According to a LinkedIn post by Ketan Kalra, Founder & CEO Super Donuts India, the idea for SuperDaily emerged from a simple observation. Many residents of Chandigarh still remember the 24/7 convenience stores once located at petrol pumps, which became a part of everyday routines—from quick coffee runs and late-night snacks to emergency grocery stops. Over time, most of these stores shut down, but both the locations and the demand for round-the-clock convenience remained.

When the founders identified an opportunity to build something new at one of the highest-selling Indian Oil petrol pumps in Chandigarh, they decided to approach the location with a different perspective. Instead of placing an existing brand in the space, they asked a broader question: what should a modern 24/7 convenience space look like today?

That question eventually led to the creation of SuperDaily, a format designed around how people live today—where wellness, indulgence and convenience coexist.

Kalra’s LinkedIn post continues to explain that inside SuperDaily, several distinct concepts come together to create a multi-experience environment.

The Functional Drinks section offers smoothies, hydration blends and coffees enhanced with ingredients such as Ashwagandha, Biotin, Glutathione, Collagen, Vitamins and Electrolytes. Customers can choose their own functional boost depending on what they are looking for—energy, glow, recovery or focus—or simply enjoy their drink without any functional additions.

The space also features The Protein Bakery, which serves protein desserts, flourless cakes and indulgent treats created with smarter sugar alternatives.

For those seeking classic comfort food, the Dirty Good Corner, powered by Amsterdam Fries, offers smash burgers, loaded fries and thick shakes, with the option of protein thick shakes as well—reflecting the idea that everyday choices can balance indulgence with mindful options.

The post explains that beyond its café offerings, SuperDaily also functions as a discovery platform for emerging consumer brands. The space showcases products from brands including The Whole Truth, SuperYou, Binge, Talley Chips, Banner & Co, Bubz Probiotic Soda, Kolut Kombucha, Navic Naturals, Rebound, Minus 30 Ice Cream, Vedic Oils, and Salt, among others.

At its core, the concept aims to create a place where consumers can walk in at any time of the day or night—whether for a coffee, a smoothie, a burger, or simply to discover new products and brands.

While Chandigarh is the starting point, the long-term ambition behind SuperDaily is to build a format that can scale across India, reimagining the role of modern convenience spaces for today’s consumers.

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