The post Swapnil Parhad Shares his Insights on Tata Consumer’s Strategy for Modern Trade appeared first on Business of Food.

Position: Chairman, India Food Forum
CEO – Grocery, Reliance Retail

‘Supermarketwala’ and India’s Retail Icon Damodar Mall leads the grocery retail business for Reliance Retail Ltd. An in-demand columnist, commentator, and communicator, his writings feature across India’s mainstream business publications, while his pithy insights are followed by hundreds of thousands of retail professionals and companies across social media platforms. His remarkable book ‘Supermarketwala’, an unconventional, insightful publication on consumers and retailing in India, continues to be a must-have thesis for business heads across the retail and consumer fraternity for its fresh, perceptive outlook on changes sweeping the Indian consumer landscape.

The post Top Leaders of Retail: Damodar Mall, CEO – Grocery, Reliance Retail appeared first on Business of Food.

The FMCG sector is incredibly fast-paced, with products moving quickly and consistently in demand, regardless of economic fluctuations. This industry offers a stimulating work environment characterized by constant innovation. Companies continually rebrand, create new packaging, and explore diverse marketing strategies, fueling my inspiration and passion for this field.

What part of your job brings you the greatest fulfillment?

I find the greatest fulfillment in engaging with consumers and shoppers, learning about the latest industry trends, and understanding how individuals from different demographics interact with the same product in varied ways.

What personal qualities or skills are essential for thriving in this industry?

Crucial qualities for success in this industry include a strong understanding of consumer insights and data analysis, effective management of channel partner relationships, and building strong connections with category buyers. Additionally, recognizing the importance of all stakeholders is essential, as failing to fulfill commitments can lead to negative experiences.

Any role model who has influenced you?

Throughout my career, I’ve had the privilege of working with various managers and leaders, learning valuable lessons at each milestone. One key takeaway has been the importance of staying humble as I advance.

Any memorable experience or achievement in your career that you’re proud of?

I take great pride in my 13-year journey in the food industry, which has not only deepened my expertise but also provided me with invaluable opportunities to connect with influential business leaders. These interactions have enriched my professional network and broadened my perspective, significantly enhancing my growth and contributions within the industry.

How do you stay motivated and inspired in your role?

I strive to stay closely connected with my team and manager, recognizing that every journey has its highs and lows. I embrace failures as learning opportunities and celebrate every success, no matter how small.

What’s the one thing people might be surprised to learn about you?

One surprising aspect of my life outside of work is my passion for the Hindi language; I enjoy writing short stories. This creative outlet allows me to express myself and explore different narratives, enriching my perspective both personally and professionally.

How do you stay current with the latest developments and innovations in your field?

I stay updated through newsletters, LinkedIn, and my industry connections, recognizing that innovations in sales move quickly. However, my most valuable insights come from store visits and consumer interactions, which reveal competitor strategies and consumer needs.

Any learnings that you would like to share?

Consistency is key in making business decisions, even when some may fail. Embrace failure, learn from your mistakes, and move forward. Open communication and the exchange of ideas are essential for growth and improvement.

The post A stimulating, innovative environment fuels my passion for this dynamic industry: Abhinav Sharma, Head – Modern Trade, Cornitos – Greendot Health Foods Pvt. Ltd.        appeared first on Business of Food.

My greatest motivation stems from the dynamic nature of the food industry, which is not only fast-paced but also continually evolving, offering ample opportunities for innovation. The rise of the internet has made the world smaller, increasing exposure to diverse products and cuisines. This heightened awareness fosters a strong desire among consumers to explore and adapt to new offerings. I believe the food industry holds significant potential and will always thrive.

What part of your job brings you the greatest fulfillment?

The greatest fulfillment in my role comes from collaborating with and empowering my team. I find immense satisfaction in motivating them, offering support, and playing a part in their successes. Witnessing their growth and achievements not only inspires me but also strengthens my commitment to fostering a positive and productive work environment.

