Burgers: Icons That Never Miss

• The McAloo Tikki Burger continues to reign supreme, retaining its position as the top-selling burger through 2023, 2024 and 2025. Its enduring popularity underscores its iconic status, driven by a winning combination of taste, value, and familiarity that resonates across generations.

• Classic favourites dominate the burgers portfolio, with McVeggie, McChicken, and Chicken Surprise maintaining steady demand year-on-year. This consistency reflects consumers’ preference for trusted, comforting flavours they can always count on. 

• The McSpicy Chicken Burger remains a standout performer, reaffirming the sustained love for bold, spicy flavours among Indian consumers. Its continued success across multiple years highlights its role as a dependable indulgence choice.

Beverage preferences show clear stickiness, with Cappuccino, Iced Coffee, and Classic Cold Coffee continuing to lead the category in 2025. This trend signals a maturing café culture, where customers repeatedly return to their preferred coffee choices, complemented by the steady popularity of Chocolate Shake and Hot Chocolate.

Desserts: Familiar, Fun and Forever Favourites, Soft Serve remains the undisputed favourite dessert across all three years, reinforcing its status as a timeless McDonald’s classic. The McSwirl range, including McSwirl and Mango McSwirl, along with indulgent choices like Oreo McFlurry, continues to enjoy sustained demand, showing how customers’ switch between everyday nostalgic choices and indulgent treat moments

A Menu Built on Trust and Love

Overall, the three year data highlights how customers stuck to their favourites across categories. This consistency underscores the strength of McDonald’s core menu and its ability to deliver dependable and feel-good taste experiences.

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To promote its latest offerings, McDonald’s India has launched advertising campaigns devised by DDB Mudra Group. One of the ad films is set within a McDonald’s establishment with the storyline unfolding around three would-be robbers whose attention shifts from their intended heist to the allure of McSaver Meals, attractively priced at just INR 99. As they indulge in the McAloo Tikki Regular Meals, the abrupt blare of approaching police sirens jolts them back to their original purpose. Sharing a knowing glance, they hastily retreat to their vehicle. The robbers make a successful getaway, even as the police cars halt in front of the McDonald’s store. When the officers rush inside the outlet, they are captivated by the McSaver Meals showcased on the menu.

The second advertisement unfolds within the backdrop of a corporate convention. This television commercial centers on Mr. Marshall, a distinguished European delegate, engaged in dialogue with a company manager and a young employee. Amidst their conversation, the young employee notices a loose thread on Mr. Marshall’s sweater and attempts to fix it. However, as Mr. Marshall departs, the thread unravels, transforming his attire into an unintended crop top and ensnaring those in his proximity. In a gesture of reconciliation, the young employee extends a McDonald’s meal to Mr. Marshall, who graciously accepts the gesture of goodwill. Together, they indulge in the McSaver Meals priced at an attractive Rs. 149.

Talking about the campaign, Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S), said, ‘‘With our new ad campaign, we wanted to showcase the irresistible value of McSaver Meals and the moments of joy and connections that our valued customers can experience while enjoying these affordable meals. Through initiatives like McSaver Meals, we reaffirm that McDonald’s is the best value-for-money QSR destination for anyone, at any time of the day.”

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