To promote the launch, McDonald’s India has collaborated with popular Kannada actor Kiccha Sudeep, who is the face of the new campaign, “Let the Crunch Takeover.” The campaign, conceptualized by DDB Mudra Group, features a TVC starring Kiccha Sudeep enjoying the Crispy Fried Chicken while highlighting its signature crispy texture.

Commenting on the new campaign, Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S), said, “At McDonald’s, we are constantly strengthening our menu portfolio to offer a variety of chicken products for our customers in the Southern markets. Our new Crispy Fried Chicken with the campaign featuring Kiccha Sudeep is a testament to this strategy. His expansive fan base and connection with our core audience in this region will drive strong consumer engagement and preference for our offerings.”

Over the years, McDonald’s India has strategically leveraged celebrity culture. The brand has previously been associated with other popular South Indian actors like Rashmika Mandanna and Jr. NTR. These collaborations have helped McDonald’s India effectively connect with its core audience and enhance brand affinity in the South Indian market.

The new Crispy Fried Chicken has a unique crunch and juicy texture, perfected through an in-house preparation process. This offering is now available across McDonald’s restaurants throughout the Southern regions. Customers can enjoy this crispy offering for dine-in, on-the-go Drive-Thru, and through McDelivery. 

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The campaign features a light-hearted ad film crafted by Leo Burnett, showcasing a father-daughter duo. The film demonstrates how playful sounds and gestures can diffuse tension, all while enjoying the twist-lick-dunk ritual of eating Oreos.

Commenting on the campaign, Nitin Saini, Vice President –Marketing, Mondelez India, said, “OREO has always aimed to build stronger connections within families. Through its ‘StayPlayful’ purpose, we believe a playful spirit can make all the difference. This campaign perfectly embodies that spirit by highlighting how a simple OREO twist-lick-dunk can help prevent everyday conversations from turning into arguments. We hope to inspire parents to embrace playfulness in their interactions with their children, thereby strengthening the special bond between parent and child.”

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for 75 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and has since been a leader in the chocolate category in the country. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata, and Chennai, with manufacturing facilities in Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh. It also has a global Research & Development Technical Centre and Global Business Hub in Maharashtra, along with a vast distribution network across the country.

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Ferrero Rocher’s film showcases actor Hrithik Roshan wrapping a box of chocolates and shares how his sister is best at gifting, but for a change, he would like to surprise her with a box of Ferrero Rocher. He further elaborates how the “Roshans love Rocher” (while popping a praline), the delicious hazelnut chocolate that is truly the finest. While in the Ferrero Rocher Moments ad, the brand reinstates its ideology of #MaketheMmmmomentPerfect.Th digital film opens with actor Sara Ali Khan frantically searching for her phone charger in her room. Little does she know that her brother Ibrahim has playfully hidden it and left a surprise for her. When Sara finally discovers her charger, she also finds a delightful box of Ferrero Rocher Moments alongside a heartwarming note that reads, ‘Happy Raksha Bandhan, Behna! – Love, Ibrahim.’ She then expresses her love for her sibling and how these small moments of joy make their bond perfect.

Speaking on the campaign films, Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, said, “Rakshabandhan is a time to celebrate the unconditional bond between siblings, and we are thrilled to be a part of these heartfelt moments with our consumers. Both our brand films aim to evoke nostalgia and showcase the joy of gifting with Ferrero Rocher and Ferrero Rocher Moments”.

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The campaign leverages the intriguing math of 65+49=69 to showcase the exceptional value offered by McSavers+.  Customers can now enjoy the new Chicken Surprise Burger priced at INR 65 and a classic Coke Float at INR 49, but instead of the expected total amount of INR 114, they will only need to pay INR 69,  which is a value proposition that doesn’t add up.

Apart from the Chicken Surprise Burger, McSavers+ also offers a range of snack options including McAloo Tikki, Pizza McPuff, McEgg Burger, and Regular Fries. Customers can pair any of these delectable snacks with a  Cola beverage for the unbeatable price of  INR 69.

The campaign is complemented by a TVC. It opens with a scene at a McDonald’s counter where two GenZ kids are amazed by the math-defying offer of  McSavers+. Their confusion is humorously likened to solving a complex math that even Newton would find challenging. The scene shifts to Isaac Newton sitting under a tree, being humorously struck by a Chicken SurpriseBurger while enjoying a Coke Float. The genius takes this strange incident as inspiration, symbolizing a breakthrough in understanding the unbelievable value. With the tagline “Value so good, it doesn’t add up,” the TVC effectively mixes historical wit with modern-day value expectations to create a memorable narrative that resonates well especially with the younger audience.

Talking about the new campaign, Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S), said, “We are delighted to launch the McSavers+ campaign targeted at the youth. Our constant aim is to make delicious feel-good moments easy for everyone, and democratize access to delicious food, being easy on the wallet. We have ensured that every aspect of this campaign – from the enticing price points to the playful and engaging communications – has been  crafted to resonate with Gen Z, a key audience for McDonald’s.’’

To enhance the consumer experience further, McDonald’s India has also launched a dedicated microsite, 654969.in, which provides customers with in-depth details about this exciting new offering. This campaign is available for a limited time period.

