Mondelez India announced the launch of CÔTE D’OR, bringing one of Belgium’s most iconic and beloved chocolate brands to the country. Over the decades, the brand has become synonymous with premium chocolate craftsmanship, earning a loyal following across generations of consumers. The brand’s arrival in India marks another significant milestone in Mondelez India’s efforts to bring globally renowned chocolate experiences to local consumers. The launch comes at a time when demand for premium, authentic, and indulgent confectionery is on the rise, reflecting evolving consumer preferences for high-quality international brands and elevated chocolate experiences.

Established in 1883, CÔTE D’OR has been delighting chocolate lovers for more than 140 years with its distinctive cocoa intensity, exceptional quality, and rich Belgian heritage. Backed by more than a century old legacy, CÔTE D’OR remains one of the most cherished and enduring names in Belgian chocolate.  Crafted using carefully selected cocoa beans that deliver a rich, lingering taste experience with deep cocoa notes and complemented by subtle smoky and vanilla undertones. This signature flavour profile has made it one of Belgium’s most enduring and loved chocolate brands.

Nitin Saini, Vice President – Marketing, Mondelez India said, “Consumers today are increasingly seeking premium, globally inspired food experiences, and chocolate is no exception. As palates evolve, there is a growing appreciation for authentic brands that offer both exceptional quality and a compelling heritage story. CÔTE D’OR has been enjoyed by generations of chocolate lovers in Belgium for its distinctive cocoa taste and craftsmanship. We are delighted to bring Belgium’s favourite chocolate brand to India and offer a rich, indulgent chocolate experience shaped over 140 years of expertise.”

Indian consumers can experience CÔTE D’OR through a carefully curated portfolio that includes CÔTE D’OR Noir 70% Intense, CÔTE D’OR Noir 86% Extra Intense, CÔTE D’OR Whole Hazelnuts Milk Chocolate, CÔTE D’OR Caramelised Almonds Milk Chocolate, and CÔTE D’OR Whole Hazelnuts Dark Chocolate. Combining rich cocoa intensity with generous nut inclusions and authentic Belgian chocolate-making expertise, the range has been designed to deliver a premium and deeply indulgent experience for discerning chocolate enthusiasts.

The dark chocolate variants are priced at Rs. 499 for 100g packs, while the nut-filled variants are available at ₹599 for 180g packs. Consumers can purchase the range through leading quick-commerce platforms, making the premium Belgian chocolate experience more accessible across India.

The launch of CÔTE D’OR reinforces Mondelez India’s premiumisation strategy and its commitment to bringing globally celebrated chocolate brands to Indian consumers. Backed by over 140 years of heritage, distinctive cocoa richness, and iconic Belgian roots, CÔTE D’OR is poised to elevate the premium chocolate category in India and cater to the growing demand for authentic, high-quality indulgence.

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This strategic portfolio expansion reflects India’s growing taste for premium dark chocolate, offering consumers an indulgent experience that balances cocoa intensity with the zestful notes of orange.

Combining the timeless pairing of citrus and cocoa, the new Cadbury Bournville Orange variants have been crafted to deliver a refined multi-sensory experience. The deep, rich character of premium cocoa harmonizes with bright orange undertones, creating a sophisticated treat for both emerging and seasoned dark chocolate enthusiasts. This launch underscores Mondelez India’s continued commitment to leading the premium snacking segment through meaningful innovation and consumer-centric offerings.

Excited about the launch, Nitin Saini, Vice President – Marketing, Mondelez India, said, “Since introducing dark chocolate to India in 2009, Bournville has shaped the category’s journey, witnessing remarkable growth in recent years. As dark chocolate continues to premiumize in India, we’re expanding the Bournville range with distinct cocoa intensities and flavor pairings that elevate indulgence. The new orange variants bring together our signature richness with the vibrancy of citrus, offering Indian consumers more sophisticated ways to experience dark chocolate.”

The New Range:

• Bournville 50% Dark Chocolate with Orange: An inviting introduction to dark chocolate, this variant blend smooth 50% cocoa with a refreshing hint of orange, perfect for those exploring the category.
• Bournville 70% Dark Chocolate with Orange: The first of its kind in Bournville’s 70% cocoa range, this variant offers an intense dark chocolate experience balanced by subtle orange notes, crafted for a more evolved palate.

The new Cadbury Bournville Orange variants are now available across key retail outlets and e-commerce platforms in India.