What personal qualities or skills are essential for thriving in this industry?

To thrive in this industry, strategic thinking and action orientation are essential. Strategic thinking allows professionals to analyze market trends and formulate long-term plans, while action orientation ensures the swift execution of those ideas. Together, these qualities foster informed decision-making and drive sustainable growth, enabling organizations to adapt effectively in a rapidly evolving landscape.

Any role model who has influenced you?

I don’t have a formal mentor, but I’ve been fortunate to work with exceptional managers who have greatly influenced my development. One taught me the importance of swift decision-making, while another showed me how to remain calm in chaotic situations. I continuously seek to learn from the leaders around me, adopting their valuable traits as I progress on my journey.

How do you stay motivated and inspired in your role?

I stay motivated by focusing on how I can contribute to positive change through actionable steps each day. This proactive mindset helps me remain resilient during challenging times, as I prioritize progress and consistently seek opportunities to make a meaningful impact, regardless of the circumstances.

How do you stay current with the latest developments and innovations in your field?

I stay current with the latest developments and innovations in my field by reading industry publications and actively engaging with former colleagues, leaders, and peers. This approach not only provides access to current trends and insights but also fosters valuable discussions that deepen my understanding and broaden my perspective on emerging topics.

The post Strategic thinking and action orientation are vital for success in this industry: Divyani Chaudhary, Head- E commerce & Modern Trade, Del Monte Foods Pvt. Ltd. appeared first on Business of Food.

My passion for food inspires my career in the food and grocery sector. This industry offers endless opportunities for innovation and plays a vital role in consumers’ lives, impacting health, sustainability, and culture.

What part of your job brings you the greatest fulfillment?

The most fulfilling aspect of my work is building brands in Modern Trade by creating strong identities and strategic initiatives that resonate with consumers and drive sales. I find satisfaction in navigating a competitive landscape, enhancing brand visibility, and seeing our efforts lead to tangible results and growth.

What personal qualities or skills are essential for thriving in this industry?

Agility and a strong desire to learn are crucial for success in the fast-paced food and grocery sector. Adapting quickly to trends and embracing new concepts foster innovation. Additionally, swift execution of strategies is essential for staying competitive. These qualities help me navigate challenges and drive impactful results.

Any role model who has influenced you?

Gary Paryzek, my mentor from Walmart, deeply influenced me in navigating Modern Trade. His expertise in brand management and market dynamics shaped my approach, encouraging critical thinking and innovative strategies. His support and feedback significantly boosted my professional growth and confidence.

Any memorable experience or achievement in your career that you’re proud of?

A memorable achievement was being named Retail Leader of the Year 2024 by UBS Forums. This recognition validated my hard work and ability to drive results, highlighting the innovative strategies I implemented and my team’s collaboration. It reinforced my commitment to excellence and inspired me to continue pushing boundaries in retail.

How do you stay motivated and inspired in your role?

I stay motivated by viewing challenges as opportunities for growth. I analyze obstacles to find solutions, fostering creativity and determination. Celebrating small victories helps maintain momentum and reinforces the belief that challenges can lead to positive outcomes, keeping me resilient even in tough times.

What’s the one thing people might be surprised to learn about you?

I’m a passionate foodie who loves exploring cuisines, trying new recipes, and discovering culinary gems. This enthusiasm enriches my personal experiences and enhances my professional perspective in the food and grocery sector, fueling my creativity and deepening my understanding of consumer trends.

How do you stay current with the latest developments and innovations in your field?

I stay updated on industry developments by engaging with various groups and forums, subscribing to relevant publications, and participating in webinars and networking events. This approach keeps me informed about trends and best practices, allowing me to apply new knowledge effectively in my work.

The post Agility and a strong desire to learn are crucial for success in the food and grocery sector: Amitabbh Singh, Senior Vice President, Patanjali Ayurved Ltd. appeared first on Business of Food.

