By partnering with Beniwal, who seamlessly balances his acting and fitness journey, Myprotein seeks to motivate the youth of India to prioritize their well-being.

Expressing his excitement about the collaboration, Harsh Beniwal said, “I am thrilled to partner with Myprotein, which has been an integral part of my fitness journey. I am honored to collaborate with a brand that shares my passion for health and wellness. Together, we aim to motivate and empower individuals to prioritize their physical and mental well-being.”

A spokesperson from Myprotein added, “We are delighted to join forces with Harsh Beniwal, whose influence in India is exceptional. This collaboration exemplifies our commitment to spreading our message far and wide, inspiring everyone to move a little more and prioritize their health. It underscores the message of unity and strength encapsulated in our tagline, ‘Stronger Together, Since 2004.’ By reaching a diverse audience, we are ensuring that everyone can embark on their fitness journey and achieve their goals—no matter their starting point.”

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Each serving of the new whey protein flavor offers 23g of high-quality protein, essential for daily nourishment. With only 1.9g of fat, 1.8g of carbs, and 114 kcal per serving, it supports muscle growth and bone maintenance. The protein powder is rich in essential amino acids and BCAAs, ensuring the body remains strong and resilient.

Myprotein is hosting an online event running until May 31, 2024. This event features significant discounts, promotions, special offers, and showcases innovative new products.

Neil Mistry, CEO , THG Nutrition, said, ‘‘As we celebrate 20 years of Myprotein, we reflect on our incredible journey and the lives we’ve impacted along the way. Our success is built on a foundation of quality and innovation, driven by a passion for helping our customers achieve their fitness and wellness goals. We are excited to invite our community to join us in celebrating this milestone through our Impact Sale, where we offer exclusive discounts and introduce new, cutting-edge products.’’

Founded in 2004, Myprotein has been dedicated to delivering high-quality, innovative products that support athletes and fitness enthusiasts worldwide. The brand has grown into a comprehensive health and wellness provider, consistently pushing the boundaries of sports nutrition.

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With a focus on educating and transforming the perception of nutrition intake in India, Myprotein’s commitment to health and nutrition is in line with both Indian and global standards. The brand has earned successive certifications from reputable independent testers such as Labdoor & Informed Choice. Additionally, Myprotein has collaborated with Indian partners, maintaining FSSAI certification since 2004, ensuring the delivery of quality products. Furthermore, the brand aligns itself with ESSNA, a leading voice in the sports nutrition industry across Europe.

Addressing the prevalent protein deficiency and lack of awareness regarding nutritional needs in India, Myprotein continually tailors its products to suit the diverse tastes and preferences of the Indian audience. Their offerings include protein-rich alternatives like IMPACT Whey Protein Kulfi, Thandai, Keventers Range, and Nimbu Pani protein powders. Moreover, the brand emphasizes educational initiatives to debunk myths surrounding sports nutrition and underscore the tailored benefits of its products for various athletic pursuits.

A key aspect of Myprotein’s strategy is its focus on supporting athletes from non-mainstream sports and underrepresented communities. The brand seeks to expand its roster to include talents from diverse sporting disciplines such as taekwondo, running, and weightlifting. With athletes like Prachi Choudhary, Niharika Vaishist, Latika Bhandari, Ankita Bali, Vikas Dahiya, and Nikhil Poojary already onboard, Myprotein aims to foster fringe sports that are witnessing peaks in interest and investment.

Speaking about the brand’s vision, Sudeshna Saha, Regional Manager India, Myprotein, said “We are committed to nurturing talent at all levels, from U-19 players to international competitors, and from metros to Tier II-III cities. Our partnerships with athletes like Jayesh Rane, Neha Goyal, and Afreen Hyder, along with collaborations with institutions like the Inspire Institute of Sports, underscore our dedication to fostering a thriving sporting ecosystem in India.”

Myprotein’s sales distribution network is available across both metro and non-metro regions of India. Moreover, with a global footprint spanning over 70 countries, the brand is catering to a thriving community of over 20 million loyal customers. Notably, Myprotein has made a significant stride with its Impact Whey Protein achieving a remarkable sales milestone surpassing 2.4 million units.

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