In his new role, Krishna will build on McCain Foods India’s long-standing partnerships with growers, continuing the company’s pioneering work in developing French Fries potato varieties suited to Indian conditions. He will also focus on strengthening McCain’s contribution to India’s food processing industry and deepening its responsibility towards the communities it works with. 

Commenting on his appointment, Aditya Krishna, Managing Director, McCain Foods India, stated, “It is a privilege to lead McCain Foods India at this important stage of our journey. Over the years, McCain has built a deep legacy in the country—partnering with growers, pioneering the development of French Fries potato varieties suited to Indian conditions, contributing to the growth of the food processing industry, and supporting communities through initiatives such as Project Shakti and Project Utthaan. I am grateful for the opportunity to build on this strong foundation, and equally excited about the road ahead as we continue to grow the category, strengthen the McCain brand, and create long-term value for our growers, customers, consumers, and communities.”

Krishna brings nearly two decades of experience in Sales & Marketing across India and Southeast Asia at Mondelez International. Prior to this elevation, he served as Commercial Director at McCain India for over three years, where he was instrumental in accelerating retail business growth, elevating brand salience and driving consumer innovation.

Having held key positions within McCain’s India business, Kar brings deep institutional knowledge, market insight and commercial acumen to his expanded portfolio.

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A recognisable market gap was well played by McCain Foods regarding existing product offerings that are almost uncertain to deliver the crispiness, texture and flavour consumers crave when prepared in an air fryer. This is where McCain Foods India decided to launch Air Fryer Masala Crispers, a frozen potato snack developed exclusively for air fryer cooking. Rather than adapting an existing product, the company has engineered the new offering from the ground up to maximise crispiness, flavour and overall eating experience inside an air fryer.

One of the product’s defining features is its distinctive V-shaped design. More than just a visual element, the shape has been engineered to increase surface area for enhanced crispiness while also making it easier to scoop dips and hold seasoning more effectively. The result is a snack that delivers a crunchier texture, bolder flavour and a more engaging snacking experience with every bite.

The product has also been designed to solve a common challenge for air fryer users – the gap between convenience and quality. Every aspect of Air Fryer Masala Crispers, from its structure and texture to its crunch retention and seasoning, has been optimised specifically for air fryer preparation instead of being modified from a conventional frozen snack. Finished with a bold masala seasoning, the new launch brings McCain’s promise of “Crispy, Spicy, Very Mazedaar“ to life, combining familiar Indian flavours with a format created for modern kitchens.

Commenting on the launch, Shreyashi Keshri, Head of Marketing at McCain Foods India said, “As air fryers become an increasingly integral part of modern Indian kitchens, we saw an opportunity to rethink snacking for this new consumer behaviour. Rather than adapting an existing product, we engineered Air Fryer Masala Crispers specifically for air fryers, ensuring consumers can enjoy the perfect balance of crunch, flavour and indulgence. From the distinctive V-shape design to the bold masala seasoning, every element has been crafted to create a snacking experience that is crispy, spicy and very mazedaar.”

With Air Fryer Masala Crispers, McCain is responding to the changing habits of Indian consumers, who are increasingly embracing air fryers as part of everyday cooking. By creating a product specifically designed for this growing kitchen trend, the brand is blending convenience with flavour and innovation, reinforcing its commitment to shaping the future of at-home snacking.

The launch underscores McCain Foods India’s commitment to innovating in line with changing consumer preferences. As air fryers become an increasingly common feature in Indian kitchens, the company is focusing on developing products designed specifically for the way consumers cook today, delivering convenience, great taste and a consistently satisfying snacking experience.

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For nearly three decades, this partnership has been creating the most loved Fries. The journey of these iconic Fries begins with selecting the right potato and ends with a commitment to consistent quality. At the McCain plant in Mehsana, advanced techniques transform these farm fresh potatoes, while retaining their nutritional goodness and flavour profile.

On this International Potato Day, the spotlight turns to the unsung heroes – farmers who nurture the land to grow this versatile vegie and the potato itself that connects diverse ecosystems and feeds millions across the nation.

Nimeshkumar Sardarbhai Patel, one of the potato farmers from Idar, Gujarat, highlights the tangible impact of these innovative practices: “Since partnering with McCain I got to know a lot of new farming techniques such as drip irrigation. From this method, my potato yield has doubled, even with reduced use of water, space, and fertilizers. What was once just two acres of wheat has now expanded to four acres of thriving potato harvests. The potato farming here is benefiting not only my family but also inspiring over twenty farmers in our community.”

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