. Industry reports indicate significant rise of the gourmet foods segment. Further, younger, urban consumers are seeking more elevated and flavour-driven experiences, inspired by their exposure to global cuisines and a growing curiosity for indulgence flavours. As consumers move towards quality, experimentation and exploration, Red Rock Deli® enters the market as a timely response to this evolving appetite, rooted in PepsiCo’s legacy of innovation and consumer centricity.

Guided by its philosophy of Savour the Adventure, Red Rock Deli introduces a four-flavour lineup crafted across its signature formats: Basil Thai Sweet Chilli (Kettle), Olive & Greek Salad and Cheddar & Parmesan Risotto Style (both Baked), and Cheese & Korean Buldak (Popped).

Introducing the Red Rock Deli range, Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India said, “Red Rock Deli brings gourmet snacking, created with artisanal craftsmanship, layered flavour profiles, and culinary experimentation. Today’s urban consumers are seeking premium, chef-inspired snacks that feel both elevated and accessible. Introducing the brand in India is catering to this consumer shift toward richer textures, bolder ingredients, for intentional snacking moments. With this range, we’re offering indulgent, mindful snacking while staying true to PepsiCo’s commitment to innovation and consumer centricity.”

Building on the vision, Sriram Iyer, Marketing Director – Red Rock Deli, PepsiCo India added, “Red Rock Deli is a celebration of thoughtful craftsmanship and culinary curiosity. Each recipe draws from global flavour inspirations and is perfected for Indian palates. Our digital-first launch along with a creator-led discovery campaign is designed to build desire organically. Red Rock Deli pushes the boundaries of what snacking can be in India: more gourmet, more indulgent and more adventurous.”

Available across leading quick commerce platforms, Red Rock Deli reflects PepsiCo India’s continued focus on creating differentiated snacking experiences for a new generation of consumers, combining global inspiration with local relevance and a deep respect for taste innovation.

Available on Blinkit:

• Kettle Chips – Basil Thai Sweet Chilli (58g, ₹60*, Pan India), packaged in a convenient pillow pack.
• Baked Chips – Olive & Greek Salad (53g, ₹60*, Pan India), in pillow pack.
• Baked Chips – Cheddar & Parmesan Risotto Style (53g, ₹60*, Pan India), in pillow pack.

Popped Chips – Cheese & Korean Buldak (75g, ₹125*, South India), containing veggies and rice, presented in a canister.

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According to sources quoted in The Economic Times, the discussions are centred around introducing ready-to-drink (RTD) beverages with low alcohol content — a category witnessing growing traction globally. VBL Chairman Ravi Jaipuria confirmed that both companies are evaluating opportunities in this emerging space, saying, “This segment is doing well globally and we are exploring it for India too.”

If the plan materialises, it would represent the first time PepsiCo and Varun Beverages collaborate on an alcoholic product line in India. Globally, PepsiCo has already taken measured steps into the space through Mountain Dew’s alcoholic variant, “Hard Mtn Dew”, produced in partnership with the Boston Beer Company in the United States.

The Indian alcoholic beverage market, estimated at over Rs 3.9 lakh crore, has been witnessing steady expansion, with strong growth in the low-alcohol RTD category—driven by younger consumers seeking lighter, flavour-forward alternatives to traditional spirits and beer. Industry data suggests that the RTD category in India is projected to grow at a CAGR of over 10% over the next five years, propelled by urbanisation, changing social norms, and premiumisation trends.

Both companies, however, have emphasised that the talks are still at an exploratory stage and no definitive decision has been made. The potential collaboration underscores PepsiCo’s and VBL’s shared intent to tap into evolving consumer trends and diversify their beverage portfolios to align with global consumption patterns.

If executed, this move could signal a new phase in India’s beverage landscape—where traditional soft drink giants begin to bridge into low-alcohol innovation.

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The new identity, featuring a redesigned “P” mark and a contemporary visual system, encapsulates three key pillars of PepsiCo’s strategy: consumer-centricity, sustainability, and taste. The evolved design also reflects the brand’s shift from being perceived as a beverage-led business to a unified food and beverage powerhouse. The updated tagline, “Food. Drinks. Smiles.”, underscores this positioning while highlighting PepsiCo’s diverse portfolio that includes Lay’s, Doritos, Quaker, Gatorade, and Tropicana, alongside its flagship Pepsi brand.

According to the company, the new design draws inspiration from real-world cues — from the earthy tones of agriculture to the refreshing hues of its beverage heritage — while introducing a custom lowercase typeface to convey approachability and modernity. The rollout will begin across digital platforms before expanding globally to packaging, manufacturing sites, and corporate signage from January 2026.

Ramon Laguarta, Chairman and CEO, PepsiCo, described the shift as a move toward becoming “faster, stronger, and better.” He emphasized that the refreshed identity represents more than a logo change — it is a reflection of the company’s intent to accelerate innovation, strengthen digital capabilities, and enhance sustainability performance across the value chain.

