“Crossing ₹100 crore in FMCG is not just a revenue milestone for us, it’s proof that a QSR-born brand can build large, scalable consumer packaged businesses when execution leads to strategy, we have always believed that our restaurants are not the end point, but the launchpad. This is the outcome of years of building categories, not chasing trends,” said Sagar Daryani, Co-Founder & CEO, Wow! Momo Foods.

The Footprint Maximisation: With a formidable footprint across both Q-Com and Modern Retail, Wow! Momo FMCG is present across 450+ Cities in the country with over 6,000 touch points. In modern retail, the brand is present across leading chains including Reliance Retail, DMart, SPAR, Metro Cash & Carry, Nature’s Basket, and Modern Bazaar, alongside strong regional players such as Vijeta, Sangeetha, and Arambagh. 

Across quick commerce, Wow! Momo FMCG enjoys near-universal presence on Blinkit, Swiggy Instamart, Zepto, Flipkart Minutes, BigBasket, and Amazon, ensuring high visibility and velocity in impulse-led food categories.

Over the past 30+ months Wow! Momo FMCG has been able to establish presence to category leadership across both quick commerce and modern retail, making it one of India’s most widely distributed new-age FMCG brands.

Growing Beyond Frozen

Wow! Momo FMCG continues to lead the momos category across platforms, while Cuppa Noodles has emerged as a key growth engine. The cup noodles range currently clocks approximately ₹3 crore in monthly revenue and is available in over 1,000 Reliance Retail stores nationwide, alongside strong traction on quick-commerce platforms.

In January 2026, Wow! Momo FMCG entered packaged pouch noodles with 5 uniquely curated Korean Noodles range; a never-before taste culmination bringing the whole soul of Seoul in a single pouch. A move expected to accelerate growth in the ambient foods segment. The company has also initiated a focused general trade rollout in Karnataka and West Bengal, prioritising depth of distribution and on-ground execution. The on-going LPG crisis has pushed the consumption to consolidate around convenience – making Wow! Momo’s, Momo’s range, cup-noodles scale strong, grow by 20%-30% MOM.

Scaling Frozen and Ambient Food Categories

Wow! Momo FMCG’s portfolio is anchored around two core pillars:

1. Frozen Foods: Momos, Protein Rich Smileys, and frozen grated coconut, where the brand has emerged as category leader. The next big thing this summer remains: Launch and scaling of Wow! Kulfi, the recent rollout marks its entry into the fast-growing frozen dessert segment this summer.

2.Ambient Foods: Cup noodles, pouch noodles, and a growing pipeline of oriental cuisine-led offerings.

Global Expansion & Building Fortifying Exports

Exports have become a key growth pillar for Wow! Momo FMCG. The brand is currently present across Germany, the UK, Singapore, Poland, Russia, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, and the UAE, with the GCC emerging as a priority market.

In the Middle East, Wow! Momo FMCG is distributed by Al Tayeb, part of the LuLu Group, providing strong market access across the Gulf. With strong momentum across domestic channels and international markets, Wow! Momo FMCG is redefining how Indian QSR brands can successfully build large, scalable FMCG businesses. In India and internationally.

“From India to the world, our goal is simple, to build food brands that travel, scale, and endure,” Daryani said.

The Wow! Momo FMCG Saga

The brand’s FMCG story is all about focused category leadership, backed by execution, not experimentation. It is is turning QSR muscle into FMCG scale, building categories, creating heroes, and taking Indian food brands to the world. 

The story is about Indian entrepreneurship, building connections with the consumer and a story that starts from QSR kitchens to national shelves, from share of the stomach to share of your kitchen. It is about the company rewriting the playbook for how Indian food brands scale.

About Wow! Momo Foods Pvt. Ltd.
Wow! Momo Foods Pvt. Ltd. is one of India’s fastest-growing QSR chains, known for pioneering the momo category with innovative formats and flavours. With a strong presence across multiple cities and a diverse portfolio including Wow! Momo, Wow! China, and Wow! Chicken, the brand continues to drive category innovation and high-impact consumer campaigns.

The post Wow! Momo FMCG crosses ₹100 Crore ARR, redefines QSR-to-FMCG scale in India appeared first on Business of Food.

Nishad M.A., Director and CEO,  Lulu Group India, shared on his LinkedIn handle, “Celebrate the magnificent first anniversary of Lulu Hypermarket Coimbatore in grand style, graced by the legendary Superstar Sri. Rajinikanth through his exclusive video wishes! His iconic presence adds a touch of stardom to our momentous occasion. Sri. Rajinikanth, an esteemed figure in the hearts of millions, extends his heartfelt congratulations to Lulu Hypermarket Coimbatore, recognizing its remarkable journey and commitment to serving the community. As we mark this milestone, his video message sparks joy and excitement, elevating the festivities to new heights.”

He further added, “The Superstar’s words of encouragement inspire us to continue our pursuit of excellence, offering an unparalleled shopping experience to our valued patrons.”

Established in the early nineties, Lulu Hypermarket is the fastest-growing retail chain in the Middle East and Asia. The group operates 13 malls in the GCC and 5 malls in India. Their vision is to be a global retail brand by retaining their No.1 position in the organized retail sector in the regions they operate. The brand’s mission is to provide a unique shopping experience to customers with unmatched quality in terms of products and services, while continuously exploring new market opportunities and adding value to their business associates.

The post Lulu Hypermarket celebrates its first anniversary in Coimbatore appeared first on Business of Food.