This latest round brings Troo Good’s total funding to approximately Rs 130 Crore. Troo Good last raised Rs 55 Crore in a Series A round in November 2021. The company has consistently remained profitable, showing revenue growth year-on-year while competing in the highly competitive FMCG market. This focus on profitability and expanding its retail footprint, online sales channels, and new geographies has cemented investor confidence, as demonstrated by Oaks Asset Management and V Ocean Investments’ continued support.

Vivek Anand PS, Partner at Oaks Asset Management, expressed his confidence in the brand, saying, “Troo Good has consistently delivered value year after year, proving the strength of its business model and the exceptional leadership of founder Raju Bhupati. Our confidence in the brand has only grown, and we are very happy to be part of this next phase of their journey.”

Speaking on the successful fundraise, Raju Bhupati, Founder and CEO of Troo Good, commented: “This funding marks a pivotal moment in our growth journey as we scale our infrastructure, expand our distribution network across India, and focus on innovative millet-based products. We are committed to making healthy, affordable snacks accessible to all and are excited about the opportunities ahead. The funds will help us enhance our manufacturing capabilities, reach more consumers, and innovate with new products that cater to our customer’s evolving tastes and needs. I am extremely excited about the partnership with Puro Wellness in particular since they bring immense complementary skills and strategic distribution depth to Troo Good.”

Troo Good will continue to focus on growing its market share in the rapidly expanding healthy snacks segment. The company is preparing to establish the Troo Good brand as a leader in the millet-based snack category.

Mr. Ruchir Modi, Founder of Puro Wellness, stated, “We are deeply aligned with Troo Good’s vision of delivering healthy, affordable snacks to India’s mass market. This partnership is a natural fit for Puro Wellness as we expand our mission to build a comprehensive wellness foods platform. Beyond capital, we are bringing our extensive distribution network and strategic expertise to the table, ensuring that Troo Good becomes a household name across the nation. Together, we aim to elevate the wellness food industry and make healthy eating accessible to millions more.”

The post Troo Good Raises USD 9 Million in a Fresh Funding Round with Follow-on Investment by Oaks Asset Management appeared first on Business of Food.

With this new infusion from Z3Partners, Wow! Momo’s total Series D funding now stands at Rs 480 crore. Out of this amount, Rs 270 crore was a primary infusion, while Rs 210 crore came from a secondary purchase of shares from early investors—the Indian Angel Network and Lighthouse Funds.

Since its inception in 2008, Wow! Momo has amassed over Rs 625 crore in external funding. Notable investments include ₹40 crore from Lighthouse Funds in 2017 and Rs 120 crore from Tiger Global Management in 2019, as per the media report. 

The company has three distinct brands—Wow! Momo, Wow! China, and Wow! Chicken. Wow! Momo has a widespread presence with over 300 outlets across 17 cities in India.

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