For emerging markets such as India, where PepsiCo’s portfolio spans both beverages and snacks, the unified brand identity is expected to strengthen cross-category synergies and improve marketing efficiencies. By consolidating its corporate presence under one cohesive visual and strategic framework, PepsiCo aims to reinforce its global brand equity while responding to local consumer preferences with greater agility.

The rebrand also highlights PepsiCo’s long-term commitment to regenerative agriculture, emission reduction, and responsible packaging — all key tenets of the pep+ agenda. As the company continues to scale its sustainability and digital transformation initiatives, this corporate identity marks a clear declaration: PepsiCo’s next phase of growth will be defined by purpose, agility, and an unwavering focus on delivering value across categories and markets.

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In his new role, Siddharth will be at the helm of Moët Hennessy’s iconic portfolio in India, including Dom Pérignon, Moët & Chandon, Veuve Clicquot, Hennessy, Glenmorangie, Belvedere, Chandon, and Volcan. He will be responsible for shaping the company’s long-term growth strategy, driving consumer-centric innovation, and deepening the cultural resonance of Moët Hennessy’s brands with India’s new generation of luxury consumers, whilst building on the company’s legacy of excellence and innovation.

With over 24 years of extensive experience in the FMCG and Wines & Spirits industries, Siddharth brings proven expertise in business transformation, market development, and scaling high-performing teams across domestic, travel retail, and international markets. He has held senior leadership roles at PepsiCo, Pernod Ricard, Moët Hennessy, Diageo, and, most recently, The Coca-Cola Company (HCCB), where he pioneered the Ready-to-Drink (RTD) alcoholic beverages category in India, shaping an entirely new consumer segment.

Siddharth is no stranger to Moët Hennessy India- during his earlier tenure as Sales Director for India and South Asia (Domestic and Travel Retail), he played a pivotal role in strengthening the company’s presence and expanding presence across key markets. His return marks a full-circle moment, underscoring both his deep understanding of the business and his vision for its future.

Speaking on the new leadership appointment, Anne Claire Delamarre, President, Asia Pacific, shared, “India is a market of immense potential, with a new generation of consumers embracing luxury, craftsmanship, and global experiences in unique ways. We are deeply committed to continuously expanding our presence here, and Siddharth’s appointment reflects that ambition. His strong leadership, proven track record, and deep understanding of both Moët Hennessy and the Indian consumer landscape make him ideally placed to lead our next phase of growth in this exciting market.”

Speaking on his appointment, Siddharth Suri said, “It is an honour to return to Moët Hennessy India at such an exciting inflection point. India is one of the most dynamic luxury markets in the world today, and I look forward to leading the transformation of the company into its next chapter of growth. By building stronger consumer engagement, customer connections, fostering innovation, and driving sustainable business practices, we will continue to set new benchmarks for Moët Hennessy in India.”

The appointment of Siddharth Suri signals Moët Hennessy India’s strong commitment to shaping the future of luxury experiences in India. With his leadership, the company is poised to not only grow market share but also redefine how Indian consumers engage with wines and spirits- through immersive experiences, local relevance, and uncompromising excellence.

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He joins Dabur from Reckitt, where he spent over nine years as Head of Digital Marketing, spearheading campaigns for Dettol, Durex, Veet, and Moov—initiatives that delivered measurable business outcomes and won recognition at the APAC Effies, Asian WARC, and EMVIES.

Mukherjee also serves as a Board Advisor to the Indian Influencer Governing Council and is a member of the Mobile Marketing Association’s APAC Retail Media Network, contributing to shaping best practices in digital and retail media. Previously, he held leadership roles at GSK (now Haleon), Mindshare, GroupM, and Publicis Groupe, managing digital strategy for global and Indian brands such as Sensodyne, Eno, PepsiCo, Twinings, Domino’s, HP, and MTS.

Recognized among the IMPACT Digital Power 100 and named one of Brand Equity’s Top 30 Digital Marketers, Mukherjee brings deep expertise in leveraging data, technology, and content to drive consumer connections and business growth.

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Recognizing India as one of its top three markets for food, snacks, and beverages, PepsiCo has already established greenfield manufacturing plants in Uttar Pradesh and Assam to meet rising consumer demand. The company plans to continue its aggressive expansion with two additional facilities, including one in southern India.

“We see India as a key engine of growth for PepsiCo’s global business. While it is not as large as North America due to the category’s evolution, per capita consumption in India remains relatively low. We expect India to be one of PepsiCo’s fastest-growing markets,” said Kotecha.

India is among PepsiCo’s 13 to 15 key anchor markets for global expansion, with Kotecha emphasizing the country’s economic stability and long-term growth potential. He reaffirmed PepsiCo’s alignment with India’s economic vision for 2030, underscoring the company’s long-standing presence of nearly 30 years in the country.

“We need to accelerate our investments and capitalize on the opportunities India presents. While we have been investing steadily, we are now ramping up efforts to solidify our market position,” Kotecha added.

With robust financial growth, expanding operations, and continued investments, PepsiCo remains focused on deepening its presence in India and tapping into the country’s vast economic potential.

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