At the core of this expansion is a new 20,000 sq. metre facility at Maasvlakte in the Port of Rotterdam, Europe’s key maritime gateway. The facility is designed to process and package a wide range of organic food products sourced from more than 20 countries, including India and several African nations. The company has committed an initial capital expenditure of ₹20 crore, with an additional Rs. 15 crore investment planned over the next three years.

Equipped with CO₂ pressure chambers for chemical-free disinfestation, three processing lines, automated packaging, and storage for 15,000 pallets, the facility meets stringent European sustainability standards. With an annual handling capacity of 15,000 metric tonnes, it positions LT Foods to serve growing demand for organic dry food categories—including rice, pulses, superfoods, seeds, and cashews—across mainstream retail channels in Germany, the Benelux region, and beyond.

The launch marks a critical step in replicating LT Foods’ successful India model in global markets. According to Managing Director & CEO Ashwani Arora, the move is a “bold step toward strengthening a traceable, efficient, and climate-conscious organic supply chain in Europe.”

Rohan Grover, CEO, Nature Bio Foods, added that the facility would allow the company to significantly tap into the €45 billion EU organic food market, supported by the best talent and technology.

LT Foods expects the new Rotterdam unit to begin contributing to revenues from FY 2026–27, targeting Rs. 400 crore in incremental revenue over five years.

This investment signals a long-term commitment to environmental responsibility, global B2C scalability, and enhanced control over quality and traceability in the organic value chain.

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The product is innovative and adapted for consumers looking for great-tasting snacks that are Gluten-Free, Vegan, and Not Fried. The newly launched roasted rice-based snack delivers a signature ‘Happy Flavour’, a unique blend of sweet, salty, and umami in every crispy bite.

Crafted in the spirit of Niigata, Japan’s rice capital, and inspired by the popular Japanese snack ‘Salada Hopu’, the Krispy Hopu brings together heritage and innovation in a bag. It is a gluten-free, vegan, and roasted snack that does not use palm oil, thereby making it a healthier alternative to conventional fried snacks. With a light texture and delightful taste, it is a perfect partner for every mood, whether on the move, at work, or during leisure.

Ritesh Arora, CEO India and Far East Business, LT Foods, said, “At LT Foods, we are committed to building future-ready and relevant food products that align with the evolving lifestyles and preferences of consumers. Our journey has been anchored in consumer-centricity, and we’ve consistently responded to emerging trends with purpose-led innovation. Presently, the overall savour snacking market (organised) in India is estimated at about Rs. 45,000 crores. Of this, we have defined our focus and target snacking market estimate to be around Rs. 800-1,000 crores, based on consumer evolving preferences for ‘No Fried, No Palm Oil’ and ‘Better For You’ snacks. The launch of Kari Kari’s Krispy Hopu, is a strategic expansion of our snacking portfolio, and over the next 3–5 years, we aim to capture a strong double-digit share in our targetted high-potential segment.”

Amit Mehta, Managing Director, Kameda LT Foods Joint Venture and Vice President Food business, LT Foods, said, “Consumers are looking for innovation with better quality ingredients, unique flavours, textures that fit various consumption occasions. Under the Kari Kari brand, both stakeholders are committed to building a new roasted snacking category with unique, meticulously selected ingredients and textures, carefully crafted using Japanese technology. Launch of ‘Krispy Hopu’ is another step in this pursuit. While India’s savoury snack space is dominated by fried products with palm oil, we truly believe that fried palm oil snacks do not provide the right snacking experience. We, at Kameda LT Foods, listen to our consumers’ voice, asking for better tasting and yet not fried, Vegan, gluten-free, and better tasting options. With Kari Kari’s Krispy Hopu, we’re building a new category within the large snacking market, with a continuously launching range of snacking options with unique textures and experiential taste without any compromise on the quality of ingredients.”

Krispy Hopu is available in two sizes – a Single-Serve Pack for Rs. 20 and a Sharing Pack for Rs. 50. This affordable price point is designed for consumption preferences. It has been launched in select E-Commerce and Q-commerce platforms and will be followed by a retail rollout in major cities.

Formed through a joint venture between LT Foods and Japan’s Kameda Seika, with $10 million in investments, Kari Kari is building a new snacking category with its innovation and deep-rooted expertise in rice crackers. It is now available in select international markets too.

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In the March quarter, LT Foods posted revenue of Rs 2,092, crore, which is 14% higher than what it recorded in the corresponding period last year. Gross Profit stood at Rs 689 crore, up 13% YoY. Profit after tax at Rs 150 crore showed a 14% YoY growth.

The company’s three key segments – Basmati & Other Speciality Rice, Organic Food & Ingredients, and Ready-to-Eat (RTE) & Ready-to-Cook (RTC) –  collectively delivered an impressive 12% year-on-year growth. “Specifically, Basmati & Other Speciality Rice segments have continued to outperform, showing a remarkable 17% YoY growth. Our RTE & RTC offerings, tailored for modern consumers, gained considerable traction, and the segment contributed to our overall revenue with a 23% YoY growth. This consistent performance underscores our strategic focus on continuous investment on brands across geographies and innovation, which has significantly bolstered our domestic and international market position,” said Ashwani Arora, Managing Director & CEO, LT Foods.

He added that the market share of flagship brand, Daawat in India stands at 30% (MAT March’24; AC Nielsen Retail Survey Audit). At the same time, the number of households consuming LT Foods products grew by 10.2% (vs. branded package rice growth of 2.8%) to reach 50.22 Lakh households (Kantar Households Panel Branded Basmati Rice MAT March‘24).

Commenting on the company’s performance in its major overseas markets, Arora said that flagship brand Royal continues to command more than 50% market share in the United States. In the Middle East, the brand reported a growth of 42% whereas in Europe it is growing at 11%. “Globally, our premium segment grew by 9.7% during FY’24. This growth is a testament to our strong brand equity, well-entrenched distribution network, innovative product portfolio, and targeted marketing strategies,” said Arora.

Looking ahead, LT Foods aims at solidifying its position further in the core Basmati and Specialty Rice segment while continuing to strengthen its presence in the Organic Food and ingredients and the RTE & RTC segment as well.

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