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The campaign features a light-hearted ad film crafted by Leo Burnett, showcasing a father-daughter duo. The film demonstrates how playful sounds and gestures can diffuse tension, all while enjoying the twist-lick-dunk ritual of eating Oreos.

Commenting on the campaign, Nitin Saini, Vice President –Marketing, Mondelez India, said, “OREO has always aimed to build stronger connections within families. Through its ‘StayPlayful’ purpose, we believe a playful spirit can make all the difference. This campaign perfectly embodies that spirit by highlighting how a simple OREO twist-lick-dunk can help prevent everyday conversations from turning into arguments. We hope to inspire parents to embrace playfulness in their interactions with their children, thereby strengthening the special bond between parent and child.”

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for 75 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and has since been a leader in the chocolate category in the country. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata, and Chennai, with manufacturing facilities in Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh. It also has a global Research & Development Technical Centre and Global Business Hub in Maharashtra, along with a vast distribution network across the country.

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Based on the insight that children may often experience boredom during their summer break as their friends are away travelling away, the campaign, featuring popular television actress Shruti Sheth, aims to stir every child’s creativity by giving them a chance to create their own bestie with the help of unique animations. By simply scanning the QR codes on the Tang packs and visiting www.tangindia.in– Children along with their parents can create their unique bestie aka friend like avatar for the summer. Whether it’s a panda, an alien, wizard or even an astronaut, the possibilities are immense with over 1.25 lakh possible combinations.

Speaking about Tang’s campaign for the summer vacation,  Nitin Saini, Vice President- Marketing, Mondelez India, says, ‘‘We are happy to introduce the new campaign ‘Summer Break Bestie’ for the young hearts yearning for a fun-filled summertime. A child’s imagination is endless, and we are excited to see the avatars these kids will create to enjoy their summer break.”

Mondelez India Foods (formerly Cadbury India Ltd.) has been present in India for 75 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leading brand in the chocolate category in the country. The company also has iconic brands like Tang, Oreo, among several others in its portfolio. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a global Research & Development Technical Centre and Global Business Hub in Maharashtra and a vast distribution network across the country.

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Speaking about this unique approach on Cadbury 5Star’s long standing brand identity, Nitin Saini, VP- Marketing, Mondelez India, said, “Cadbury 5Star’s Do Nothing ideology has stood as a proud and humorous counter to the modern culture of living life on-the-go. Currently, the advent of AI is taking the industry by storm and making everyday job easier thus, leaving more room for people to ‘Do Nothing’, and as the cultivators of this ethos we want to help people ace it. The introduction of Nothing University is a cheeky take on this concept and our attempt to help everyone upskill in ‘Doing Nothing’. This will not only elevate the brand’s purpose but also establish an unforgettable and fun experience for the consumers of today.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India added “With AI dominating the news almost every day, there is a lot of debate and speculation about the impact it will have on every industry. In its signature irreverent style, Cadbury 5 Star has taken a crazy dig at it by celebrating the prospect that when AI does most of our work, we’ll get a lot of time to chill and do nothing. We have conceived and crafted the Nothing University and developed an entire curriculum around doing nothing efficiently in the future workplace, complete with interactive video lectures and a diploma.”

Shekhar Banerjee, Chief Client Officer & Office Head, West, North & East, Wavemaker India said“In the era of AI, 5Star’s Nothing University is revolutionizing norms with a witty curriculum on ‘Doing Nothing.’. In collaboration with top comedians, influencers, and brand partnerships, we aim to amplify the delight of ‘Do Nothing’, with a counterculture narrative. From enrolment to graduation, our media campaign is brimming with playful essence, embarking on a journey into the art of doing nothing, reshaping skill development with a touch of humour across multiple media touchpoints”

The innovative campaign was launched with a humorous and relatable digital film envisioning a future where while AI does its job, humans can embrace the art of doing nothing.

People can participate and experience this one-of-a-kind course online through the microsite 5staruniversity.com that hosts interactive video sessions. Once registered, people can take courses in modules taught by corporate-employees-turned-comedians Atul Khatri and Rahul Subramanian, equipping people to become future ready and focus on the exciting possibility of AI making people’s jobs easier and leaving more room to enjoy Doing Nothing in the midst of getting ready for an AI powered future workspace. At the end of the course, students will also get a certification as a fun take on the completion of this activation. That’s not all! Cadbury 5Star will also set up a physical campus for a short duration for people to experience the course on-ground through workshops, practice labs, research facilities for researching techniques in Doing Nothing while also being able to join the completion ceremony and collect their certificates.

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