I was inspired to pursue a career in the food and grocery sector because of its dynamic nature and the endless possibilities for innovation. The fast-moving consumer goods (FMCG) industry is not only driven by consumer demand but also constantly evolving with trends in health, sustainability, and technology. This environment fuels creativity, allowing me to develop and implement strategies that can make a tangible impact on consumer choices and business success. I am excited by the prospect of contributing to a sector that shapes everyday lives while also embracing the challenges and opportunities that come with rapid change.

What part of your job brings you the greatest fulfillment?

The most rewarding aspect of my role is delivering value to both internal stakeholders and customers. I thrive on developing innovative products while staying attuned to market dynamics and consumer needs.

What personal qualities or skills are essential for thriving in this industry?

Strong communication within the team and with external stakeholders leads to long term success.

Any role model who has influenced you?

I have been fortunate to work under the guidance of great business leaders as well as retailers. Their constructive feedback has helped me to grow professionally.

Any memorable experience or achievement in your career that you’re proud of?

One of my proudest achievements was successfully launching and driving market penetration in the Indian chutney category. Through a combination of strategic marketing, consumer insights, and innovative product development, we established our brand as the market leader. This experience not only reinforced my ability to identify and capitalize on emerging trends but also demonstrated the impact of collaboration and creativity in achieving significant business growth. Seeing our brand resonate with consumers and become a staple in their kitchens was incredibly fulfilling.

How do you stay motivated and inspired in your role?

My past success keeps me motivated to achieve my current goals.

What’s the one thing people might be surprised to learn about you?

I am passionate about cricket and dedicate 3-4 hours to playing every weekend.

How do you stay current with the latest developments and innovations in your field?

I stay informed by reading industry publications and newsletters, networking with peers, and making regular market visits across the country.

Any learnings that you would like to share?

One should excel in adapting to change and foster strong relationships with both internal and external stakeholders.

The post This industry enables me to implement impactful strategies for consumer choices and business success: Shreyas Abrol, Key Account Manager, Desai Foods Pvt. Ltd. appeared first on Business of Food.

I see food as an emotional bridge that connects people, fueling my passion for the food and grocery sector. I explore how culinary experiences can influence well-being, culture, and community, believing that enhancing food choices and accessibility fosters meaningful connections. This drives my commitment to making a positive impact in this pivotal industry.

What part of your job brings you the greatest fulfillment?

I find fulfillment in navigating a dynamic, competitive landscape that fosters agility and rapid learning. Collaborating with some of the brightest minds in the industry enhances this experience, pushing me to grow and innovate continuously.

What personal qualities or skills are essential for thriving in this industry?

Success in the food and grocery sector hinges on several key qualities and skills. Agility is essential, allowing professionals to adapt swiftly to changing market conditions and consumer preferences. Strong problem-solving skills enable individuals to navigate challenges effectively and implement innovative solutions. Resilience is vital in a competitive landscape, as it helps professionals bounce back from setbacks and maintain focus on long-term goals. Lastly, a relentless drive for results ensures that teams remain motivated and committed to achieving targets, ultimately contributing to sustainable growth and success in this dynamic industry.

Any role model who has influenced you?

I’ve been fortunate to have impactful mentors throughout my career. Komal Anand (MD of Havmor Ice Cream) and Swati Jain (Marketing Director at McCain Foods ANZ) emphasized professionalism and self-belief. Aditya Krishna (Director of Sales & Marketing at McCain India) guided my strategic thinking, while Mandar Keskar (MD of Storia Foods) offered invaluable leadership insights. Each has shaped my journey, providing key learnings and aspirational examples that have significantly contributed to my growth.

Any memorable experience or achievement in your career that you’re proud of?

Building a traditional trade ecosystem at McCain Foods, and achieving over 35,000 distribution points in just seven years, has been immensely rewarding. Given that frozen infrastructure in India’s traditional retail is still in its infancy, implementing our freezer governance model to drive distribution expansion stands out as a significant milestone in my career.

