In a strategic move to meet growing consumer demand, the company is launching its product range in several new cities including Goa, Indore, Ahmedabad, Surat, Vadodara, Dehradun, Panchkula, Chandigarh, Jaipur, Lucknow, and Bhopal.

Discussing the expansion strategy, Rajat Diwaker, CEO-India, iD Fresh Food, said, “With the current expansion and new products in the pipeline, we’re well on course to achieve our revenue targets for FY 25. Expanding to 11 cities is a strategic decision to explore opportunities in tier 1 and tier 2 cities of India. Apart from the strategic plans and investments, innovation will continue to be at the core of our offerings, fostering the growth of our business in domestic and global markets.”

PC Musthafa, Global CEO and Co-founder, iD Fresh Food, added, “As we prepare for international expansion and our IPO journey, our key focus will continue to be on delivering world-class products and ensuring they are accessible to everyone. While we are thrilled with the love iD Fresh has received across India, our expansion into newer cities emphasizes our commitment to leading the movement for fresh and clean food in India. Our aim is to become the market leader in these regions within the next 12 to 18 months.”

This expansion aligns with iD Fresh Food’s growth strategy to enhance the accessibility and availability of its products nationwide. While the current focus is on making core products widely accessible, specific plans for each city will be shaped by market performance and consumer feedback in the next phase, according to the company’s statement.

Although the products will be available through both online and offline channels, iD Fresh Food aims to establish distribution centers in select cities within the next one to two months.  Additionally, the company has achieved a 25% year-on-year growth, and looks forward to hit Rs 700 crore mark in FY 2024-25. 

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