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The advertisement is set against a sunny backdrop featuring Mohammad Ashiq, winner of MasterChef India Season 8, and Kannada film actress, Megha S. The story unfolds with a husband deeply engrossed in his culinary passion, preparing delectable dishes using Sunpure Sunflower Oil. Meanwhile, his elegantly dressed wife misinterprets his culinary compliments as responses to her questions about her appearance.

The campaign is produced in Kannada, Tamil, Telugu, Marathi, Malayalam, and Hindi, and is available across both traditional and digital media platforms.

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The campaign’s ad film features actor Sara Ali Khan. In the film, Sara Ali Khan shows excitement as she announces that Team India has won the match. Celebrating this victory, she exclaims how perfect the match was and reveals how to make the moment even more special with Ferrero Rocher Moments. Grabbing a pack, she gleefully highlights its shareability and encourages the audience to cheer for Team India by sharing Ferrero Rocher Moments. The film ends with her joining her friends and sharing the pack with them.

The film showcases how Ferrero Rocher Moments elevate celebrations to “Make the Mmmmoment Perfect.”

Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, said, “We’re thrilled to join the nation in celebrating this momentous victory. Our new film, featuring the captivating Sara Ali Khan, encourages everyone to share Ferrero Rocher Moments and create perfect cricket-frenzy memories with loved ones. We are leveraging moment marketing and permissive content by identifying locally relevant content for India and amplifying it with celeb endorsement to be enjoyed by Indian consumers. All victories are celebrated with sweets, and here we give you the delectable creamy hazelnut taste experience in a crispy shell so that you enjoy this moment with a multi-sensorial delight.”

Ferrero India started its commercial operations in 2004. In 2007, the Government of Maharashtra awarded it mega-status for its state-of-the-art production plant in Baramati near Pune. India serves as a production hub for Ferrero in Asia and the Middle East. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi, and Kolkata, with a robust distribution network across all the metros and mini-metros of India. Ferrero’s well-known brands in India include Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®

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Commenting on the new campaign, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said, “Bisleri Limonata stands out in the lemon beverage market with its unique lime and mint combination, winning over millions of consumers. Aditya Roy Kapur is a great brand fit because he is one of the coolest actors today with an easygoing charm. With this campaign, we’re set to strengthen our bond with Gen Z consumers and drive even greater demand for Limonata.”

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.

Established by Ramesh Jayantilal Chauhan, Bisleri International, a leading packaged beverage company, has been around for over 50 years, and is touted as one of the largest premium beverage businesses in India, boasting the country’s largest-selling packaged drinking water. The company operates 128 plants and has a robust distribution network of over 6,000 distributors and 7,500 distribution trucks across India and the UAE. Bisleri offers a range of beverages, including Vedica Himalayan Spring Water, Bisleri Mineral Water, Limonata, Spyci Jeera Rev, and Pop. The company also has a D2C platform, Bisleri@Doorstep, providing an uninterrupted supply of Bisleri products to all e-commerce platforms.

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The integrated campaign aims to engage consumers by promoting the benefits of No Palm Oil snacks. Yogesh Tewari, Vice President, Marketing, Too Yumm!, said, “At Too Yumm!, we have been at the forefront of driving positive change in the snacking industry from day one. Our commitment to offering palm oil-free snacks, including our popular chips range, has been unwavering. With the No Palm Oil campaign, we aim to reinforce our position as the ‘OG of No Palm Oil Snacks’ and raise awareness about the importance of mindful snacking choices.”

The campaign employs a multi-pronged approach, leveraging digital platforms to emphasize the core message of No Palm Oil. This includes influencer marketing, social media campaigns featuring posts and memes, and on-ground activations across the country.

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During the fourth quarter, consolidated total income reached Rs 567.47 crore, a slight increase from Rs 561.96 crore in 2022. However, total expenses surged to Rs 565.51 crore from Rs 534.23 crore in the corresponding period a year ago.

For the fiscal year 2024, the consolidated total income amounted to Rs 2,410.28 crore, rising from Rs 2,298.52 crore in the previous fiscal. Nevertheless, the consolidated profit after tax for the fiscal year ending March 31, 2024, decreased to Rs 69.21 crore compared to Rs 111.58 crore in the previous fiscal.

In addition to financial challenges, Westlife Foodworld faced scrutiny in November 2023 when the Maharashtra state suspended the license of a McDonald’s outlet in eastern Mumbai. This action was prompted by allegations of using cheese alternatives and misleading consumers. Recently, the brand has collaborated with Chef Sanjeev Kapoor for a new campaign aimed at rebuilding customer trust in the quality of McDonald’s products.

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The brand has unveiled an ad film featuring Chef Sanjeev Kapoor in conversation with McDonald’s chefs, offering viewers an exclusive glimpse into the Mc Donald’s kitchen as they collaborate on the creation of the McCheese Burger.In the ad, Chef Sanjeev Kapoor familiarizes himself with the kitchen’s cutting-edge technology, showcasing the brand’s commitment to innovation and culinary excellence.

This advertisement is  available on digital platforms, including the Westlife Foodworld LinkedIn page. Through this campaign, the brand reaffirms its dedication to delivering high-quality food and maintaining stringent hygiene standards. Additionally, McDonald’s promises to continue innovating new products and create  feel-good moments for its valued customers

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