How do you stay motivated and inspired in your role?

I believe that true engagement begins with self-motivation, which is a powerful catalyst for achieving success.

What’s the one thing people might be surprised to learn about you?

I’m passionate about cricket—like most Indians—and I play with our corporate team almost every weekend.

How do you stay current with the latest developments and innovations in your field?

I stay updated through consistent learning via online resources, industry magazines, and professional networks.

The post By enhancing food choices and accessibility, I contribute to more meaningful connections among individuals, families, and society: Avishek Kar, Deputy General Manager- Modern Trade, McCain Foods India Pvt. Ltd. appeared first on Business of Food.

I was attracted to the dynamism in the sector and the fact that it is one of those unique sectors that allow a possibility to interact and influence consumption habits.  

What part of your job brings you the greatest fulfillment?

I enjoy gathering shopper insights from market visits to develop meaningful category solutions. Extensive travel across the country allows me to engage with diverse teams, and customers, enriching my understanding of various cultures and enhancing my work.

What personal qualities or skills are essential for thriving in this industry?

Crucial qualities for success in this industry include a focus on developing robust structures and processes for sustainable growth, expertise in creating win-win scenarios through synergistic account management, and a dynamic leadership style that adapts to evolving challenges and fosters collaboration.

Any role model who has influenced you?

Over the past decade, I’ve worked under several exceptional managers who have guided my career. I’m particularly inspired by our current Managing Director and CEO at GCPL, Sudhir Sitapati, whose long-term vision for the company and innovative approach to category development and problem-solving are unparalleled.

Any memorable experience or achievement in your career that you’re proud of?

In FY’24, GCPL modern trade grew faster than most FMCG peers in the industry, delivering a revenue growth of 21% and significant shift of 3% in profitability. I’ve been associated with the channel in the company for past 3 years now and I am proud of the milestone we’ve achieved through a series of sequential steps rooted in systems and processes. We were recognized and awarded as the Best Division in India sales by the organization.

How do you stay motivated and inspired in your role?

The desire to create new benchmarks in the industry keeps me motivated in challenging times.

What’s the one thing people might be surprised to learn about you?

I am a fitness enthusiast and pursue Cardio and Yoga.

How do you stay current with the latest developments and innovations in your field?

I take relevant courses from sources like Harvard Business School and Nielsen to stay updated on management trends. Such courses include Disruptive Strategy by Clayton Christensen; Strategy Execution by Professor Robert Simons; and Practical Category Management by Allan Amador (Nielsen).

Any learnings that you would like to share?

The three key lessons I value deeply are: aim for win-win scenarios that foster sustainable, transparent relationships, prioritize over quick wins for greater efficiency, and embrace a focused portfolio or skill set for better results and higher returns.

The post Focused strategies, win-win negotiations, and shopper engagement leads to growth and sustainable success: Amir Choudhary, Head, Modern Trade, Godrej Consumer Products Ltd. appeared first on Business of Food.

I love this sector for its dynamic consumer engagement and fierce competition. This industry fuels my passion for enhancing shopping experiences and drives innovation, requiring adaptability and market awareness. I’m excited to contribute to this evolving field and make a meaningful impact.

What part of your job brings you the greatest fulfillment?

The most fulfilling part of my work is building strong relationships with new prospects. Establishing trust and understanding their unique needs enhances engagement and sets the stage for successful partnerships. These connections allow me to tailor solutions and foster collaboration. Witnessing positive outcomes, like successful product launches, brings immense satisfaction and enriches my professional journey with valuable insights for both me and my clients.

What personal qualities or skills are essential for thriving in this industry?

A cooperative demeanor and willingness to learn builds relationships and fosters teamwork. These traits enhance communication, collaboration and adaptability to evolving consumer preferences.

Any role model who has influenced you?

I find inspiration in diverse secondary data sources rather than specific mentors. Analyzing industry reports and case studies helps me develop a unique perspective and forms my strategies. Engaging with various viewpoints fosters creativity and innovation, allowing me to carve my own path while staying attuned to market trends.

Any memorable experience or achievement in your career that you’re proud of?

One such achievement was leading the launch of modern trade and e-commerce operations, along with expanding into export markets. This required strategic planning and cross-functional collaboration. Identifying growth opportunities, I navigated implementation complexities, significantly boosting revenue and market reach.

How do you stay motivated and inspired in your role?

Engaging with thought leaders and peers at conferences and seminars not only keeps me informed about the latest trends and innovations but also provides valuable insights that I can apply in my work.

What’s the one thing people might be surprised to learn about you?

I’m genuinely curious and friendly. I love exploring new ideas, cultures, and experiences—whether it’s trying new cuisines, engaging with diverse individuals, or diving into hobbies.

How do you stay current with the latest developments and innovations in your field?

I leverage both primary and secondary data to gain comprehensive knowledge from all available sources.

Any learnings that you would like to share?

Stay attentive in today’s competitive landscape; opportunities won’t come knocking often. Create your own chances and seize them.

The post Harness data and your curiosity to drive innovation and build lasting partnerships in the food industry: Prateek Mishra, Export & Modern Trade Head, Rajesh Masala Udyog Pvt. Ltd. appeared first on Business of Food.

My passion for understanding consumer needs and shopping behaviors inspired me to work in the food and grocery sector. I aim to make a positive impact on daily lives by guiding food choices and promoting sustainability in the industry.

What part of your job brings you the greatest fulfillment?

I find it most rewarding to build strong relationships with retail partners and seeing successful product launches brings me joy. Additionally, mentoring my team and helping them grow in their careers is fulfilling, as it contributes to a positive workplace culture and drives overall success.

What personal qualities or skills are essential for thriving in this industry?

Important qualities for success in the food and grocery industry include good communication skills, being adaptable, and focusing on the customer. Also, being able to think strategically, work well with others, and solve problems is key to handling challenges and driving growth.

Any role model who has influenced you?

I have had 1-2 mentors who greatly influenced my career. They showed me how important it is to think strategically and build good relationships in the industry. Their advice helped me handle challenges and improve my leadership skills. Their belief in me motivated me to take on new responsibilities and keep growing.

Any memorable experience or achievement in your career that you’re proud of?

One memorable achievement was leading the launch of a ghee product that drove a remarkable 350% sales growth. Collaborating closely with my team and retail partners, I was thrilled to see our hard work rewarded by enthusiastic customer feedback.

How do you stay motivated and inspired in your role?

I stay motivated by setting clear goals and celebrating small achievements with my team, which keeps us positive. During tough times, I focus on learning and see challenges as chances to grow. I also look for inspiration in industry trends and success stories. Regular open communication helps us stay connected and tackle challenges together.

What’s the one thing people might be surprised to learn about you?

I love to travel and explore unique places. I enjoy experiencing different cultures and trying local foods, which often inspires my work in the food and grocery industry.

How do you stay current with the latest developments and innovations in your field?

I stay updated by reading trade magazines like Progressive Grocer, attending webinars, and engaging with industry experts. Networking with peers and participating in professional groups further enhances my insights into new trends, complemented by in-depth reports and articles on the food and grocery sector.

Any learnings that you would like to share?

One important lesson I have learned is to be adaptable because the food and grocery industry is always changing. Building strong relationships with my team and partners helps us work better together. Also, listening to customer feedback is key to making better decisions and improving our products.

The post The essential skills for success in food and grocery are adaptability, collaboration, and continuous learning: Sanjay Agrawal, General Manager – Modern Trade, Haldiram Foods International Pvt. Ltd. appeared first on Business of Food.